Apaya Help Center

Find answers to common questions about using Apaya AI social media management software.

Getting Started

How To Add a New Brand
Galaxy Plan guide: Learn to quickly onboard a new brand by pasting the website URL. The AI creates the Brand Framework, generates first posts, and connects social accounts.
How to Connect Your Social Media Accounts
Connect your Instagram, X, LinkedIn, and Facebook Pages to Apaya to start publishing posts. Get quick troubleshooting steps for reconnecting lost account access.
How to Get Started with Apaya
Follow this complete guide to set up your Apaya account. Connect social media, define your brand framework, and launch your first fully automated, AI-generated campaign.

Brand Framework & Profile Documentation
The Brand Framework is the core intelligence behind Apaya. It serves as the "brain" that guides our AI when generating your content.
Color Palette Generator
The Color Palette Generator is a helpful utility that allows you to create and save custom color schemes for your brand. This tool is useful for expanding your brand color options.
Brand Identity: Logo & Colors
Brand Identity controls the visual DNA of your social media content. This section defines the logo and color schemes that Apaya automatically applies to your posts.

Templates
Templates are the core visual building blocks for your social media posts. Every post image generated in Apaya is built upon a chosen template, which defines the layout and style.
How to Create an AI Social Media Campaign
Learn the complete 7-step process for creating, scheduling, and launching an Apaya campaign. Configure content strategy, guide AI generation, select templates, review, and approve posts.
The Design Editor
The Design Editor is a powerful, layer-based tool that allows you to customize the look and feel of your social media image templates.
AI Social Media Topic Generator
Topics serve as the specific subject matter engines for your posts. While "Content Pillars" determine the style of a post (e.g., Educational vs. Promotional),

Apaya Home (Dashboard) Documentation
Welcome to your Apaya Home page! This is your central hub for managing all your social media activity. This is the first page you see when you login or when you switch active brands.
Scheduler: Month, Week, Timeline Documentation
The Schedule is your central hub for viewing and managing all upcoming social media content. It provides a comprehensive look at what is being posted, where, and when.

Asset Manager (Photos & Images)
The Assets section serves as your dedicated library for storing brand imagery. It functions like a standard cloud file manager, allowing you to upload and organize images.
AI Social Media Analytics
The Analytics section is your central hub for monitoring the performance of your social media campaigns and posts. Data is aggregated from all platforms to give you insights.
Social Scanner
The Social Scanner acts as a social listening tool, monitoring conversations on platforms like Reddit and X (formerly Twitter) that are relevant to your brand.