Enterprise social media management software that creates the content.
Apaya is enterprise social media management software built AI-first. It turns campaign briefs, brand context, and distributed assets into ready-to-review social posts, then routes them through approval, scheduling, publishing, analytics, and reporting in one workspace.
The cost of manual production
Producing enterprise social content by hand is slow and expensive.
One brand runs 40 or more posts a month. Done by hand, that is 20 to 40 hours of production labor every month, and roughly $34,000 a year once approval, reporting, and tools are counted. Then it repeats for every brand you run.
By hand
20-40 hours
of production a month, per brand
Production, approval, scheduling, publishing, and reporting spread across separate tools and handoffs.
With Apaya
Minutes
to generate the same 40 posts
Graphics, text overlays, generated images, carousels, captions, and hashtag sets, edited and approved in place. Production, scheduling, publishing, analytics, and reporting in one tool.
You keep the output and get your time and money back.
Enterprise benefits
More social content, stronger brand control, fewer disconnected tools.
Apaya helps enterprise marketing teams create campaign-ready social posts faster, keep every post inside review and approval guardrails, and manage the full workflow from one workspace.
Capacity
Scale social output without scaling the team.
Turn briefs, assets, and Brand Frameworks into campaign-ready social posts so a small marketing team can support more brands, locations, channels, and campaigns.
Control
Keep AI content inside brand and approval guardrails.
Separate brand frameworks, reviewer queues, role-based access, content history, and approval records keep the final decision with your team before anything is scheduled or published.
Consolidation
Run the social workflow from one workspace.
Generate, edit, approve, schedule, publish, analyze, and export without moving work between docs, design tools, schedulers, and reporting files. API access is available when approved workflows need to connect to internal systems.
How it works.
Apaya applies generative AI for marketing where enterprise teams feel the pain first: social content operations. Brand context, campaign briefs, photos, video transcripts, graphics, and asset folders become ready-to-review posts, then move through approval, scheduling, publishing, analytics, exportable reports, and API-controlled workflows.
Your Brand Framework becomes the instruction set for every social asset.
Apaya creates a Brand Framework for each brand, product, location, division, or social account by reading the website connected to it.
The framework captures who the business serves, what it sells, how it talks, what makes it different, and how the brand should look and sound.
- Generated from your assets: Apaya turns existing content, assets, and messaging into a structured Brand Framework.
- Editable by your team: update audience, messaging, voice, colors, offers, and guardrails anytime.
- Built for enterprise structure: separate frameworks for products, locations, divisions, brands, or social accounts.
Every campaign becomes many social posts, in the formats your team needs.
A campaign is where each brand decides what to create. Start from a topic, a campaign brief, uploaded photos, video transcripts, an asset folder, or source content. Apaya uses the Brand Framework, approved messaging, templates, and assets to build many social posts, write the captions and hashtags, generate or adapt the visuals, and queue everything for review, scheduling, and publishing.
- Many post types: single-image posts, photos with text overlays, generated graphics, carousels, captions, and hashtag sets.
- Built from your inputs: topics, briefs, asset folders, photos, video transcripts, or source content.
- Campaign templates: product launches, seasonal pushes, thought leadership, and customer stories.
- Per-platform formatting: shaped for LinkedIn, Instagram, Facebook, X, and TikTok.
- Proven copywriting structures: AIDA, PAS, and hook-story-offer applied to every post.
AI Content Production
Generate captions, graphics, and hashtags in your brand.
Apaya uses your Brand Framework, approved messaging, voice rules, examples, content history, uploaded photos, video transcripts, graphics, and asset folders to guide supported AI models. The full AI social media content pipeline covers generation, review, scheduling, publishing, analytics, exports, and API control from one workspace.
- Captions: generate channel-ready copy in the voice, tone, and messaging rules from your Brand Framework.
- Asset folders: upload photos, videos, images, graphics, and brand media, then select those folders when creating campaigns.
- Image and video context: Apaya can read images and extract video transcripts so generated posts match the media being published.
- Graphics: create branded post images from your templates, logo, colors, and visual identity.
- Hashtags: suggest hashtags from your approved pool, campaign goals, and channel context.
- Multi-language image generation: produce localized captions and image variants for global, regional, or franchise brands.
- Post variants: create more usable social posts from the same campaign brief, with different angles for each channel or audience.
- Approvals: route generated content to the right reviewer before anything is scheduled or published.
Scheduling & Publishing
Plan, schedule, and publish from each brand's calendar.
Apaya schedules and publishes to LinkedIn, Instagram, Facebook, X, and TikTok at enterprise scale. Each brand gets its own enterprise social media calendar, social account connections, timezone, approval queue, publishing workflow, and analytics inside the company tenant.
- Cross-platform publishing to LinkedIn, Instagram, Facebook, X, and TikTok
- Per-platform formatting and asset sizing
- Consistent scheduling by brand, channel, timezone, and campaign
- Bulk scheduling and campaign queues
- Dedicated calendars for each brand inside the tenant
Analytics
See what's working across every brand and every channel.
Track engagement, reach, follower growth, clicks, and conversions. Apaya analytics can also track website activity through an installed tracking script, export reports as PDF, CSV, or Markdown, and expose reporting data through approved API workflows.
- Per-post, per-brand, and per-channel performance
- Per-brand dashboards with scoped enterprise reporting when needed
- Workspace and brand dashboard views
- Exports: PDF, CSV, Markdown, and Enterprise API
- Website activity and conversion tracking through an installed script
- Performance feedback into the Brand Framework
Marketing teams using Apaya Enterprise.
Marketing directors and VPs of marketing who need production capacity.
You have a CMO, a VP of Marketing, or a Marketing Director at the top. One or two content people or a social media manager underneath. You're producing 30 posts a month and you should be producing 100. Apaya Enterprise fixes that without hiring another social media manager or signing a $10,000/month agency retainer.
Heads of marketing at multi-brand and multi-location companies.
Franchises, healthcare networks, holding companies, financial advisor networks, multi-site retail. A corporate marketing team of 2–5 people and dozens of locations or brands that need on-brand content every week. Apaya Enterprise runs production across all of them from one multi-brand workspace.
B2B and brand marketing teams that need voice consistency at scale.
When every post represents the brand. When voice consistency matters across LinkedIn, Instagram, Facebook, X, and TikTok. When your CMO is reviewing content her team didn't have the bandwidth to write. Apaya Enterprise produces, your reviewers approve, your brand voice stays locked.
Explore the platform
Apaya Enterprise by capability.
Use these pages when you need to evaluate a specific part of the enterprise social media management workflow.
Planning tool
Enterprise content production cost calculator
Estimate the cost of producing, approving, publishing, and reporting on social content across brands before you scope an enterprise rollout.
Multi-brand social media management
Run brands, locations, divisions, products, and social accounts from one tenant.
Learn moreAI social media content pipeline
Generate captions, posts, hashtags, and media-based drafts from briefs, asset folders, photos, video transcripts, and graphics.
Learn moreAI Brand Framework
Create the instruction set that guides voice, visuals, audience, and messaging.
Learn moreSocial media approval workflow
Review the asset-to-post lifecycle: draft, edit, regenerate, approve, schedule, publish, retry, and report.
Learn moreEnterprise social media scheduling
Move approved posts into each brand's dedicated calendar for LinkedIn, Instagram, Facebook, X, and TikTok.
Learn moreEnterprise social media analytics
See post, campaign, channel, brand, website, and conversion reporting with PDF, CSV, Markdown, and API exports.
Learn moreSSO and access control
Review sign-in, brand-level invitations, tenant isolation, and procurement support.
Learn moreAPI and exportable reports
Expose tenant-scoped API access, webhooks, PDF/CSV/Markdown exports, and agent-controlled workflows.
Learn moreRollout plan
See the enterprise implementation plan
Use this when the buyer asks what happens after signature: kickoff, brand setup, assets, templates, approvals, first campaigns, reporting, API access, and support.
Enterprise tier
What you get on Enterprise that you don't get on self-serve.
Same Apaya platform. Sized, secured, and supported for marketing teams.
Multi-brand workspaces
As many brands, locations, divisions, products, or social accounts as the rollout requires. Per-brand frameworks, kits, social connections, calendars, approvals, and analytics.
SSO and role-based access
Google account sign-in, tenant and brand invitations, and role-based access infrastructure. SAML/Okta scoped during rollout when required.
Brand Framework-guided generation
Use your Brand Framework, approved messaging, voice rules, examples, uploaded assets, video transcripts, and content history to guide supported AI models.
Multi-language production
Locale variants per brand. Generate, schedule, and publish in multiple languages.
Audit trail and content history
Draft, approved, scheduled, published, and failed states are visible across the asset-to-post content lifecycle. Platform-level audit records support review and troubleshooting.
Enterprise API and integrations
Tenant-scoped API access, webhooks, PDF/CSV/Markdown exports, storage, notification connectors, and agent-controlled workflows scoped around approved enterprise use cases.
Dedicated CSM and SLA
Named point of contact. Priority response SLA. Quarterly business reviews.
Procurement support
Custom MSA and Data Processing Addendum available. Vendor security questionnaires supported. Sensitive personal data, PHI, payment card data, and regulated medical data are not permitted unless separately agreed in writing.
Proof
Why marketing teams trust Apaya.
60+ businesses already run their social production on Apaya successfully. Enterprise is the same production model scaled across separate Brand Frameworks, approvals, calendars, and analytics in one workspace, so a multi-brand organization gets the same result single-brand customers already see.
60 customer brands produce social content on Apaya today.
Apaya customers use the platform to produce hundreds of posts per month for a single brand, including one brand that produced 360+ posts distributed across multiple social channels.
"Apaya is producing the volume of content my internal team could not produce on its own — and it reads like our brand wrote every word."
An alternative to a social media agency.
Three reasons teams choose Apaya over an agency. AI handles production inside your account. Your Brand Framework and content history stay yours. Pricing is based on your brands, accounts, volume, and support needs.
By the numbers
More social content without adding more headcount.
Apaya Enterprise helps enterprise marketing teams increase content output, reduce production time, and keep approval inside the company.
Production output
360+
posts created in one month
One brand produced 360+ posts across Facebook, LinkedIn, Instagram, X, and TikTok, with content generated, reviewed, scheduled, and published through Apaya.
Less than
1 hr
to first campaign draft
Apaya can create the Brand Framework, campaign ideas, posts, captions, graphics, and hashtags before the first meeting ends.
Designed for
5-50+
brands or locations
Separate Brand Frameworks, social accounts, approvals, calendars, and analytics inside one workspace.
Pricing model
Custom
based on scope
Priced by brands, accounts, production volume, SSO, API access, integrations, and enterprise support needs.
Security and compliance
Built for enterprise IT and legal review.
Infrastructure, privacy, and content governance you can hand to procurement. Apaya supports enterprise security review, Data Processing Addendum requests, access controls, and procurement documentation.
SOC 2 Type II infrastructure
Apaya runs on SOC 2 Type II–certified cloud infrastructure with encryption in transit and at rest, role-based access controls, and continuous monitoring.
Privacy, GDPR, and CCPA support
Apaya supports GDPR and CCPA review through its terms, privacy posture, cookie policy, and Data Processing Addendum. Your content, Brand Framework, templates, analytics, and brand assets stay in your account.
Approval trail and content history
Posts move through draft, approved, scheduled, published, and failed states, with content history retained in the account. Platform-level audit records support review and troubleshooting when needed.
Integrations
Plugs into the stack you already run.
| Category | What's available | Status |
|---|---|---|
| Social channels | LinkedIn, Instagram, Facebook, X, TikTok | Live |
| Identity / SSO | Google account sign-in, including Google Workspace accounts. SAML/Okta scoped during enterprise rollout when required. | Live + scoped |
| Storage | Google Drive. Dropbox, OneDrive, and Box available on request. | Live |
| Communication | In-app notifications live. Slack and Microsoft Teams notification routing can be scoped for enterprise customers. | Scoped |
| Data export | PDF export, CSV export, Markdown export for reports, BI, and AI/LLM analysis | Live |
| Enterprise API | Tenant-scoped API access and webhooks for content generation, scheduling, publishing, analytics, exports, and internal agent workflows | Available |
Need an integration that's not listed? Tell us. Most additions are days, not months.
Custom enterprise pricing.
Apaya Enterprise
Custom
Priced by brands, social accounts, production volume, users, integrations, and enterprise support requirements.
What's included
- The full Apaya AI platform
- Brand Framework-guided generation
- Campaign production workflows
- Campaign creation and management
- Content production
- Custom branded templates
- Single sign-on and role-based access
- Enterprise API access
- Dedicated account manager and priority support
- Procurement and security review support
- Cross-platform publishing to LinkedIn, Instagram, Facebook, X, and TikTok
- Approval workflow inside your Apaya account
Looking for self-serve at $39–$109/month? See all Apaya plans.
Frequently asked questions.
Everything you might want to know about Apaya Enterprise. If your question isn't here, get in touch.
What is Apaya Enterprise?
How is Apaya Enterprise different from your self-serve plans?
Is Apaya Enterprise a software platform or a managed service?
Who reviews content before it goes live?
What channels do you publish to?
How long does onboarding take?
What happens to our content if we leave Apaya Enterprise?
How is pricing structured?
Does Apaya Enterprise support APIs and exportable reports?
Do you work with multi-brand or multi-location companies?
How is Apaya Enterprise different from a social media agency?
How is Apaya Enterprise different from a scheduling tool like Hootsuite or Sprout?
Does Apaya Enterprise replace our social media manager?
What are your terms and contracts?
How does invoicing and payment work?
Where do I go for technical support?
Do you support security questionnaires and privacy review?
Explore by industry
Built for enterprise teams with distributed social content.
Browse 20 industry pages across 6 operating models: multi-location, franchise, portfolio, regulated, professional network, and high-volume content teams.
View all enterprise industriesFranchise networks
Franchise social media management software for corporate and local teams. Create on-brand posts across locations with approvals and analytics.
Holding companies
Portfolio social media management software for holding companies and PE teams. Manage AI content, approvals, publishing, and reporting across brands.
Healthcare groups
Healthcare social media management software for multi-location teams. Create approved public posts across clinics, service lines, and locations.
Auto dealer groups
Auto dealer social media management software for dealer groups. Create manufacturer-aligned posts for locations, offers, service, inventory, and campaigns.
Hotel groups
Hotel social media management software for hospitality groups. Create on-brand posts for properties, offers, destinations, events, and campaigns.
Restaurant groups
Restaurant social media management software for multi-concept groups. Create approved posts for locations, menus, promotions, and campaigns.
Senior living
Senior living social media management software for multi-community operators. Create approved posts across communities, events, services, and recruiting.
Sports teams
Sports social media management software for teams, leagues, and athletic departments. Create high-volume approved content across campaigns and channels.
Financial services
Financial services social media management software for branches, advisors, and regions. Create approved posts with review workflows and reporting.
Insurance networks
Insurance social media management software for agencies and networks. Create approved posts across agents, offices, carriers, and campaigns.
Retail groups
Multi-location retail social media management software. Create local store content, campaign posts, approvals, scheduling, and reporting in one system.
Ecommerce portfolios
Ecommerce social media management software for brand portfolios. Create approved product, promotion, launch, and seasonal content across every store.
Higher education
Higher education social media management software for universities. Create approved posts across schools, departments, athletics, and campuses.
Real estate brokerages
Real estate brokerage social media management software. Create approved posts across offices, agents, listings, recruiting, and market campaigns.
Large law firms
Law firm social media management software for large firms. Create approved posts across practices, offices, attorneys, recruiting, and campaigns.
Accounting firms
AI social media management software for accounting firms. Create approved posts across offices, partners, service lines, recruiting, and campaigns.
Enterprise SaaS
Enterprise SaaS social media management software. Create approved content across products, regions, launches, customer stories, and campaigns.
Government agencies
Government social media management software for public sector teams. Create approved public updates, campaigns, and reports across departments.
Utilities
Utility social media management software for communications teams. Create approved public posts for safety, programs, service areas, and campaigns.
Nonprofit chapters
Nonprofit chapter social media management software. Create approved campaigns, chapter posts, fundraising content, and reporting across your network.
Ready to talk?
Tell us what you're trying to do. We'll tell you whether Apaya Enterprise is the right fit and what it would cost. If it's not the right fit, we'll tell you that too.
30-minute kickoff call. No deck required.