Social media branding
Apaya learns your brand, so every post sounds like you.
Point Apaya at your website and it builds a complete brand profile: your voice, your audience, your colors, and your logo. Everything it creates is built from that, so your posts look and sound like your business.
Generic AI doesn't know your business.
Most tools start from a blank prompt and guess. The captions come out bland, the colors are off, and nothing sounds like you. The difference is giving the AI your brand first, so every post starts from who you are.
Your brand, set up in three steps.
Start with your website.
Paste your URL and Apaya fills in your voice, audience, logo, and colors. No website yet? Set it up yourself. No long questionnaire either way.
Refine it until it's exactly you.
Edit any field, reword your voice and tone, adjust your audience and colors. Shape it until it reads the way you would write it yourself.
Every post is built from it.
On brand by default, from the words to the visuals, across every account you post to.
Brand profile
Your brand, learned from your website.
Apaya reads your site and fills in your voice and tone, your audience, your niche, what you sell, and what sets you apart. It's a strong starting point you can shape however you want.
- Voice, audience, niche, and selling points, captured for you
- Every field fully editable
- No website? Build it yourself
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Visual identity
Your logo and colors, on every post.
Apaya pulls your logo and brand color from your site and builds out a full palette and a font pairing. Every graphic it makes uses them, so your feed always looks like you.
- Logo and brand color captured automatically
- A full palette and fonts, all editable
- Applied to every visual Apaya creates
Reviews
Turn your reviews into posts.
Apaya collects your customer reviews from your website and sites like Google. You mark the ones worth sharing, and they can become testimonial posts, in your brand's look.
- Captured from your site and the web
- Approve the ones you want to use
- Turn them into testimonial posts
Media library
Your photos and videos, ready to post.
Upload your brand photos and videos and they land in your media library. When Apaya reads your website, it pulls the images from your site in too. Everything sits in one place, ready to use in the posts Apaya creates.
- Upload your own photos and videos
- Images from your website pulled in for you
- Use any of them in the posts you generate
Topics
Topic ideas, grouped and ready to post.
Apaya generates groups of topics from your website content and your brand framework, so you always have something on-brand to say. Pick a topic and turn it into a post whenever you need one.
- Generated from your site and brand framework
- Organized into groups you can post about
- Turn any topic into a finished post
Hashtags
Hashtags, done your way.
Let Apaya's AI pick relevant hashtags, use only your own set, or blend both. Choose how many you want, from one to five, and they land on every post. You can still edit them on any individual post.
- AI-generated, your own set, or a hybrid of both
- Choose one to five per post
- Save your brand hashtags once and reuse them
First comment
Add a little more under every post.
Show your phone number, address, or hours, your website with a fresh call-to-action each time, or a different link on different posts. Apaya posts it automatically as the first comment, or adds it to the end of your caption.
- Your phone, address, or hours on every post
- Your website with an automatic call-to-action
- Different links on different posts for affiliates and SEO
- As the first comment, or inside the caption
Explore Acme Coffee →
Templates
Templates that already look like you.
Start from ready-made, brand-styled templates or design your own. Each one uses your logo, colors, and fonts automatically, across single posts, carousels, and reels. Edit every element in the visual editor, or pick a design and go.
- Ready-made templates, or design your own
- Your logo, colors, and fonts applied automatically
- Single posts, carousels, and reels
- Edit every element, or pick one and go
This is what makes Apaya sound and look like you.
Your brand profile feeds everything Apaya creates. Give it your brand once, and every post it writes and designs starts from who you are.
See how Apaya creates your contentResults from businesses like yours.
Your social media could look like this too.
"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."
Abhisek Sharma Owner at SCP Technologies
"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."
Sarah Chen Owner at BerksConnect
"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."
Mike Patel Director at Resultris Agency
"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."
Emma Lopez Manager at Toperty
"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."
Jordan Kim Director at Doors4Jobs
Ready to see it work for you?
Start Your 3-Day Free TrialTry it for 3 days • $0 today • Cancel anytime
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- You review and approve every post
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Brand FAQs
Common questions about how Apaya learns and uses your brand.
How does Apaya learn my brand?
What if I don't have a website?
Can I edit what it captures?
Does it use my logo and colors?
Can it use my customer reviews?
How do hashtags and the first comment work?
Give Apaya your brand.
Add your website and get back posts that look and sound like your business, from day one.
Start Your Free 3-Day TrialTry it for 3 days • $0 today • Cancel anytime