AI Social Media Manager for Your Business or Brand.

Brand Voice Learning

The AI analyzes your website to extract your brand's tone, terminology, and personality. Every generated post sounds like you wrote it—not a generic template. The more you use it, the more it sounds like your best day of writing.

Learn more →

AI Content Generation

Generate up to 56 original posts per campaign in about 15 seconds. Each post includes a headline, caption, call-to-action, and hashtags—all tailored to your brand context and selected topics.

AI Custom Image Generation

Every post gets a unique AI-generated image—no stock photos. A two-step pipeline translates your copy into a visual scene description, then generates the image separately. No text, logos, or watermarks bleed into the picture.

Learn more →

First Comment CTA

Automatically post a call-to-action as the first comment immediately after your content publishes. Perfect for "link in comments" strategies on LinkedIn and Instagram—your CTA is always the first thing people see.

Evergreen Campaigns

Set it and forget it. Unlimited campaigns run indefinitely, automatically generating fresh AI content and filling your schedule 14 days ahead. Your feed stays active until you decide to pause.

Content Variety Guarantee

A cycling algorithm ensures all topics and all templates are used before any combination repeats. State is tracked persistently in the database—your audience never sees the same format twice in a row.

Auto-Generated Campaigns

When your current campaign ends, the AI analyzes past performance—top posts, timing patterns, content themes—and creates your next campaign in draft. No gaps in your schedule, ever.

Content Regeneration

Don't like what the AI wrote? Give feedback and regenerate. The AI refines the content while maintaining context. It learns from your edits to produce better output next time.

Dual Content Modes

Create content your way or the AI way. Use AI mode for full automated generation, or Paste mode to bring your own copy and let Apaya handle the scheduling, publishing, and analytics.

Smart Hashtag System

Four modes: AI-only, custom-only, hybrid, or none. AI hashtags are automatically cleaned, de-duplicated, lowercased, and validated per platform. You control the strategy, the system handles the execution.

Learn more →

Template DNA System

Templates are classified into four content formats: Headline + Subheadline, Headline Only, 3-Slide Carousel, and 5-Slide Carousel. The system auto-matches the right format to your content.

Visual Content Editor

A built-in canvas editor for modifying post images without leaving the platform. Edit text overlays, adjust colors, reposition elements, and customize carousel slides—all with your brand palette applied.

AI Guidance & Instructions

Steer the AI with natural language instructions like "Focus on pain points for small business owners" or "No emojis." Up to 500 characters of custom guidance applied to every post in the batch.

Predictive Scheduling

The scheduling engine determines optimal posting windows for your specific audience. Default times are based on engagement research, with custom override per campaign. Timezone-aware and day-of-week filtering included.

Multi-Platform Publishing

One-click distribution to Facebook, Instagram, LinkedIn, and X. Apaya handles platform-specific formatting—character limits, image specs, video requirements, and automatic thread splitting for long content.

Performance Intelligence

Track reach, impressions, engagement, and follower growth in a unified dashboard. Analytics are collected every 2 hours with historical preservation—your numbers never go backwards due to API fluctuations.

Social Intent Listening

Monitor Twitter and Reddit for buyer intent signals. The AI scores every discovered post for lead quality, relevance, and purchase intent—classifying leads as Hot, Warm, or Cold with recommended next steps.

Strategic Content Calendar

Visualize your publishing schedule in calendar, timeline, or week view. Color-coded by campaign, timezone-aware, with bulk scheduling and automatic gap detection to keep your feed consistent.

Automated Brand Framework

The AI crawls your website to build a complete brand profile—mission, vision, USPs, target audience, tone, and competitive positioning. This profile feeds directly into every piece of generated content.

Email Marketing

Send branded emails from your own verified domain with proper SPF, DKIM, and DMARC setup. Track open rates, click rates, and delivery status from the same platform you manage social.

Automation & Workflows

Build automation sequences with date-based, event-based, and tag-based triggers. Pre-built templates for welcome sequences, campaign reminders, trial notifications, and more.

Digital Asset Library

Store and organize all your brand assets in cloud-hosted folders with isolated storage per brand. Upload images, videos, and design files. Search, tag, preview, and use assets directly in your campaigns.

UTM Campaign Tracking

Automatically add UTM parameters to every link in your published posts. Track which campaigns, platforms, and content types drive traffic and conversions back to your site.

Team Collaboration & Roles

Built for teams and agencies with Owner, Admin, Editor, and Viewer roles. Invite members by email, manage approval workflows, and control who can publish, edit, or view across your brands.

Enterprise Multi-Brand Hub

Manage multiple brands from a single workspace. Each brand gets its own social connections, campaigns, analytics, templates, asset library, and team access—perfect for agencies and portfolios.

Activity & Audit Trail

Every action is logged in an audit trail—content creation, publishing events, member changes, and settings modifications. Filter by user, action type, or date range for full accountability.

AI Topic Generation

Let the AI analyze your brand and suggest content topics organized into categories. It generates 4–8 categories with 3–5 topics each—giving you a strategic content roadmap without the brainstorming.

Continuous Learning

The AI uses feedback loops to refine your strategy with every post. By analyzing real engagement patterns, it automatically adjusts messaging, timing, and content mix to improve performance over time.