#1 AI Social Media Automation Platform

AI social media analytics tool that learns what works.

Measure reach, engagement, clicks, and conversions across platforms—then let AI surface insights and recommendations to grow faster.

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Low

High?

???

Analytics shouldn't feel like reading tea leaves.

5 platforms. 5 dashboards. 0 insights.
10,000 impressions. 3 sales. Why?
Export CSV. Make charts. Still confused.
What worked? What didn't? No idea.

Drowning in data. Starving for answers.

AI powered social media analytics that drive decisions.

The Analytics Dashboard transforms raw social media data into actionable intelligence. Track performance at every level—from company-wide metrics to individual post engagement—while AI identifies patterns and opportunities for growth.

Intelligent Performance Pipeline

First, it runs your entire social operation.

Learns your business and builds brand strategy
Generates and publishes content automatically
Begins tracking metrics from day one

The AI social media analytics tool starts by understanding your complete business context. It analyzes your website, builds your brand framework, generates strategic content, and publishes across all platforms. This end-to-end automation means analytics track content that's already optimized for your brand and audience.

From the moment posts go live, the social media metrics tracking begins. Every impression, click, like, comment, and share gets captured across Instagram, Facebook, LinkedIn, X/Twitter, and TikTok. The analytics engine knows exactly what content was posted, when it was published, and which campaigns it belongs to—creating rich performance data from day one.

Learn More: Performance Pipeline →

Company Social Media Dashboard

See your complete social performance.

Unified metrics across all platforms
Total reach, engagement, and conversion tracking
Growth trends and performance benchmarks

The company-wide analytics dashboard provides executive-level insights into your entire social presence. View combined metrics from all campaigns and platforms in one place—total reach, engagement rate, click-through rates, and conversion data. Social media ROI tracking shows exactly how your investment translates into business results.

AI-powered social analytics identify macro trends across your social strategy. See which platforms drive the most engagement, track follower growth trajectories, and monitor brand sentiment evolution. The cross-platform analytics tool aggregates data from every source, providing the complete picture of your social media performance and impact on business goals.

Campaign Performance Tracking

Track every campaign independently.

Campaign-specific engagement metrics
Compare performance across initiatives
Identify winning strategies and content themes

Drill down into individual campaign performance with dedicated analytics views. Each campaign gets comprehensive metrics tracking—impressions, engagement rates, audience demographics, and conversion attribution. The campaign analytics dashboard helps you understand which initiatives drive results and which need optimization.

Social media campaign tracking reveals strategic insights. Compare product launch campaigns against awareness drives, measure seasonal promotion effectiveness, and identify content themes that resonate. The AI surfaces patterns across campaigns, showing which messaging, timing, and creative strategies consistently outperform.

Granular Post Analytics

Analyze individual post performance.

Platform-specific metrics for each post
Content element performance breakdown
Viral potential and sharing patterns

Every post gets detailed performance analytics across each platform. See how the same content performs differently on Instagram versus LinkedIn, track platform-specific engagement metrics, and understand audience behavior patterns. Post-level social media analytics reveal which headlines grab attention, what visuals drive clicks, and which CTAs convert.

The engagement tracking system analyzes content elements that drive performance. It identifies winning headline formulas, optimal image styles, best-performing hashtags, and ideal caption lengths. This granular social media reporting helps refine your content strategy post by post, building a playbook of proven elements.

Why teams switch to Apaya.

Best-in-class AI social media analytics tool vs. legacy dashboards and manual spreadsheets.

Apaya Analytics vs other options
	Apaya	Native platform analytics	Schedulers (Hootsuite/Buffer)	BI / Spreadsheets
AI social media analytics tool		Per-platform only	Basic reporting	Manual setup
Unified cross-platform dashboard		No	Partial	Possible (manual)
AI insights & recommendations		No	Limited	No
Template/topic performance		Basic	Partial	Manual
Best-time & cadence analysis		Basic	Limited	No
Competitor & benchmark insights		No	No	No
Alerts for spikes/dips		No	Limited	No
Closed-loop optimization (apply insights)		No	Partial	Manual only
Typical monthly cost	$99–$749	$0–$60+	$19–$149+	Varies