Spark
One business, 1-2 social accounts.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Management for Agencies
AI social media management for agencies.
Apaya creates, schedules, and publishes social media content for every client in your roster. You review and approve. That's it.
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What does your agency need most?
Dive deeper into the capabilities that matter for your agency workflow.
The math your agency can't ignore.
Your clients pay $2,000-5,000/month for social media management. Most of that goes to content creation labor. Here's what changes when AI handles the production.
| Manual content creation | With Apaya | |
|---|---|---|
| Time per client/month | 15-20 hours | 30 minutes |
| Clients per account manager | 5-8 | 40-60 |
| Cost per client | $500-1,000 in labor | $33-42/mo software |
| Gross margin on $2,500 retainer | 40-60% | 85-95% |
Apaya replaces the production work — the writing, the graphics, the scheduling — so your team focuses on strategy, client relationships, and growing the book.
How agencies use Apaya.
From new client to live posts in under 10 minutes. Here's the step-by-step.
1
Onboard a client in 5 minutes.
Create a brand, paste their website URL. Apaya's AI analyzes every page — extracts their voice, audience, services, logo, and colors. No forms. No questionnaires. The brand profile builds itself.
2
AI generates a full content calendar.
Posts, captions, hashtags, graphics — tailored to each client's brand. Choose the platforms, posting frequency, and content mix. Up to 56 posts per campaign batch. Text generates in ~15 seconds, images in ~2 minutes.
3
Review and approve.
Your team reviews internally — editors create, admins approve. Then send a shareable approval link to the client. They see the posts, approve or request changes with comments. No login required for them.
4
Apaya publishes everything.
Scheduled posts go live across Instagram, Facebook, LinkedIn, and X. Each post is formatted natively for its platform. Auto-retry on failures. First-comment CTAs for "link in comments" strategies. Timezone-aware per client.
5
Send branded reports automatically.
White-label PDF reports with your agency's logo and colors. Delivered to clients on your schedule — weekly or monthly. AI-generated insights your clients understand. Proof of work that prevents churn.
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AI-generated, on-brand content
See what AI-generated posts look like for your agency clients.
Client campaigns, case study highlights, industry insights — Apaya creates content across every account so your team can focus on strategy, not posting.
R
Ridgeline Digital Agency
2 hours ago
68 likes
Ridgeline Digital Agency Our content calendar for March: 4 clients, 4 platforms each, 320 posts total. All on-brand, all scheduled. Here's a peek at how we organize it all behind the scenes.
R
Ridgeline Digital Agency
15 minutes ago
We scaled from 8 clients to 34 in 14 months without adding a single account manager. The key was removing manual content production from the workflow entirely. Margins went from 22% to 68%.
42 comments
R
Ridgeline Digital Agency
12 minutes ago
A client told us they almost cancelled last quarter because they "weren't seeing enough posts." Showed them 247 posts across 4 platforms in 90 days. Turns out they just weren't checking. Now we send monthly highlight reports automatically.
67 comments
Everything agencies need to deliver at scale.
Not generic "features." These are the capabilities that map to how you run client accounts, manage your team, and retain clients.
AI Content Production
- AI content tuned per client's brand voice
- 56 posts per campaign batch
- Carousels, Reels, single images, text posts
- Content cycling prevents repetition
- Custom content pillars and topics per client
Multi-Client Management
- Unlimited brands in one workspace
- Cross-client overview dashboard
- Per-client deliverable tracking
- Isolated data per client — no leaks, ever
- Assign team members to specific clients
Approval Workflows
- Internal team review (Editor → Admin)
- Client-facing approval portal — no login
- Approve, request changes, or reject per post
- Campaign-level or individual post approval
- Auto-publish for hands-off clients
Reporting & Analytics
- White-label PDF reports with your branding
- Automated weekly/monthly delivery
- Reach, engagement, clicks, follower growth
- AI-generated insights and recommendations
- Best/worst performing posts identified
Publishing & Reliability
- Instagram, Facebook, LinkedIn, X
- Auto-formatting per platform
- Retry logic with automatic backoff
- Automatic token refresh
- First-comment CTA for link strategies
White-Label Everything
- Branded reports with your logo and colors
- Client-facing portals under your brand
- Branded email notifications
- Custom domain support
- Apaya branding removed in client views
How it works, step by step.
Point it at your client's website. It learns their brand, their voice, their audience. Then it writes, designs, schedules, and publishes — every day, across every platform.
Client Onboarding
Paste the URL. The brand profile builds itself.
Apaya crawls your client's website and extracts everything — their services, their voice, their differentiators, their logo, their colors. Each client gets a unique brand profile that drives every piece of content the AI creates. No questionnaires. No brand briefs. Under 5 minutes from URL to ready-to-generate.
Your Brand Profile
Extracted from your website.
A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points
+ Niche, Pain Points, CTAs, and more
Content Production
30 days of on-brand content per client. Minutes, not weeks.
Captions that sound like them — not a generic template. Graphics that match their brand colors. Multiple variations so their feed never looks repetitive. Up to 56 posts per campaign. A law firm's posts won't sound anything like a restaurant's, even though the same AI created both.
Content Ready for Review
30 posts generated for this month.
Instagram
LinkedIn
Facebook
Showing 3 of 30 posts
Approve & Schedule
Content Calendar
Every client's calendar, handled.
Visual calendar with month, week, and timeline views. Color-coded by campaign. Timezone-aware per client. See exactly what's scheduled, what's published, what needs attention. The calendar is your command center for every client in the roster.
Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
Cross-Platform Publishing
One click, four platforms, every client.
Each post is formatted natively for its platform — Instagram gets the visuals, LinkedIn gets the professional tone, Facebook gets the community angle, X gets the concise take. Your clients show up everywhere their audience is, without you managing four separate strategies per account.
Publishing to 4 platforms
Each post is formatted for the platform.
Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published
Analytics & Reporting
Know what's working. Prove it to clients.
Track performance by post, platform, campaign, or client. See which content drives clicks and engagement. The AI learns from the data and creates more of what works. Package it all into white-label reports delivered to clients automatically — the proof of work that prevents churn.
Performance Dashboard
AI learns from the data and improves.
Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312 Facebook
+248 Instagram
+189 Scheduling tools help you post faster. Apaya eliminates the work.
Every agency tool on the market — Planable, Sendible, SocialPilot, Hootsuite — assumes you'll still create the content yourself. Apaya doesn't.
| Capability | Scheduling tools | Apaya |
|---|---|---|
| Content creation | You write everything | AI creates it, you approve |
| Time per client | 10-15 hrs/month | 30 min/month |
| Brand voice per client | Manual | AI learns per client |
| Graphics and visuals | You design or outsource | AI-generated on-brand visuals |
| Client approvals | Yes | Yes |
| White-label reports | Some | Yes, automated delivery |
| Pricing model | Per user (penalizes growth) | Per brand (rewards scaling) |
See detailed comparisons with the tools you're evaluating.
AI social media automation across every platform your clients need.
Apaya publishes natively to Instagram, Facebook, LinkedIn, and X — with platform-specific formatting, optimal posting times, and automatic retry logic. Connect all your clients' accounts from one workspace.
-
Facebook
The AI Facebook marketing platform that creates, schedules & publishes automatically.
-
Instagram
AI Instagram marketing platform that creates, schedules, and publishes for you.
-
LinkedIn
AI LinkedIn post generator that builds thought leadership automatically.
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X Twitter
AI X/Twitter post generator that tweets while you sleep.
Agency pricing that rewards scale.
Per-brand pricing, not per-user. Add clients without adding seats. All plans include every feature — the only variable is how many brands you manage.
Blaze
One business, multiple channels.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Supernova
For agencies and businesses managing up to 10 brands.
$415/mo
Billed annually ($4980/year)
Save $1248/year
- 10 brands
- All social accounts
- All features
- Basic support
Galaxy
For agencies and businesses managing up to 25 brands.
$832/mo
Billed annually ($9984/year)
Save $1248/year
- 25 brands
- All social accounts
- All features
- Priority support
Questions agencies ask.
How many clients can one person manage with Apaya?
Will each client's content sound like them, not like every other client?
Can my clients review and approve content before it goes live?
How does pricing work for agencies managing 20+ clients?
Can I white-label the reports and the platform?
What platforms does Apaya publish to?
How long does it take to onboard a new client?
What does Apaya NOT do?
Can my team members only see their assigned clients?
What happens if a post fails to publish?
What Apaya doesn't do.
Apaya handles content production — the writing, the designing, the scheduling, the publishing, the reporting. These are the things your agency still owns:
Community Management
Replying to comments, DMs, and mentions stays with your team.
Client Relationships
Strategy calls, check-ins, and relationship management remain yours.
Strategic Direction
Campaign themes, brand positioning, and audience strategy are your expertise.
These are the high-value services clients pay premium rates for. Apaya handles the production work so your team has time to do them well.
Learn more about AI social media for agencies.
AI Social Media Automation for Agencies
One person managing 50+ clients. Here's the math that makes it work and what the day-to-day looks like.
Read article →Agency Pricing: How to Protect Your Margins
Gross margins jump from 45% to 83% on the same client at the same price. We break down exactly where the money goes.
Read article →Scale Your Agency Without Hiring
More clients used to mean more people. Not anymore. How one person goes from 6-8 clients to 15-20.
Read article →AI Content Creation vs. Manual Production
15-20 hours per client drops to 30-60 minutes. Side-by-side breakdown of what AI handles and what stays human.
Read article →Stop spending 20 hours per client on content nobody sees.
Start your free trial. Try it for 3 days • $0 today • Cancel anytime
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