Your strategists, creative directors, and account leads shouldn't be writing Instagram captions at midnight. Apaya handles the production layer — writing, design, scheduling, publishing — so your team spends their hours where clients actually pay for them.
The work your clients actually pay premium rates for — strategic thinking, creative judgment, relationship management, crisis response — doesn't get automated. It gets freed up.
The agencies growing fastest on Apaya aren't the ones cutting costs. They're the ones reinvesting 15 hours per client per month into the strategic work that justifies their rates.
Every client-facing touchpoint carries your brand, not ours. Apaya is invisible to your clients by design.
Delivered under your agency's logo, colors, and domain.
Hosted at your domain (e.g., approve.youragency.com).
Sent from your domain, not ours.
Anywhere in client-facing views.
Your agency's name on the invoice, not Apaya.
Your clients experience a polished, branded content operation. How you deliver it is your business.
Dive deeper into the capabilities that matter for your agency workflow.
Shareable approval links that keep your creative directors in control
50+ clients in one workspace, with team assignments and role-based access
Your brand on every client-facing surface: reports, portals, emails
White-label PDF reports delivered automatically, in your agency's voice
Your clients pay $2,000-5,000/month for social media. A significant portion of that retainer currently goes to production labor. When Apaya takes over the production layer, your team gets 15+ hours per client per month back. What you do with those hours determines what kind of agency you become.
| Production task | Done manually | Handled by Apaya |
|---|---|---|
| Caption writing | 4-6 hrs / client / mo | Reviewed, not written |
| Graphic design | 6-8 hrs / client / mo | Reviewed, not designed |
| Scheduling and publishing | 2-3 hrs / client / mo | Automated |
| Reporting | 2-3 hrs / client / mo | Auto-generated |
| Total per client / month | 14-20 hours | ~2 hours of review |
At typical agency blended rates, that's $500-1,000 of reclaimed capacity per client, per month. Yours to redeploy.
The agencies that use those reclaimed hours well — upgrading their strategic work, deepening client relationships, pitching bigger accounts — are the ones whose margins expand and whose retainers grow. The agencies that simply pocket the savings and keep doing the same work win in the short term and lose in the long term, because sooner or later, a competitor using those hours strategically eats their lunch.
From new client to live posts in under 10 minutes. Here's the step-by-step.
Create a brand using your client's website URL, or build the profile manually from their existing brand guidelines. Apaya's AI extracts voice, audience, services, logo, and colors. Or you upload what you already have from your discovery work.
Posts, captions, hashtags, graphics — tailored to each client's brand. Choose the platforms, posting frequency, and content mix. Up to 56 posts per campaign batch. Text generates in ~15 seconds, images in ~2 minutes.
Your editors refine, your creative directors sign off, and then you send the client a branded approval link. They see the posts, approve or request changes with comments. No login required. Nothing ships without human eyes on it.
Scheduled posts go live across Instagram, Facebook, LinkedIn, and X. Each post is formatted natively for its platform. Auto-retry on failures. First-comment CTAs for "link in comments" strategies. Timezone-aware per client.
White-label PDF reports delivered on your schedule, weekly or monthly, with your agency's logo, colors, and voice. AI-generated insights translated into plain language. The proof-of-work that renewals are built on.
Try it for 3 days • $0 today • Cancel anytime
Client campaigns, case study highlights, industry insights — Apaya creates content across every account so your team can focus on strategy, not posting.
Ridgeline Digital Agency Our content calendar for March: 4 clients, 4 platforms each, 320 posts total. All on-brand, all scheduled. Here's a peek at how we organize it all behind the scenes.
Q1 wrap for our B2B SaaS clients: 12 launch campaigns shipped, 3 product announcements, and a steady drumbeat of thought leadership across LinkedIn. The pattern that keeps showing up — the brands that commit to a consistent posting cadence outperform the ones who post in bursts. Every time.
A client told us they almost cancelled last quarter because they "weren't seeing enough posts." Showed them 247 posts across 4 platforms in 90 days. Turns out they just weren't checking. Now we send monthly highlight reports automatically.
Not generic "features." These are the capabilities that map to how you run client accounts, manage your team, and retain clients.
Point it at your client's website. It learns their brand, their voice, their audience. Then it writes, designs, schedules, and publishes — every day, across every platform.
Apaya crawls your client's website and extracts everything — their services, their voice, their differentiators, their logo, their colors. Each client gets a unique brand profile that drives every piece of content the AI creates. No questionnaires. No brand briefs. Under 5 minutes from URL to ready-to-generate.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Captions that sound like them, not a generic template. Graphics that match their brand colors. Multiple variations so their feed never looks repetitive. Up to 56 posts per campaign, all delivered into your team's review queue. A law firm's posts won't sound anything like a restaurant's, even though the same AI created both.
30 posts generated for this month.
Visual calendar with month, week, and timeline views. Color-coded by campaign. Timezone-aware per client. See exactly what's scheduled, what's published, what needs attention. The calendar is your command center for every client in the roster.
Each post is formatted natively for its platform — Instagram gets the visuals, LinkedIn gets the professional tone, Facebook gets the community angle, X gets the concise take. Your clients show up everywhere their audience is, without you managing four separate strategies per account.
Each post is formatted for the platform.
Track performance by post, platform, campaign, or client. See which content drives clicks and engagement. The AI learns from the data and creates more of what works. Package it all into white-label reports delivered to clients automatically — the proof of work that prevents churn.
AI learns from the data and improves.
Every agency tool on the market — Planable, Sendible, SocialPilot, Hootsuite — assumes you'll still create the content yourself. Apaya doesn't.
| Capability | Scheduling tools | Apaya |
|---|---|---|
| Content creation | You write everything | AI creates it, you approve |
| Time per client | 10-15 hrs/month | 30 min/month |
| Brand voice per client | Manual | AI learns per client |
| Graphics and visuals | You design or outsource | AI-generated on-brand visuals |
| Client approvals | Yes | Yes |
| White-label reports | Some | Yes, automated delivery |
| Pricing model | Per user (penalizes growth) | Per brand (rewards scaling) |
See detailed comparisons with the tools you're evaluating.
Apaya publishes natively to Instagram, Facebook, LinkedIn, and X — with platform-specific formatting, optimal posting times, and automatic retry logic. Connect all your clients' accounts from one workspace.
Every plan includes every feature. You pay for brands, not seats — so adding a strategist, a creative director, or a junior AM never increases your bill.
For agencies managing up to 10 client brands.
$415/mo
Billed annually ($4980/year)
Save $1248/year
For agencies managing up to 25 client brands.
$832/mo
Billed annually ($9984/year)
Save $1248/year
One person managing 50+ clients. Here's the math that makes it work and what the day-to-day looks like.
Read article →When production gets automated, every agency faces the same choice: cut costs or reinvest. Here's the playbook for using those hours to grow.
Read article →More clients used to mean more people. Not anymore. How one person goes from 6-8 clients to 15-20.
Read article →15-20 hours per client drops to 30-60 minutes. Side-by-side breakdown of what AI handles and what stays human.
Read article →Start your free trial. Onboard your first client in under 10 minutes. See what your creative team does when they're not stuck in production.
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