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AI social media management software

AI social media management software that creates the content, too.

Apaya is an AI social media content production, scheduling, publishing, and analytics platform. Use it for one brand, an agency client roster, or an enterprise portfolio.

Why Apaya is different

The real cost of social media is producing the content.

Scheduling is the final step. The work is planning campaigns, writing posts, designing graphics, organizing assets, routing approvals, and turning all of it into finished social content. Apaya brings that production layer into the same system that reviews, schedules, publishes, and reports on the posts.

Brand Framework

Teach Apaya how the brand should sound, look, and sell.

Apaya turns your website, brand details, offers, audience, colors, logos, and assets into a working Brand Framework. That framework guides the social posts it creates.

  • Voice and audience
  • Offers and calls to action
  • Colors, logos, and brand rules

AI Content Production

Turn campaign briefs and assets into ready-to-review posts.

Give Apaya a campaign idea, photo, video, source, or asset folder. It creates captions, hashtags, graphics, and media-based drafts that are ready for review.

  • Captions and hashtags
  • Graphics and image posts
  • Photo, video, and source-based drafts

Marketing and Copywriting Frameworks

Give every post a clear angle, hook, and call to action.

Apaya uses proven marketing structures to shape the message. The post still sounds like the brand, but the copy has a purpose from the first draft.

  • Campaign angles
  • Hooks and story structures
  • Platform-ready copy

Scheduling and Publishing

Approve the posts, then fill the calendar.

Review, edit, regenerate, approve, schedule, and publish from the same workflow. One brand, client roster, or larger portfolio can all run from Apaya.

  • Approval before publishing
  • Dedicated calendars
  • Connected social accounts

Analytics

See what happened after the content went live.

Track social performance by post, campaign, brand, and channel. Reports show what shipped, how it performed, and which campaigns are getting activity.

  • Post and campaign performance
  • Brand and channel reporting
  • Exports and dashboards
Real examples

Every post below was created by AI.

Written, designed, scheduled, and published by Apaya. This is what your content calendar looks like on day one.

What Apaya can create

Campaigns made of many social posts, in the formats your team needs.

A campaign in Apaya can be generated from topics, a campaign brief, uploaded photos, uploaded videos, existing assets, or source content. Apaya uses the Brand Framework, colors, instructions, templates, and assets to create the posts, write the captions and hashtags, generate or adapt visuals, and queue the campaign for review, scheduling, and publishing.

Branded graphics

Template-based social graphics with brand colors, logos, headlines, subheads, calls to action, captions, and hashtags.

Posts from your photos

Use uploaded photos directly or turn them into designed posts with captions, hashtags, and text overlays.

AI-generated images

Generate visuals when the campaign needs an image and you do not already have the right photo.

Product images

Upload standalone product photos and generate new social visuals that feature the product in campaign-ready scenes.

Carousels

Create multi-slide posts for explainers, lists, product stories, education, campaigns, and thought leadership.

Reels and video posts

Use uploaded videos and transcripts to create social posts, captions, hashtags, and video-based campaign content.

Stories

Create vertical story-ready posts for offers, reminders, launches, events, updates, and campaign follow-ups.

Headline and text graphics

Overlay headlines, subheads, calls to action, and campaign copy onto photos, graphics, and brand templates.

Copywriting framework posts

Generate posts using structures like PAS, AIDA, hooks, offers, story angles, and platform-specific calls to action.

Built from what you already have

Your campaign inputs become a scheduled campaign.

Start with a website, topic, campaign brief, asset folder, photo, video, document, or source page. Apaya creates a campaign made of many social posts, each shaped by the brand, the campaign, the selected assets, and the posting schedule.

WebsitesCampaign briefsBrand assetsPhotosVideosSource content
From our customers

Results from businesses like yours.

Your social media could look like this too.

"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."

Tech CEO Profile
Abhisek Sharma Owner at SCP Technologies

"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."

Local Business Owner Profile
Sarah Chen Owner at BerksConnect

"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."

Agency Director Profile
Mike Patel Director at Resultris Agency

"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."

Ecommerce Manager Profile
Emma Lopez Manager at Toperty

"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."

Influencer Profile
Jordan Kim Director at Doors4Jobs

Ready to see it work for you?

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Apaya vs. the usual stack

Most social tools start after the content exists. Apaya starts at production.

Schedulers, enterprise social suites, AI copy tools, design tools, agencies, freelancers, and internal teams all help with pieces of social media. The expensive part is still turning brand context, campaign ideas, assets, and approvals into finished social posts. That is where Apaya begins.

Workflow

Traditional schedulers

Buffer, Hootsuite, Later

What it helps with

Calendars, queues, approvals, publishing, and basic reporting.

Where production still breaks

Your team still has to plan the campaign, write the posts, design the creative, and prepare the assets.

Enterprise social suites

Sprout Social, Sprinklr, Brandwatch

What it helps with

Publishing, engagement, listening, monitoring, analytics, governance, and customer care.

Where production still breaks

The production work still lives across writers, designers, agencies, documents, design tools, and approval threads.

AI copy and design tools

ChatGPT, Canva, Jasper, image generators

What it helps with

Captions, ideas, graphics, prompts, one-off creative, and content drafts.

Where production still breaks

They do not run the full social campaign workflow from brand context to approvals, scheduling, publishing, and reporting.

Manual production

Internal teams, agencies, freelancers

What it helps with

Strategy, judgment, creative direction, relationships, and final review.

Where production still breaks

The routine production work is expensive, slow, and hard to scale across campaigns, brands, clients, or locations.

Apaya

One workflow for producing, reviewing, scheduling, publishing, and reporting on social campaigns.

Apaya brings the production work into the platform: Brand Frameworks, campaign briefs, topics, assets, photos, videos, templates, captions, hashtags, approvals, calendars, publishing, analytics, and reporting. Your team still controls the strategy and review. Apaya handles the production layer.

Ready to build your workflow?

Start with the plan that fits how your team runs social media.

Review the self-serve plans, or talk with us about agency and enterprise workflows.

Questions?

Everything you need to know about Apaya. If you don't find your answer here, our support team is ready to help—just reach out.

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