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Threads scheduler

AI Threads scheduler that creates the posts, too.

Apaya is a Threads scheduler that writes your captions, designs branded graphics, and publishes on the dates you choose. Schedule Threads posts with text, images, video, or carousels alongside your other accounts, then review the analytics in one place.

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Apaya's all-in-one social media management dashboard

Benefits

Create Threads posts.

Draft social media captions and visuals using your Brand Framework.

Schedule your updates.

Publish now or choose a future date and time.

Use text and media.

Share text, images, video, or a carousel in your Threads posts.

See post analytics.

Review available views and interactions from your Threads content.

"Apaya saves us time every day. Being able to generate the social media content we need in minutes is a game changer."

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Abhisek Sharma Owner at SCP Technologies

Keeping a Threads profile active is one more posting job on your list.

A Threads profile needs something to say. Writing the update, finding the media, and remembering to publish can turn one more account into one more unfinished task.

Apaya brings Threads into the social media workflow you already use. Create the content, choose the format, and put it on the calendar with your other business updates.

Everything the Threads scheduler handles, from AI captions to published posts.

Connect your Threads profile, let Apaya create the content, and choose when each post publishes. The Threads scheduler handles the posting and collects the available analytics.

Your profile

Connect your Threads account.

  • Connect your Threads profile directly to Apaya
  • Manage it alongside your other social media accounts
  • Use a separate profile for each business or client brand

Threads has its own connection in Apaya. Authorize the profile you want to publish to and check the connected account before scheduling. You can use a different Threads profile for each brand.

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AI content

AI writes your Threads captions and creates the graphics.

  • Generate social media captions from your business information
  • Create branded graphics or use your own photos and video
  • Edit the content whenever you want to add a personal touch

Apaya learns your business from your Brand Framework and turns your services, offers, and ideas into social media posts. You get content to work with instead of another writing task. Explore Apaya's AI content creation tools.

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Post formats

Publish text, images, video, and carousels to Threads.

  • Publish text-only posts, images, video, or carousels
  • Let captions that exceed one post continue as connected replies
  • Keep the parts of a longer update in order

Some updates only need a sentence. Others need an image, a video, or more room to explain. Apaya supports those formats and automatically continues longer captions as a connected series of your own posts.

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Scheduling

Schedule Threads posts on the same calendar as your other accounts.

  • Publish immediately or schedule a future date and time
  • See Threads posts on your shared social media calendar
  • Check each platform's publishing status separately

Prepare your content when you have time and choose the publishing schedule that suits your business. The Threads scheduler delivers each post at its scheduled time alongside your other accounts. See the social media scheduler.

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Analytics

Review your Threads activity in Apaya.

  • See views, likes, replies, reposts, and quotes
  • Review longer connected posts together
  • Track the connected profile's follower count

Apaya collects Threads post insights and brings them into your social media analytics. Review what you published and the interactions it received without switching between reporting tools.

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Keep Threads active without starting from scratch.

Use the business information, images, and ideas you already keep in Apaya to create your Threads content. Your social media captions, media, and publishing schedule stay together.

Choose the format that fits.

Share a quick text update, show recent work with an image, or explain a service with video. Use carousels when the post needs several pieces of media.

Keep longer captions connected.

Apaya breaks longer captions into ordered replies to your own post. You can share a complete explanation without manually publishing each part.

Keep each client's Threads account separate.

Agencies can connect a profile inside each client brand and manage its content and schedule there. Use Threads alongside Bluesky, Instagram, and the other connected accounts.

Built for businesses that want to schedule Threads posts without a daily posting routine.

Give people current business updates, useful explanations, and a look at the work you do.

Apaya creates your social media content and handles scheduled publishing, so keeping Threads current becomes part of the work you have already taken care of.

Get Started Today

Try it for 3 days • $0 today • Cancel anytime

Get started with Apaya.

Plans from $55/month. Start with a 3-day free trial — cancel anytime.

  • AI content generation in your brand voice
  • Automated scheduling and publishing
  • Brand framework + social analytics
  • Choose review or automatic publishing for each campaign

Self-serve plans

From $55/mo

Billed annually. Monthly billing available.

Start Your Free Trial

Try it for 3 days • $0 today • Cancel anytime

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Frequently Asked Questions

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Schedule your next Threads posts with Apaya.

Connect Threads and create a publishing schedule you can keep up with.

Start Your Free Trial

Try it for 3 days • $0 today • Cancel anytime