Frequently Asked Questions About Apaya.

About Apaya

What is Apaya?

Apaya is an AI social media automation platform that creates, schedules, and publishes social media content for your business — automatically. It learns your brand voice by crawling your website, then generates original posts, designs graphics, and publishes across Instagram, Facebook, LinkedIn, and X. The entire process takes about 30 minutes a month of your time to review and approve.

What does Apaya do differently from other social media tools?

Most social media tools are scheduling tools. They assume you'll create the content yourself. Apaya does the content creation for you. It writes the posts, generates the images, picks the hashtags, and publishes at optimal times. You review and approve. That's it. The difference is 10–15 hours a week with a scheduler vs. 30 minutes a month with Apaya.

Is Apaya a scheduling tool?

Scheduling is one thing Apaya does, but calling it a scheduling tool misses the point. Apaya handles the entire social media workflow — content strategy, copywriting, image design, hashtag research, scheduling, publishing, and analytics. Scheduling tools give you an empty calendar. Apaya fills it.

What types of companies use Apaya?

Apaya is built for busy professionals who view social media as necessary infrastructure — not a passion project. That includes agencies managing multiple client accounts, small business owners (contractors, real estate agents, restaurants, retail), SaaS founders, professional services firms, marketing teams of one, freelancers, and nonprofits. If you know you should be posting but don't have the time or interest to do it yourself, Apaya is for you.

Who is Apaya not for?

Content creators who love crafting every post, brands that require pixel-perfect aesthetic control over every image, and anyone who genuinely enjoys social media management. If you want to spend time on social media, there are great tools for that. Apaya is for everyone else.

Who built Apaya?

Three engineers — Tim Eisenhauer, Vivek Thakur, and Raghav Khunger. They previously built and sold Axero, an enterprise software company with 6 million users. After starting a new company, they realized they were spending more time on social media than building their product. That frustrated them enough to build the tool they wished existed. Apaya operates under Kokotree, Inc. and is entirely self-funded — no outside investors.

How much does Apaya cost?

Plans start at $39/month (billed annually) for one brand and two social accounts. The Blaze plan is $79/month for one brand with all social accounts. Supernova ($415/month) supports up to 10 brands, and Galaxy ($832/month) supports up to 25 brands. Enterprise pricing is available for larger organizations. There's a 3-day free trial. Full details are on the pricing page.

How much time does Apaya save?

Most businesses spend 10–20 hours per week on social media management — writing posts, designing graphics, scheduling, and tracking results. With Apaya, that drops to about 30 minutes a month. You spend that time reviewing AI-generated content and approving it. Everything else is automated.

Can Apaya replace a social media agency?

For most businesses, yes. A typical social media agency charges $3,000–$10,000 per month. Apaya delivers consistent, on-brand content across all platforms starting at $79/month. You get AI-generated posts, automated scheduling, analytics, and lead discovery — without the agency overhead. Agencies managing client accounts also use Apaya to scale without adding headcount.

How does Apaya learn my brand voice?

When you set up your brand, Apaya's AI visits your website to read your content and learn your mission, tone, audience, and differentiators. You can also provide a manual brand description. This brand context informs every piece of content the AI generates — so posts sound like you wrote them, not like a generic AI.

What social media platforms does Apaya support?

Apaya supports publishing and analytics for Instagram, Facebook, LinkedIn (Personal and Company Page), and X (Twitter). Reddit is supported through the Social Scanner for lead discovery and monitoring.

Getting Started

How long does it take to set up Apaya?

The onboarding flow takes about 5–10 minutes. You'll create your brand profile, connect at least one social media account, choose a plan, and review your first AI-generated campaign.

Do I need a Business account on Instagram?

Yes. Instagram integration requires a Professional or Business account that is linked to a Facebook Page. Personal Instagram accounts cannot be connected.

Can I manage multiple brands?

Yes. Depending on your plan, you can create multiple brands within a single workspace. Each brand has its own social connections, content, campaigns, analytics, and settings.

Can multiple team members use the same workspace?

Yes. Invite team members via email and assign them roles (Admin, Editor, Viewer). Each person gets their own login and permissions.

Content & AI

How does the AI know about my brand?

During onboarding, the AI analyzes your website (if provided) or your manual brand description to extract your mission, tone, audience, and differentiators. This brand context is used in every piece of generated content.

Can I edit AI-generated content before it's published?

Yes. All AI-generated content is created in Draft status. You can edit any post's text, images, hashtags, or scheduling before approving it for publication.

How many posts can the AI generate at once?

Up to 56 posts per campaign. A typical batch of 6 posts generates in about 15 seconds (text only) or about 102 seconds (with AI-generated images).

Can I give the AI specific instructions?

Yes. The AI Guidance field accepts natural language instructions (up to 500 characters) like "Focus on pain points for small business owners" or "Keep the tone professional but approachable." These instructions are applied to every post in the batch.

Will the AI repeat the same content?

No. The content cycling engine tracks which topic/template combinations have been used and ensures full rotation before any combination repeats. State is tracked persistently.

Can I paste my own content instead of using AI?

Yes. When creating a campaign, select "Paste" mode instead of "AI" mode. You can enter your own content, and Apaya will handle the scheduling, publishing, and analytics.

What content formats are supported?

The AI generates four formats: Headline + Subheadline (standard posts), Headline Only (minimalist), 3-Slide Carousel, and 5-Slide Carousel (story formats).

Scheduling & Publishing

What happens if a post fails to publish?

The system retries up to 3 times with increasing delays. If all retries fail, the post is marked as Failed with an error message, and you can manually retry it from the dashboard.

Can I schedule posts for specific times?

Yes. You can set custom posting times per campaign, or use the recommended optimal times (9 AM, 1 PM, 5 PM, 8 PM on weekdays; 11 AM, 6 PM on weekends).

Does scheduling respect my timezone?

Yes. Every campaign and brand has a timezone setting. All displayed times are in your local timezone, and publishing happens at the exact scheduled time.

What is an evergreen/unlimited campaign?

An unlimited campaign runs indefinitely. The system keeps your schedule filled with content for the next 14 days, generating new posts as needed. It will continue until you manually pause or stop it.

Can I post to multiple platforms at once?

Yes. When creating a campaign, select all the platforms you want to publish to. Each post will be formatted and published to every selected platform.

Social Accounts

What social media platforms are supported?

Full publishing and analytics support for Twitter/X, Instagram, Facebook, LinkedIn Personal, and LinkedIn Company Page. Reddit is supported for social scanning/lead discovery.

Why does my LinkedIn connection keep disconnecting?

LinkedIn does not support refresh tokens, so access tokens expire after 60 days. When this happens, you'll receive a notification to reconnect. This is a LinkedIn API limitation, not an Apaya issue.

Can I connect multiple Instagram accounts?

You can connect one Instagram Business Account per brand. If you manage multiple brands, each can have its own Instagram connection.

Analytics

How often are analytics updated?

Analytics are collected automatically every 2 hours. You can also trigger a manual refresh for any post, campaign, or platform at any time.

Why doesn't LinkedIn Personal show analytics?

LinkedIn's analytics API requires Partner Program access, which is only available to select partners. LinkedIn Company Pages do provide analytics.

Can I see analytics for individual posts?

Yes. Every published post shows its individual metrics (impressions, reach, likes, comments, shares, etc.) and contributes to the campaign-level rollup.

Social Scanner

How does the Social Scanner find leads?

You provide keywords related to your brand. The scanner searches Twitter and Reddit for posts matching those keywords, then uses AI (semantic similarity analysis) to score each post for lead quality, relevance, and purchase intent.

What lead information do I get?

Each lead includes a type (Ready to Buy, Seeking Recommendations, etc.), relevance score (0–100%), temperature (Hot/Warm/Cold), matched keywords, and an AI-generated action recommendation.

Team & Security

Can I control what my team members can do?

Yes. Apaya has role-based access control with Owner, Admin, Editor, and Viewer roles. Each role has specific permissions, and Admins can change member roles.

Is my data shared between workspaces?

No. Every workspace (tenant) has completely isolated data. There is no cross-workspace data access. For details, see our Security & Reliability page.

How are my social media credentials stored?

All social media tokens are encrypted in the database. They are never exposed to the frontend, and all token operations happen server-side.

Billing

Is there a free trial?

Yes. New workspaces receive a 3-day trial of premium features before committing to a paid plan.

What happens if I exceed my plan limits?

You'll receive a notification when approaching your limits. Certain actions (like creating new campaigns or generating posts) will be restricted until you upgrade or the next billing cycle begins.

Can I change my plan at any time?

Yes. You can upgrade or downgrade your plan at any time from the Billing section. Changes take effect according to your billing cycle.