Frequently Asked Questions About Apaya.

About Apaya

What is Apaya?

Apaya is AI social media management software that creates, schedules, publishes, and reports on social media content. It turns brand context, campaign briefs, topics, photos, videos, assets, and templates into ready-to-review social media posts for small businesses, agencies, and enterprise teams.

What does Apaya do differently from other social media tools?

Apaya starts earlier in the workflow. It helps create the content before it reaches the calendar: captions, hashtags, written posts, branded graphics, image posts, carousels, stories, video posts, and campaign drafts. Customers review, edit, approve, schedule, publish, and measure the content in the same platform.

Is Apaya a scheduling tool?

Scheduling is part of Apaya, but the platform is broader than a calendar. Apaya helps produce the posts, route them through review, schedule approved content, publish it, and report on performance by post, campaign, channel, account, and brand.

What types of companies use Apaya?

Apaya is built for teams that need consistent social content but do not want production spread across separate writing, design, approval, scheduling, and reporting tools. That includes small businesses, agencies, professional service firms, SaaS companies, multi-location businesses, multi-brand organizations, and enterprise marketing teams.

Who gets the most value from Apaya?

Apaya works best for customers who need a repeatable content production workflow. The best fit is a business, agency, or enterprise team that wants brand-aware social posts created from structured inputs, then reviewed, scheduled, published, and measured.

Who built Apaya?

Apaya was built by Tim Eisenhauer, Vivek Thakur, and Raghav Khunger. They previously built and sold Axero, an enterprise software company with millions of users.

How much does Apaya cost?

Apaya has self-serve plans, managed service options, and enterprise pricing for larger teams. Pricing depends on the number of brands, accounts, workflows, support needs, and enterprise requirements. Current plan details are on the pricing page.

How much time does Apaya save?

The main savings come from reducing the production work behind social media: deciding what to post, writing captions, designing graphics, adapting content for each channel, coordinating approvals, scheduling posts, and preparing reports. The exact time saved depends on posting volume, number of brands, review process, and how much content the customer wants Apaya to produce.

Can Apaya replace a social media agency?

For some customers, Apaya can replace routine social media production. For others, Apaya becomes the production system used by an internal team, agency, or managed service provider. Agencies also use Apaya to produce client content faster while keeping each client's brand framework, assets, campaigns, approvals, and reporting separate.

How does Apaya learn my brand voice?

Each brand in Apaya has a Brand Framework. The Brand Framework can be created from a website, manually entered details, brand guidance, assets, and customer edits. It includes the brand's audience, voice, tone, offers, pain points, calls to action, visual identity, hashtag behavior, and other instructions that guide content generation.

What social media platforms does Apaya support?

Apaya supports publishing workflows for LinkedIn, Instagram, Facebook, X, and TikTok. Available analytics and publishing features can vary by platform, account type, and platform API permissions.

Getting Started

How long does it take to set up Apaya?

A straightforward self-serve setup can be completed quickly: create a brand, build the Brand Framework, connect social accounts, and generate a first campaign. Customers who want help can use Apaya onboarding services. Enterprise implementations are more detailed and usually include brand setup, assets, templates, workflows, roles, reporting, and integrations.

Do I need a Business account on Instagram?

Yes. Instagram integration requires a Professional or Business account that is linked to a Facebook Page. Personal Instagram accounts cannot be connected.

Can I manage multiple brands?

Yes. Apaya supports multiple brands. Each brand can have its own Brand Framework, assets, templates, social connections, campaigns, calendar, approvals, analytics, and settings. Plan limits and enterprise options depend on the account.

Can multiple team members use the same workspace?

Yes. Workspace members can be invited and assigned roles. Role availability depends on the account and workspace configuration.

Content & AI

How does the AI know about my brand?

Apaya uses the Brand Framework, campaign brief, topics, assets, photos, videos, templates, and customer guidance. The Brand Framework gives Apaya the persistent brand instructions. Campaign inputs tell Apaya what to produce for a specific batch of posts.

Can I edit AI-generated content before it's published?

Yes. Generated posts are review-ready drafts. Customers can edit copy, adjust images, regenerate content, approve posts, schedule posts, publish now, save drafts, or delete posts.

How many posts can the AI generate at once?

Apaya can generate batches of posts for a campaign. The number of posts depends on campaign settings such as date range, selected days, posting cadence, channels, media inputs, and account configuration.

Can I give the AI specific instructions?

Yes. Customers can give campaign guidance, write a campaign brief, select topics, choose assets, and use Brand Framework settings to guide the AI. Those inputs help shape the copy, creative, calls to action, hashtags, and schedule.

Will the AI repeat the same content?

Apaya is designed to create varied campaign drafts from the brand framework, campaign inputs, topics, assets, and templates. Customers review generated content before publishing and can edit, regenerate, or delete anything that does not fit.

Can I paste my own content instead of using AI?

Yes. Customers can create or edit their own post content and use Apaya for review, scheduling, publishing, and analytics.

What content formats are supported?

Apaya can create written posts, captions, hashtags, branded graphics, image posts, carousel-style content, stories, video posts, photo-based posts, product-style images, and graphics with AI-generated headlines, subheadlines, and calls to action placed into templates.

Scheduling & Publishing

What happens if a post fails to publish?

The system retries up to 3 times with increasing delays. If all retries fail, the post is marked as Failed with an error message, and you can manually retry it from the dashboard.

Can I schedule posts for specific times?

Yes. Customers can choose campaign duration, posting days, posts per day, timezone, and posting times.

Does scheduling respect my timezone?

Yes. Every campaign and brand has a timezone setting. All displayed times are in your local timezone, and publishing happens at the exact scheduled time.

Can campaigns run over a date range?

Yes. Campaigns can be scheduled over a selected date range with a defined posting cadence. The campaign settings determine how many posts are generated and when they are scheduled.

Can I post to multiple platforms at once?

Yes. When creating a campaign, select all the platforms you want to publish to. Each post will be formatted and published to every selected platform.

Social Accounts

What social media platforms are supported?

Apaya supports LinkedIn, Instagram, Facebook, X, and TikTok publishing workflows. Some analytics and account features depend on each platform's API and account requirements.

Why does my LinkedIn connection keep disconnecting?

LinkedIn connections can require reconnection because of LinkedIn's OAuth and API requirements. When that happens, Apaya prompts the customer to reconnect the account so publishing can continue.

Can I connect multiple Instagram accounts?

You can connect one Instagram Business Account per brand. If you manage multiple brands, each can have its own Instagram connection.

Analytics

How often are analytics updated?

Analytics are collected automatically and shown inside Apaya by post, campaign, channel, account, and brand. Some views also support manual refreshes when customers want to update recent results.

Why doesn't LinkedIn Personal show analytics?

LinkedIn's analytics API requires Partner Program access, which is only available to select partners. LinkedIn Company Pages do provide analytics.

Can I see analytics for individual posts?

Yes. Every published post shows its individual metrics (impressions, reach, likes, comments, shares, etc.) and contributes to the campaign-level rollup.

Reports, Exports, and API

Can I export reports from Apaya?

Yes. Reports can be exported as PDF, CSV, and Markdown. This makes it easier to share results, use the data in internal reporting, or feed the report into AI and LLM analysis workflows.

Does Apaya have an API?

Yes. API access is available for developer and enterprise workflows. Customers can use API access for integrations, reporting, content generation, scheduling, publishing, and agent-controlled workflows when those capabilities are included in the account.

Team & Security

Can I control what my team members can do?

Yes. Apaya supports workspace role management. Tenant admins can manage members and roles, and enterprise customers can scope additional access needs during implementation.

Is my data shared between workspaces?

No. Customer data is scoped to the workspace or tenant. Multi-brand accounts keep brand data separated inside the tenant, including brand frameworks, assets, campaigns, social connections, calendars, and analytics.

How are my social media credentials stored?

All social media tokens are encrypted in the database. They are never exposed to the frontend, and all token operations happen server-side.

Billing

Is there a trial?

Trial and plan availability can change by offer, account type, and sales channel. The current options are listed on the pricing page.

What happens if I exceed my plan limits?

You'll receive a notification when approaching your limits. Certain actions (like creating new campaigns or generating posts) will be restricted until you upgrade or the next billing cycle begins.

Can I change my plan at any time?

Yes. You can upgrade or downgrade your plan at any time from the Billing section. Changes take effect according to your billing cycle.