AI social media software for health and wellness practices.
Apaya creates and automatically publishes social media posts about your practice's services, team, and the topics you choose. It handles captions and branded graphics while your team controls the content. Keep your health and wellness business active online with less work between appointments.
The best social media management software for Health & Wellness.
Apaya's AI creates, schedules, publishes, and reports on social media posts for Health & Wellness that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
What type of practice do you run?
Apaya's AI creates and publishes social media content built for your industry — on autopilot.
Dentists
AI Social Media for Dental Practices
Fill your appointment book while you're chairside. Apaya generates dental education content, smile transformation showcases, and community health posts that attract new patients automatically.
Chiropractors
AI Social Media for Chiropractic Practices
Build spinal health authority and attract wellness-minded patients on autopilot. Apaya's chiropractic-trained AI publishes myth-busting education, posture tips, and patient success stories that convert scrollers into booked appointments.
Med Spas
AI Social Media for Med Spas
Turn aesthetic transformations into a steady stream of new client bookings. Apaya’s AI produces treatment showcases, skincare education, and seasonal promotions that fill your appointment calendar automatically—so you spend less time marketing and more time delivering results.
Dermatologists
AI Social Media for Dermatology Practices
Build clinical authority and educate patients on skin health while your AI handles every post. Apaya generates board-certified-quality dermatology content that drives consultation bookings across every social platform—automatically.
Physical Therapists
AI Social Media for Physical Therapy
Turn public service pages, clinician bios, and clinic updates into posts your team can review, schedule, and publish.
Mental Health Therapists
AI Social Media for Therapy Practices
Create posts from your public practice information. Review the drafts and keep your social profiles current with less production work.
Massage Therapists
AI Social Media for Massage Therapists
Keep your table booked while your hands stay focused on healing. Apaya generates wellness education, self-care tips, and booking-optimized content that turns occasional visitors into loyal recurring clients—automatically.
Optometrists
AI Social Media for Optometry Practices
Grow your optical practice while you’re behind the phoropter. Apaya generates eye health education, eyewear showcases, and seasonal exam reminders that drive new patient bookings automatically.
Pediatricians
AI Social Media for Pediatric Practices
Connect with local parents where they scroll and search. Apaya's pediatric-trained AI publishes milestone guidance, seasonal health tips, and trusted clinical content that turns online families into loyal patients.
Urgent Care
AI Social Media for Urgent Care Clinics
Be visible when patients need care now—not next Tuesday. Apaya’s AI publishes community health content, ER-alternative education, and seasonal awareness campaigns that keep your clinics top-of-mind and your waiting rooms steady year-round.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for health and wellness practices.
Patient education, wellness tips, practice updates — Apaya writes content that builds patient trust and keeps your appointment book full.
Vitality Health & Wellness Center New infrared sauna suite is officially open. Three sessions in and two of our chronic pain patients are already reporting better sleep and less stiffness. This is what integrated care looks like.
We added 147 new patients in Q4 by shifting our outreach from print ads to educational social content. The ROI on consistent digital presence has outperformed every traditional channel we've tried in 12 years of practice.
Quick reminder -- we're hosting a free blood pressure and BMI screening this Saturday from 9-12 at our Elm Street location. No appointment needed, just walk in. Last month we caught two cases of undiagnosed hypertension at one of these events.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for health and wellness practices.
Point it at your website. It learns your practice, your services, and how you talk to patients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Want the full playbook first? Read our healthcare social media guide.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya’s AI content engine creates social media posts that sound like they came from your practice—wellness tips, service highlights, patient education, and seasonal health reminders. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you focus on patients.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your patients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.
Every platform's numbers in one place.
Patients check your social media before they book. Give them something to see.
A patient Googles 'health and wellness near me,' finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—wellness tips, service highlights, and patient education—so when someone checks you out, your practice looks alive and thriving.
Post every day without spending a single minute on it.
You didn't go into healthcare to become a social media manager. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Look as professional online as the corporate chain with a marketing team.
The large health systems post polished content every day because they have staff for it. You don't—but Apaya closes that gap. Consistent, professional posts that educate and build trust. Same output as a marketing hire, for a fraction of the cost.
See which posts bring patients through the door.
Apaya tracks what happens after someone sees your post—website visits, booking clicks, new patient inquiries. You see which content drives appointments and which doesn't. No guessing, no vanity metrics. Just data tied to real patients.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →Frequently Asked Questions
How does AI understand the nuances of health and wellness marketing?
Is the content appropriate for healthcare audiences?
Can it handle multiple practice locations or providers?
How quickly will I see results from social media?
What makes this different from hiring a marketing agency?
Can I review and approve posts before they go live?
Does it work for specialized health practices or just general wellness?
What's the ROI for a health practice?
How does it handle seasonal health content?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime