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AI Social Media for Health and Wellness
Award laurel wreath

AI social media manager for health and wellness.

Apaya learns your health and wellness practice, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on patients.

Start Your Free Trial Try it for 3 days • $0 today • Cancel anytime
AI Social Media for Health and Wellness

What type of practice do you run?

Apaya's AI creates and publishes social media content built for your industry — on autopilot.

Dentists

AI Social Media for Dental Practices

35% more new patient inquiries

Fill your appointment book while you're chairside. Apaya generates dental education content, smile transformation showcases, and community health posts that attract new patients automatically.

Chiropractors

AI Social Media for Chiropractic Practices

35% more new patient visits

Build spinal health authority and attract wellness-minded patients on autopilot. Apaya's chiropractic-trained AI publishes myth-busting education, posture tips, and patient success stories that convert scrollers into booked appointments.

Med Spas

AI Social Media for Med Spas

45% more booking inquiries

Turn aesthetic transformations into a steady stream of new client bookings. Apaya’s AI produces treatment showcases, skincare education, and seasonal promotions that fill your appointment calendar automatically—so you spend less time marketing and more time delivering results.

Dermatologists

AI Social Media for Dermatology Practices

35% more consultation requests

Build clinical authority and educate patients on skin health while your AI handles every post. Apaya generates board-certified-quality dermatology content that drives consultation bookings across every social platform—automatically.

Physical Therapists

AI Social Media for Physical Therapy

40% more patient referrals

Attract new patients and strengthen physician referral networks while you focus on rehabilitation outcomes. Apaya’s PT-aware AI generates recovery-focused content that drives caseload growth across every social platform—automatically.

Mental Health Therapists

AI Social Media for Therapy Practices

30% more client inquiries

Reach the people who need support but haven’t found you yet. Apaya’s AI creates sensitive, professional content that normalizes therapy and connects your practice with clients who are the right fit—automatically and ethically.

Massage Therapists

AI Social Media for Massage Therapists

35% more repeat bookings

Keep your table booked while your hands stay focused on healing. Apaya generates wellness education, self-care tips, and booking-optimized content that turns occasional visitors into loyal recurring clients—automatically.

Optometrists

AI Social Media for Optometry Practices

30% more exam bookings

Grow your optical practice while you’re behind the phoropter. Apaya generates eye health education, eyewear showcases, and seasonal exam reminders that drive new patient bookings automatically.

Pediatricians

AI Social Media for Pediatric Practices

35% more new family registrations

Connect with local parents where they scroll and search. Apaya's pediatric-trained AI publishes milestone guidance, seasonal health tips, and trusted clinical content that turns online families into loyal patients.

Urgent Care

AI Social Media for Urgent Care Clinics

40% more walk-in visits

Be visible when patients need care now—not next Tuesday. Apaya’s AI publishes community health content, ER-alternative education, and seasonal awareness campaigns that keep your clinics top-of-mind and your waiting rooms steady year-round.

You know you should be posting to social media more.

You just don't have time. Between patient visits, charting, and running your practice, social media falls to the bottom of the list. When you do sit down to post, you stare at a blank screen—or a patient calls and it never happens.

Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don't touch it.

The posts we create look great

AI-generated social media for health and wellness practices.

Patient education, wellness tips, practice updates — Apaya writes content that builds patient trust and keeps your appointment book full.

V
Vitality Health & Wellness Center
2 hours ago
Vitality Health & Wellness Center social media post
68 likes

Vitality Health & Wellness Center New infrared sauna suite is officially open. Three sessions in and two of our chronic pain patients are already reporting better sleep and less stiffness. This is what integrated care looks like.

V
Vitality Health & Wellness Center
15 minutes ago

We added 147 new patients in Q4 by shifting our outreach from print ads to educational social content. The ROI on consistent digital presence has outperformed every traditional channel we've tried in 12 years of practice.

Vitality Health & Wellness Center social media post
42 comments
V
Vitality Health & Wellness Center
12 minutes ago

Quick reminder -- we're hosting a free blood pressure and BMI screening this Saturday from 9-12 at our Elm Street location. No appointment needed, just walk in. Last month we caught two cases of undiagnosed hypertension at one of these events.

Vitality Health & Wellness Center social media post
67 comments

Why automate your social media?

Here's what changes when your social media runs itself.

1

You save time and money.

  • Agencies cost $3,000–5,000/month
  • DIY takes hours you don't have
  • Apaya runs it all without the overhead
2

Your social profiles stay active.

  • Inactive profiles are invisible
  • Apaya posts consistently for you
  • Stay top of mind with customers and prospects
3

You show up where people search.

  • Rank higher in Google
  • Surface in social platform searches
  • Get picked up by AI assistants like ChatGPT and Gemini

If you're not posting, you're invisible.

Fix that for $39/month.

Start Your Free Trial

Try it for 3 days • $0 today • Cancel anytime

How Apaya works for health and wellness practices.

Point it at your website. It learns your practice, your services, and how you talk to patients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.

See all features →

Your Website

It starts with your website.

Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.

See how AI brand learning works →

Your Brand Profile

Extracted from your website.

A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points

+ Niche, Pain Points, CTAs, and more

Content Creation

Then it creates 30 days of content.

Apaya’s AI content engine creates social media posts that sound like they came from your practice—wellness tips, service highlights, patient education, and seasonal health reminders. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.

Content Ready for Review

30 posts generated for this month.

AI-generated Instagram post preview
Instagram
AI-generated LinkedIn post preview
LinkedIn
AI-generated Facebook post preview
Facebook
Showing 3 of 30 posts
Approve & Schedule

Scheduling

Your content calendar, handled.

No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you focus on patients.

See how scheduling works →

Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
18 posts this week

Publishing

Publishes to Instagram, Facebook, LinkedIn, and X.

Your patients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.

Publishing to 4 platforms

Each post is formatted for the platform.

Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published

Analytics

See what's working. Do more of it.

Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.

See how analytics works →

Performance Dashboard

AI learns from the data and improves.

Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312
Facebook
+248
Instagram
+189

Patients check your social media before they book. Give them something to see.

A patient Googles 'health and wellness near me,' finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—wellness tips, service highlights, and patient education—so when someone checks you out, your practice looks alive and thriving.

Post every day without spending a single minute on it.

You didn't go into healthcare to become a social media manager. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.

Look as professional online as the corporate chain with a marketing team.

The large health systems post polished content every day because they have staff for it. You don't—but Apaya closes that gap. Consistent, professional posts that educate and build trust. Same output as a marketing hire, for a fraction of the cost.

See which posts bring patients through the door.

Apaya tracks what happens after someone sees your post—website visits, booking clicks, new patient inquiries. You see which content drives appointments and which doesn't. No guessing, no vanity metrics. Just data tied to real patients.

See pricing →

AI social media automation for every platform you need.

Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.

Generate and schedule a week of social posts in under 10 minutes.

3-day trial. Cancel anytime before day 3.

Billing frequency Monthly Annual (Save 20%)

Spark

One business, 1-2 social accounts.

$39/mo

Billed annually ($468/year)
Save $120/year

  • 1 Brand
  • 2 social accounts
  • All features
  • Basic support
Get Started
Most Popular

Blaze

One business, multiple channels.

$79/mo

Billed annually ($948/year)
Save $240/year

  • 1 Brand
  • 4 social accounts
  • All features
  • Basic support
Get Started

Frequently Asked Questions

👏

Automate.

Save hours, cut costs, and experience growth.

Start Your Free Trial

Try it for 3 days • $0 today • Cancel anytime