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AI Social Media Manager for Med Spas
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AI social media manager for med spas—showcase results, attract bookings on autopilot.

Apaya gives medical spas a dedicated AI marketing engine built for visual-first aesthetic medicine. From Botox and dermal fillers to laser treatments and body contouring, our platform learns your med spa's unique brand voice and produces scroll-stopping content that turns followers into booked appointments. Treatment showcases, skincare education, seasonal promotions, and luxury positioning—all published automatically across Instagram, Facebook, TikTok, and beyond while you focus on delivering transformative results.

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AI Social Media Manager for Med Spas

Aesthetic results speak for themselves—but only if anyone sees them.

The Visual Gap: Med spas live and die by visual proof of results.
Yet most aesthetic practices post inconsistently and leave their best transformations buried in camera rolls.

  • Content-Hungry Platforms: Instagram, TikTok, and Facebook reward daily visual content—but creating polished treatment showcases between clients is nearly impossible.
  • Treatment Education Deficit: Prospective clients research procedures for weeks before booking. Without educational content addressing their concerns, they book with whoever provides answers first.
  • Chain Competition: National brands like Ideal Image and LaserAway spend millions on social media teams. Independent med spas compete for the same clients with a fraction of the marketing resources.
  • Seasonal Demand Swings: Wedding season, summer body prep, holiday glow-ups—each wave demands different messaging at exactly the moment you're busiest treating clients.
  • High Acquisition Costs: The average med spa client acquisition cost exceeds $200 through paid ads alone. Organic social content cuts that cost dramatically when done consistently.

Apaya eliminates the content bottleneck—generating premium aesthetic marketing that fills your treatment rooms without pulling you away from the injection chair or laser suite.

Med spa social media—aesthetic marketing that books itself.

Apaya replaces fragmented aesthetic marketing—the random before-and-after posts, the forgotten seasonal campaigns, the inconsistent brand voice—with a unified AI platform that understands luxury positioning and visual-first content strategy. Onboard your med spa in minutes, generate treatment showcases and educational content that reflects your clinical expertise, and publish across every platform your ideal clients use.

Explore the Full Feature Suite →

Social media management software for med spas

First, it absorbs your med spa’s identity and aesthetic philosophy.

  • Analyzes your treatment menu, pricing tiers, and brand positioning
  • Maps your tone—whether clinical authority, luxury lifestyle, or approachable wellness—so every post matches your brand
  • Identifies your signature treatments and competitive differentiators

Point Apaya at your med spa website and it performs a deep analysis of your services, provider credentials, and brand language. Within minutes, it builds a comprehensive aesthetic brand profile—understanding whether you position as a premium anti-aging destination, a results-driven body sculpting studio, or an accessible skin health clinic. Every piece of content it creates reinforces the exact perception you want prospective clients to have before they ever walk through your doors.

How AI Brand Learning Works →

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Social media tools for medical spas

Then it produces stunning aesthetic content that converts browsers to bookings.

  • Creates treatment showcase posts, before-and-after series, and procedure education content
  • Generates skincare routine tips, ingredient spotlights, and post-treatment care guides
  • Produces visual assets optimized for Instagram feeds, Stories, and Reels formats

Apaya crafts the kind of aspirational, educational content that drives med spa bookings—treatment transformation stories, procedure demystification posts, skincare ingredient deep-dives, and provider spotlight features. Every piece is designed to move prospective clients through the decision funnel: from curiosity to confidence to consultation request. The AI balances clinical credibility with the aspirational lifestyle imagery that aesthetic audiences expect on Instagram and TikTok.

Explore Content Creation →

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Social media scheduler for med spas

Next, it launches the right promotions at exactly the right time.

  • Automatically builds campaigns around wedding prep, summer body season, and holiday glow-up windows
  • Coordinates launch content, mid-campaign engagement, and urgency-driven closing posts
  • Adapts scheduling to your local market’s seasonal booking patterns

Med spa revenue follows predictable seasonal rhythms—and Apaya stays ahead of every wave. It launches Botox and filler content before wedding season, promotes body contouring and laser hair removal as summer approaches, and builds holiday gift card and rejuvenation campaigns in Q4. Each promotion is a coordinated sequence—teaser content, educational posts, social proof, and urgency messaging—timed to capture demand exactly when prospective clients are researching treatments.

Explore Smart Scheduling →

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Social media content generator for med spas

Then it ensures your med spa dominates every platform where clients search.

  • Publishes Instagram Reels and carousels for visual treatment results and transformations
  • Targets Facebook for local audience reach, event promotion, and community engagement
  • Creates TikTok-style educational content to capture younger aesthetic audiences

Your ideal clients discover med spas differently depending on age and intent. Instagram remains the primary discovery platform for aesthetic treatments—Apaya optimizes your feed aesthetic, Reels strategy, and Stories cadence for maximum visual impact. Facebook reaches the established local audience researching anti-aging and wellness treatments. TikTok-ready content captures Gen Z and younger Millennial clients exploring aesthetics for the first time. Each platform gets native content that feels organic, not cross-posted.

See Supported Platforms →

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Social media reporting for medical spas

Finally, it tracks which treatments generate the most inquiries and revenue.

  • Measures which treatment content drives the most consultation requests
  • Identifies top-performing post types, platforms, and publishing times
  • Provides clear reports connecting social media activity to booking volume

Stop guessing which treatments to promote. Apaya’s analytics dashboard reveals exactly which content drives profile visits, website clicks, and booking form submissions. Discover that your lip filler Reels generate 3x more inquiries than your Botox carousels—and watch the AI automatically shift your content mix to capitalize on demand. Track cost-per-inquiry by treatment category so you know precisely which services deliver the highest marketing ROI.

See Analytics in Action →

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Fill booking gaps with consistent, automated promotion.

Empty treatment rooms are lost revenue that never comes back. Apaya runs a continuous booking engine—publishing treatment showcases, seasonal offers, and educational content daily so prospective clients discover your med spa at the exact moment they're ready to book. No more feast-or-famine appointment calendars driven by sporadic social media effort.

Compete with national chains without a national budget.

Ideal Image and LaserAway employ dedicated social media teams producing content around the clock. Apaya delivers the same polished, consistent presence for a fraction of the cost—while emphasizing the personalized consultations, provider expertise, and boutique experience that chain clinics simply cannot replicate.

Educate prospects to reduce consultation no-shows.

When prospective clients arrive informed about procedures, downtime, and expected results, they convert at dramatically higher rates. Apaya’s educational content pre-qualifies your audience—answering the questions that cause hesitation so the people who book consultations are genuinely ready to proceed with treatment.

Track treatment-specific ROI down to the last post.

Know exactly which treatments generate the highest return from social media. Apaya connects content performance to booking inquiries by service category—so you can double down on promoting your most profitable treatments and adjust pricing or positioning for underperformers.

Compare Med Spa Plans →

AI social media automation for every platform you need.

Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.

Pricing plans.

Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.

Billing frequency Monthly Annual (Save 20%)

Spark

For solo entrepreneurs and small businesses.

$39/mo

Billed annually ($468/year)
Save $120/year

  • 1 Brand
  • 2 social accounts
  • All features
  • Basic support
Get Started
Most Popular

Blaze

For growing businesses with up to 4 social accounts.

$79/mo

Billed annually ($948/year)
Save $240/year

  • 1 Brand
  • 4 social accounts
  • All features
  • Basic support
Get Started

Supernova

For agencies and businesses managing up to 10 brands.

$415/mo

Billed annually ($4980/year)
Save $1248/year

  • 10 brands
  • All social accounts
  • All features
  • Basic support
Get Started

Galaxy

For agencies and businesses managing up to 25 brands.

$832/mo

Billed annually ($9984/year)
Save $1248/year

  • 25 brands
  • All social accounts
  • All features
  • Priority support
Get Started

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