Spark
For solo entrepreneurs and small businesses.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Physical Therapists
AI social media manager for physical therapists—build your referral pipeline while you build patient strength.
Apaya's AI learns your rehabilitation specialties, produces exercise demonstration content and injury recovery education, and strengthens your physician referral network—all on autopilot. No more watching competing clinics capture your market with flashier websites. No more hoping physicians remember your name at discharge. Just authoritative, patient-centered content that positions your practice as the go-to rehabilitation resource while you're guiding patients through their next rep.
Start Your Free Trial No credit card required. 3-day free trial.
You’re rebuilding bodies. Your marketing presence is the thing that’s broken.
Industry Reality: 60% of patients now search online before choosing a PT clinic—yet most practices rely almost entirely on physician referrals that are shrinking every year.
- Referral Dependency: Your growth hinges on physicians who split referrals across five competing clinics—and you have zero control over their recommendations.
- Direct Access Disruption: Patients in direct-access states can self-refer, but they'll only find you if you show up where they're searching.
- Outcome Invisibility: Recovery takes weeks or months, making before-and-after storytelling harder than almost any other healthcare specialty.
- Competitive Overlap: Chiropractors, orthopedic surgeons, and sports medicine clinics all market to the same patient pool—often with bigger budgets.
- Seasonal Swings: Spring sports injuries and post-holiday joint replacements create caseload peaks, but summer and fall can leave treatment rooms half-empty.
- Reimbursement Pressure: Declining per-visit insurance payments mean you need more patients just to maintain revenue, yet marketing time competes directly with billable hours.
Apaya eliminates the marketing bottleneck—generating professional rehabilitation content that attracts both physician referrals and direct-access patients without stealing a single minute from patient care.
Physical therapy social media—rehabilitation expertise, amplified.
Apaya replaces the marketing gaps in your practice with an AI engine built specifically for physical therapy. Onboard your clinic in minutes, generate content that showcases your rehabilitation outcomes and clinical knowledge, and publish across every platform where patients and physicians discover providers—without writing a single caption yourself.
Social media management tools for physical therapists
First, it absorbs your rehabilitation identity and clinical specialties.
- Analyzes your website to map specialties—sports rehab, neurological, geriatric, pediatric, orthopedic
- Learns your treatment philosophy and techniques—manual therapy, dry needling, aquatic therapy, vestibular rehab
- Captures your clinical voice so every post reflects your practice’s standards
Point Apaya at your practice website and it performs a deep analysis of your services, therapist bios, condition specialties, and patient-facing language. Within minutes it builds a comprehensive brand profile that understands whether your clinic leads with sports performance, post-surgical recovery, chronic pain management, or pediatric developmental milestones—so every published post reinforces the specific expertise that sets your practice apart from competing providers.
Social media marketing tools for PT practices
Then it produces rehabilitation content that educates and inspires.
- Generates exercise tips, injury prevention guides, and movement health education
- Creates patient milestone stories and sports performance content
- Balances clinical authority with approachable language patients actually engage with
The AI crafts content that positions your clinic as the local authority on movement and recovery—from ACL return-to-sport timelines to fall-prevention strategies for older adults. It produces exercise-of-the-week posts, myth-busting rehabilitation content, and recovery milestone celebrations that demonstrate real outcomes without compromising patient privacy. Every piece is designed to spark the conversation that leads to a phone call, not just a double-tap.
Social media scheduling software for physical therapists
Next, it reaches physicians, coaches, and patients at the right moments.
- Publishes when referring physicians are reviewing social feeds between patient loads
- Times patient-facing content for evening and weekend research windows
- Coordinates seasonal campaigns around sports calendars and surgical cycles
Apaya’s scheduling engine understands that your audience isn’t one monolith—it’s a physician checking LinkedIn at lunch, a weekend warrior Googling knee pain on Sunday night, and a high school coach browsing Instagram after practice. The AI optimizes publishing cadence for each segment, aligning your posts with pre-season training ramps, post-surgical discharge waves, and New Year’s resolution fitness surges so your clinic appears exactly when referral decisions are being made.
AI social media content generator for physical therapy
Then it speaks to patients and referral sources simultaneously.
- Publishes patient-facing recovery stories and exercise tips on Facebook and Instagram
- Shares clinical outcome data and referral partnership content on LinkedIn
- Maintains a unified practice voice while adapting tone for each audience
Physical therapy practices serve two distinct audiences—the patients who need treatment and the physicians, coaches, and trainers who send them. Apaya manages both pipelines from a single dashboard, producing approachable exercise content for consumer platforms while simultaneously publishing evidence-based outcome summaries and referral-friendly messaging on professional networks. You build community trust and clinical credibility at the same time, without managing separate strategies.
Social media performance analytics for physical therapists
Finally, it tracks which content drives referrals versus direct patient acquisition.
- Measures which posts generate physician referral inquiries versus patient self-referrals
- Identifies top-performing content topics by specialty and platform
- Provides clear reports connecting social activity to new patient volume
Stop guessing whether your LinkedIn posts are reaching orthopedic surgeons or whether your Instagram reels are converting runners into patients. Apaya’s analytics dashboard breaks down performance by audience segment—showing you exactly which content themes drive physician referrals, which platforms generate direct-access patients, and which specialties attract the highest-value caseloads. The AI continuously refines your strategy based on real acquisition data, not vanity engagement metrics.
Build a direct patient pipeline beyond physician referrals.
Physician referral networks are unpredictable—one retiring doctor or a new competing clinic can cut your volume overnight. Apaya builds a parallel acquisition channel by positioning your practice directly in front of patients searching for rehabilitation help online. Educational content, exercise tips, and recovery stories attract self-referring patients who choose you before a physician ever weighs in.
Establish sports and specialty authority in your area.
Whether you specialize in ACL reconstruction rehab, vestibular therapy, or pediatric developmental delays, Apaya publishes consistent expert content that makes your clinic synonymous with that specialty in your market. When a local coach needs a trusted PT for an injured athlete or a neurologist needs a vestibular specialist, your name surfaces first because your content has already proven your expertise.
Showcase patient transformations that inspire new patients.
Recovery timelines in physical therapy stretch across weeks and months, making outcome storytelling uniquely challenging. Apaya helps you celebrate milestones—first unassisted steps, return-to-sport clearances, pain-free movement achievements—in a steady stream of content that demonstrates real results without requiring individual patient testimonials or violating privacy standards.
Track referral sources from social content to front desk.
Know exactly which platforms, topics, and content types fill your schedule. Apaya connects social media performance to new patient acquisition—revealing whether your sports rehab posts drive more volume than your chronic pain content, or whether LinkedIn physician outreach outperforms Instagram patient engagement. Allocate your energy where it delivers caseload growth.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
AI Facebook post generator that creates, schedules & publishes automatically.
AI Instagram post generator that creates stunning visuals automatically.
AI LinkedIn post generator that builds thought leadership automatically.
X Twitter
AI X/Twitter post generator that tweets while you sleep.
Pricing plans.
Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.
Blaze
For growing businesses with up to 4 social accounts.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Supernova
For agencies and businesses managing up to 10 brands.
$415/mo
Billed annually ($4980/year)
Save $1248/year
- 10 brands
- All social accounts
- All features
- Basic support
Galaxy
For agencies and businesses managing up to 25 brands.
$832/mo
Billed annually ($9984/year)
Save $1248/year
- 25 brands
- All social accounts
- All features
- Priority support
Frequently Asked Questions
How does the AI handle exercise and movement content for physical therapy?
Can it help strengthen my physician referral network?
How does it support direct access patient marketing?
Can it create content for my specific specialization?
How does it handle patient privacy and HIPAA concerns?
What kind of ROI can a physical therapy practice expect?
How does it help me compete with chiropractors and orthopedic clinics?
How quickly will I see results from social media marketing?
Does it work for multi-location PT practices?
👏
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialNo credit card required • Cancel anytime