AI social media software for physical therapists.
Apaya learns about your practice from your website, writes social media captions, designs branded graphics, and schedules and publishes your posts automatically. Keep your practice's social profiles active while you focus on patients, with control over what goes live.
The best social media management software for Physical Therapists.
Apaya's AI creates, schedules, publishes, and reports on social media posts for Physical Therapists that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for physical therapy clinics.
Illustrative posts for a physical therapy practice. Your own drafts can start from public service descriptions, clinician introductions, and clinic updates.
Peak Performance Physical Therapy 12 weeks post-ACL reconstruction and this athlete just cleared her return-to-sport testing. Single-leg hop distance at 96% of the uninvolved side. The work she put in every session made this possible.
We partnered with three local orthopedic groups this quarter to co-develop post-surgical rehab protocols for total shoulder replacements. Standardizing the handoff between surgery and rehab has reduced our patients' average time-to-discharge by 2.3 weeks.
Proud moment today -- a patient who came in 4 months ago barely able to walk after a stroke just climbed the stairs at his daughter's school for the first time since his injury. His wife was in tears. Days like this remind us why we chose this work.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for physical therapy practices.
Start with your public practice information, service pages, and clinic updates. Apaya creates posts for your practice, then schedules and publishes through the campaign settings you choose.
Want the full playbook first? Read our social media guide for physical therapists.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya creates captions and graphics from your public service descriptions, clinician bios, and clinic updates. Your team can review, edit, or regenerate each draft and choose which posts to publish.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you treat patients.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your patients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what published and how it performed.
Check your publishing activity and the performance data available for your connected platforms in one place. Use that information when you review your next batch of posts.
Every platform's numbers in one place.
Give visitors useful information about your practice.
Explain your services, introduce clinicians, and share clinic updates on your social profiles. Apaya helps turn that public practice information into posts people can read when they check your business.
Keep your profiles current with less production work.
Apaya handles captions, branded graphics, scheduling, and publishing. Your team can review each draft or enable automatic publishing for selected campaigns. Update the source material or pause a campaign when plans change.
Use your practice branding across your posts.
Your logo, colors, service information, and brand instructions give Apaya a starting point for each draft. Review the captions and graphics together and change anything that needs attention.
Know what's going out on your accounts.
Review upcoming posts, check what published, and look at the performance data available for your connected platforms. Keep your calendar organized without checking each account separately.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →Frequently Asked Questions
What can Apaya create for a physical therapy practice?
Can it create posts for our professional network?
Can it explain our services to prospective patients?
Can it create content for my specific specialization?
What information should we provide for practice posts?
What am I paying Apaya to do?
Can the posts explain what makes our practice different?
What should I look for during the trial?
Does it work for multi-location PT practices?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime