Spark
One business, 1-2 social accounts.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Physical Therapists
AI social media manager for physical therapists.
Apaya learns your physical therapy practice, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on patients.
Start Your Free Trial Try it for 3 days • $0 today • Cancel anytime
You know you should be posting to social media more.
You just don't have time. Between patients, treatment plans, and running the clinic, social media falls to the bottom of the list. When you do sit down to post, you stare at a blank screen—or a patient needs you in the treatment room.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don’t touch it.
AI-generated social media for physical therapy clinics.
Recovery milestones, exercise demonstrations, injury prevention advice — Apaya creates posts that build referral relationships and attract new patients.
P
Peak Performance Physical Therapy
2 hours ago
68 likes
Peak Performance Physical Therapy 12 weeks post-ACL reconstruction and this athlete just cleared her return-to-sport testing. Single-leg hop distance at 96% of the uninvolved side. The work she put in every session made this possible.
P
Peak Performance Physical Therapy
15 minutes ago
We partnered with three local orthopedic groups this quarter to co-develop post-surgical rehab protocols for total shoulder replacements. Standardizing the handoff between surgery and rehab has reduced our patients' average time-to-discharge by 2.3 weeks.
42 comments
P
Peak Performance Physical Therapy
12 minutes ago
Proud moment today -- a patient who came in 4 months ago barely able to walk after a stroke just climbed the stairs at his daughter's school for the first time since his injury. His wife was in tears. Days like this remind us why we chose this work.
67 comments
Why automate your social media?
Here's what changes when your social media runs itself.
1
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
2
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
3
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $39/month.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
How Apaya works for physical therapy practices.
Point it at your website. It learns your practice, your services, and how you talk to patients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here’s the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Your Brand Profile
Extracted from your website.
A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya’s AI content engine creates social media posts that sound like they came from your practice—recovery tips, exercise education, patient success stories, injury prevention advice. Every post is yours to review before it goes live. Approve what you love, skip what you don’t. You stay in control.
Content Ready for Review
30 posts generated for this month.
Instagram
LinkedIn
Facebook
Showing 3 of 30 posts
Approve & Schedule
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you treat patients.
Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your patients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
Publishing to 4 platforms
Each post is formatted for the platform.
Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published
Analytics
See what’s working. Do more of it.
Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.
Performance Dashboard
AI learns from the data and improves.
Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312 Facebook
+248 Instagram
+189 Patients check your social media before they book. Give them something to see.
A prospective patient Googles ‘physical therapist near me,’ finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—recovery tips, exercise demos, patient success stories—so when someone checks you out, your practice looks alive and thriving.
Post every day without spending a single minute on it.
You didn’t get your DPT to become a social media manager. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Look as professional online as the hospital-affiliated PT clinics with marketing departments.
The hospital-based PT programs post polished content every day because they have staff for it. You don’t—but Apaya closes that gap. Consistent, professional posts that educate your community and build trust. Same output as a marketing hire, for a fraction of the cost.
See which posts bring patients through the door.
Apaya tracks what happens after someone sees your post—website visits, booking page clicks, new patient inquiries. You see which content drives appointments and which doesn’t. No guessing, no vanity metrics. Just data tied to real patients.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
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Facebook
The AI Facebook marketing platform that creates, schedules & publishes automatically.
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Instagram
AI Instagram marketing platform that creates, schedules, and publishes for you.
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LinkedIn
AI LinkedIn post generator that builds thought leadership automatically.
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X Twitter
AI X/Twitter post generator that tweets while you sleep.
Generate and schedule a week of social posts in under 10 minutes.
3-day trial. Cancel anytime before day 3.
Blaze
One business, multiple channels.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Frequently Asked Questions
How does the AI handle exercise and movement content for physical therapy?
Can it help strengthen my physician referral network?
How does it support direct access patient marketing?
Can it create content for my specific specialization?
How does it handle patient privacy and HIPAA concerns?
What kind of ROI can a physical therapy practice expect?
How does it help me compete with chiropractors and orthopedic clinics?
How quickly will I see results from social media marketing?
Does it work for multi-location PT practices?
👏
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime