AI social media manager for dermatologists.
Apaya learns your dermatology practice, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on patients.
You know you should be posting to social media more.
Between patients, procedures, and running the practice, social media falls to the bottom of the list. When you do sit down to post, you stare at a blank screen—or a patient needs you.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don’t touch it.
AI-generated social media for dermatology practices.
Skin health tips, treatment options, sun protection reminders — Apaya writes posts that position you as the go-to dermatologist in your market.
Clear Skin Dermatology Month 1 vs month 4 on a customized tretinoin and azelaic acid regimen. This patient had tried over-the-counter products for years before coming in. Sometimes the right prescription makes all the difference.
Our Mohs surgery department completed its 500th procedure this year with a 99.2% cure rate for basal cell carcinoma. Grateful for the referring physicians who trust us with their patients' care and for a surgical team that never cuts corners.
May is Skin Cancer Awareness Month and we're offering free skin cancer screenings every Saturday this month. Last year we caught 11 melanomas at these events -- three of them in patients under 35. Book your spot through the link in our bio.
Why automate your social media?
Here's what changes when your social media runs itself.
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $109/month.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
How Apaya works for dermatology practices.
Point it at your website. It learns your practice, your services, and how you talk to patients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here’s the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya’s AI content engine creates social media posts that sound like they came from your practice—skin health tips, treatment education, sun safety advice, patient stories. Every post is yours to review before it goes live. Approve what you love, skip what you don’t. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you see patients.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your patients are on different platforms. The 25-year-old researching acne treatments scrolls Instagram. The parent concerned about a mole checks Facebook. The referring physician connects on LinkedIn. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
Each post is formatted for the platform.
Analytics
See what’s working. Do more of it.
Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.
AI learns from the data and improves.
Patients check your social media before they book. Give them something to see.
A prospective patient Googles “dermatologist near me,” finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—skin health tips, treatment results, patient education—so when someone checks you out, your practice looks alive and thriving.
Post every day without spending a single minute on it.
You didn’t go to medical school to become a social media manager. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Look as professional online as the multi-location derm group with a marketing team.
The large dermatology group across town posts polished content every day because they have staff for it. You don’t—but Apaya closes that gap. Consistent, professional posts that educate your community and build trust. Same output as a marketing hire, for a fraction of the cost.
See which posts bring patients through the door.
Apaya tracks what happens after someone sees your post—website visits, booking page clicks, new patient inquiries. You see which content drives appointments and which doesn’t. No guessing, no vanity metrics. Just data tied to real patients.
Get started with Apaya.
Plans from $109/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Review and approve, or run hands-off
Self-serve plans
From $109/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Want it done for you?
Managed plans from $499/mo — our team runs your social media for you.
Learn about managed plans →Frequently Asked Questions
How does the AI handle sensitive skin condition content appropriately?
Can it balance medical dermatology and cosmetic procedure marketing?
How does it help us compete with local med spas?
Will the content maintain our clinical credibility?
Can we use before-and-after photos in our social content?
What ROI can a dermatology practice expect?
How does it handle seasonal dermatology content?
Does it work for multi-provider dermatology practices?
Can our physicians review and approve content before it goes live?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime