Spark
For solo entrepreneurs and small businesses.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Dermatologists
AI social media manager for dermatologists—clinical authority that attracts patients around the clock.
Apaya gives dermatology practices an AI-powered marketing engine that understands skin health education, UV awareness campaigns, acne and eczema and psoriasis content, skin cancer screening promotion, and cosmetic dermatology showcases. Our platform learns your clinical voice—whether you specialize in medical dermatology, aesthetic procedures, or both—and publishes board-certified-quality content across every social channel so you can focus on patient outcomes while your online presence drives consultations day and night.
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Your patients spend hours researching skin conditions online. They should be finding you.
Industry Reality: 82% of patients Google skin symptoms before booking an appointment.
Yet most dermatology practices post fewer than three times per month on social media.
- Self-Diagnosis Culture: Patients are diagnosing rashes, moles, and breakouts through TikTok videos and Reddit threads instead of consulting board-certified dermatologists.
- Med Spa Competition: Non-physician med spas aggressively market cosmetic procedures—Botox, fillers, laser treatments—stealing patients who don’t realize a dermatologist offers superior clinical oversight.
- Seasonal Gaps: Winter dryness, summer UV damage, spring allergies, fall eczema flares—every season brings skin concerns, but most practices miss the window to educate proactively.
- Clinical Credibility Disconnect: Years of medical training and board certification are invisible on social media when your last post was three months ago.
- Long Wait Times: When your schedule is booked weeks out, impatient patients defect to competitors who appear more accessible and responsive online.
Apaya eliminates these gaps by generating authoritative, patient-friendly content that positions your practice as the trusted skin health resource in your community—automatically.
Dermatology social media—skin health expertise on every feed.
Apaya replaces inconsistent marketing efforts with an AI platform purpose-built for dermatology practices. Onboard your practice in minutes, generate clinically informed content that reflects your board-certified expertise, and publish across every platform where patients research skin health—without drafting a single post yourself.
Social media management platform for dermatologists
First, it absorbs your dermatology practice identity and clinical positioning.
- Maps your medical vs. cosmetic dermatology service mix and positioning
- Identifies subspecialties—Mohs surgery, pediatric dermatology, dermatopathology, laser medicine
- Emphasizes board certification, fellowship training, and clinical credentials in every piece of content
Point Apaya at your practice website and it performs a deep analysis of your dermatology services, provider credentials, and patient-facing language. Within minutes, it builds a clinical brand framework that captures whether your tone is research-driven and authoritative or warm and patient-education-focused. It distinguishes between your medical dermatology services and your aesthetic offerings, ensuring acne treatment posts never sound like Botox ads and vice versa.
AI social media tools for dermatology practices
Then it produces dermatology content that educates and builds patient trust.
- Generates seasonal skin tips, condition awareness posts, and treatment explainers
- Creates sunscreen education, UV index alerts, and skin cancer prevention content
- Balances clinical depth with plain-language accessibility so patients actually engage
Apaya crafts content that positions your practice as the definitive local authority on skin health. From acne breakout prevention and eczema flare management to psoriasis treatment options and melanoma warning signs, every post is tailored to your clinical expertise. The AI produces sunscreen myth-busting content, explains the difference between medical-grade and over-the-counter skincare, and creates condition-specific education series that drive patients from scrolling to scheduling.
Automated social media scheduling for dermatologists
Next, it publishes dermatology content timed to seasonal skin concerns.
- Promotes UV protection and melanoma awareness during summer months
- Deploys dry skin and winter eczema content when temperatures drop
- Aligns with Skin Cancer Awareness Month, Psoriasis Awareness Month, and other health observances
Our scheduling engine understands the dermatology calendar inside and out. It pushes sun safety and SPF education before peak UV season, promotes full-body skin checks during Melanoma Monday campaigns, and addresses dry skin and seasonal eczema before patients start suffering in silence. The AI adapts timing to your local climate—desert sun exposure differs from northeastern winter dryness—ensuring your content always matches what patients are experiencing right now.
Social media content creator for dermatologists
Then it ensures your practice appears everywhere patients research skin health.
- Publishes clinical expertise content on LinkedIn to build physician referral networks
- Shares visual treatment results and skincare education on Instagram
- Delivers community health education and practice updates on Facebook
Dermatology patients discover providers on different platforms depending on their needs. A 22-year-old researching acne solutions starts on Instagram. A 55-year-old concerned about a suspicious mole checks Facebook. A referring physician evaluates your credentials on LinkedIn. Apaya ensures your practice shows up on every platform with content optimized for each audience—clinical authority for professional networks, visual education for Instagram, and community trust-building for Facebook—all from a single dashboard.
Social media analytics tool for dermatology
Finally, it reveals which skin health topics drive the most appointment requests.
- Tracks which dermatology topics generate the highest consultation interest
- Measures content performance across medical vs. cosmetic service lines
- Provides clear reports connecting social engagement to new patient bookings
Stop guessing whether acne posts or skin cancer awareness content fills more appointment slots. Apaya’s analytics dashboard shows you exactly which topics drive profile visits, website clicks, and consultation requests—broken down by medical dermatology and cosmetic procedures. The AI continuously refines your content strategy based on real patient behavior, doubling down on what converts and retiring what doesn’t.
Become the local skin health authority patients trust first.
Apaya generates 30+ educational posts monthly that establish your practice as the go-to dermatology resource in your community. Condition explainers, prevention tips, treatment option overviews, and skincare myth-busting content ensure that when patients search for answers about their skin, they find you—not a Reddit thread or an unqualified influencer.
Counter online misinformation with board-certified clinical content.
Social media is flooded with dangerous skincare advice—DIY chemical peels, unregulated products, and self-diagnosis videos. Your AI-powered content pipeline provides evidence-based counterpoints that protect patients and position your practice as the credible alternative. Every post reinforces why board-certified dermatology matters.
Attract both medical and cosmetic dermatology patients simultaneously.
Most practices struggle to market medical and cosmetic services without confusing their audience. Apaya maintains distinct content streams—clinical education for medical dermatology patients and aspirational results-driven content for cosmetic procedure seekers—ensuring each audience sees exactly what draws them in without diluting either message.
Measure the content-to-consultation pipeline with precision.
Track exactly how social media drives new patient consultations, cosmetic procedure inquiries, and skin check appointments. Apaya ties every post back to practice outcomes so you know your marketing investment is working—and which content categories deliver the highest-value patients.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
AI Facebook post generator that creates, schedules & publishes automatically.
AI Instagram post generator that creates stunning visuals automatically.
AI LinkedIn post generator that builds thought leadership automatically.
X Twitter
AI X/Twitter post generator that tweets while you sleep.
Pricing plans.
Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.
Blaze
For growing businesses with up to 4 social accounts.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Supernova
For agencies and businesses managing up to 10 brands.
$415/mo
Billed annually ($4980/year)
Save $1248/year
- 10 brands
- All social accounts
- All features
- Basic support
Galaxy
For agencies and businesses managing up to 25 brands.
$832/mo
Billed annually ($9984/year)
Save $1248/year
- 25 brands
- All social accounts
- All features
- Priority support
Frequently Asked Questions
How does the AI handle sensitive skin condition content appropriately?
Can it balance medical dermatology and cosmetic procedure marketing?
How does it help us compete with local med spas?
Will the content maintain our clinical credibility?
Can we use before-and-after photos in our social content?
What ROI can a dermatology practice expect?
How does it handle seasonal dermatology content?
Does it work for multi-provider dermatology practices?
Can our physicians review and approve content before it goes live?
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