AI Instagram automation tool
AI Instagram automation that creates and schedules your posts.
Apaya is AI for Instagram that does the whole job. It writes the captions, designs on-brand graphics, and builds posts, Reels, Stories, and carousels from your business information. Then it schedules and publishes them to your Instagram account, so the feed stays active without you posting every day.
Benefits
Create Instagram Posts
Use AI to generate posts for your Instagram profile.
Schedule Instagram posts
Schedule your posts to publish at the best time for your audience.
Publish to all platforms
Publish to all your social media accounts from one place.
Get insights for growth
Get insights into your Instagram page and audience.
"Apaya saves us time every day. Being able to generate the social media content we need in minutes is a game changer."
Abhisek Sharma Owner at SCP Technologies
See what AI-generated Instagram posts look like.
Representative examples of the kind of content Apaya creates and publishes to Instagram, tailored to each business.
Wild Bloom Florals Garden roses, ranunculus, and a touch of eucalyptus. This bridal bouquet might be our favorite of the season. Every stem hand-selected at 5am this morning.
Ember & Oak Woodworking Live-edge walnut dining table, finished with a hand-rubbed oil. 8 feet of natural grain, zero filler. This one's heading to its new home in Portland next week.
Luna Yoga Studio Morning light through the studio windows hits different. Sunrise flow starts at 6:30am every weekday. Your mat is waiting.
Keeping an Instagram account active takes more content than most businesses can make.
Instagram wants a post, a Reel, a Story, or a carousel on a regular schedule, each with a caption and a visual. Making all of that while running a business is where most accounts go quiet.
Apaya is AI for Instagram that creates the content and schedules it. Give it your business information, review what it makes, and put a week on the calendar.
Everything the AI Instagram automation tool handles, from captions to published posts.
Connect your Instagram account, let Apaya create the content, and choose when it publishes. It handles the posting and collects your account's insights.
Your account
Connect your Instagram account to Apaya.
- Connect the Instagram business or creator account you manage
- Keep each business or client brand on its own account
- Manage Instagram alongside your other social media accounts
Open Social Connections for your brand, choose Instagram, and authorize the account through Meta. Apaya never stores your Instagram password. Each brand keeps its own account, so agencies connect one per client.
AI content
AI writes the Instagram captions and designs the graphics.
- Generate captions and hashtags from your services, offers, and business information
- Create branded graphics or use your own photos and video
- Edit the wording and media before anything is scheduled
Apaya learns your business from your Brand Framework and turns it into Instagram content in your colors, fonts, and voice. You review every post and change anything before it goes on the calendar. See the AI social media post generator.
Post formats
Publish Instagram posts, carousels, Reels, and Stories.
- Single-image feed posts and multi-image carousels
- Reels, created by Apaya or uploaded from your footage
- Stories for updates that only need to last a day
Choose the format that fits the update. Apaya publishes each one the way Instagram expects it, so a carousel arrives as a carousel and a Reel arrives as a Reel. Create Reel can build a short branded video with animated text when you have nothing to film.
Scheduling
Schedule Instagram posts a week at a time on one calendar.
- Publish now or choose a future date and time
- Generate a week of Instagram content and approve it together
- See Instagram next to your other accounts on one calendar
Prepare your content when you have time and pick the publishing schedule that fits your business. Apaya publishes each approved post at its scheduled time. Use the same social media scheduling tool for Instagram and the rest of your accounts.
Analytics
See how your Instagram posts performed in Apaya.
- Likes, comments, shares, and saves per post
- Reach, impressions, and views from your account insights
- Your follower count over time
Apaya collects Instagram insights for every post it publishes and brings them into your social media analytics. Review what went out and how it did without opening the Instagram app.
Instagram automation that keeps the feed active without a daily routine.
Make Instagram part of the social media work Apaya handles for you. Plan a week of posts, Reels, and Stories at a time and keep the account current without opening Instagram every day.
Content built from your business, on your Brand Framework.
Your services, products, recent work, and current offers give the content a purpose. Apaya writes Instagram captions and designs graphics from that information.
Review and approve before anything publishes.
Every post lands in your review queue first. Edit the caption, swap the image, change the time, or reject it. Nothing reaches your account until you approve it.
One Instagram scheduler for every client account.
Agencies connect an account inside each client brand and manage its content, approvals, and schedule there. Explore Apaya for agencies.
Built for businesses that want to schedule Instagram posts without hiring for it.
Share your work, your services, and the updates your customers should know about.
Apaya creates and schedules the content, so your Instagram account stays current while you get on with running the business.
Get Started TodayTry it for 3 days • $0 today • Cancel anytime
Explore more AI Instagram marketing tools.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →Frequently Asked Questions
Can I schedule Instagram posts with Apaya?
Can AI create my Instagram content?
What can the Instagram automation tool publish?
Can I review posts before they go live?
How many Instagram posts can I create at once?
Does Apaya show Instagram analytics?
Which Instagram accounts can I connect?
Can agencies manage several Instagram accounts?
Does disconnecting Instagram delete my published posts?
Schedule your Instagram posts with Apaya.
Connect your account and create your first week of content.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime