Spark
For solo entrepreneurs and small businesses.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Therapists
AI social media manager for therapists—reach the people who need you most.
Apaya gives therapists and counselors a thoughtful AI marketing partner that understands the sensitivity of mental health work. Your social media should reduce stigma, share wellness resources, and help people take the first step toward getting support—without ever crossing professional boundaries or feeling like a hard sell. Apaya learns your therapeutic voice, your areas of specialization, and your values, then creates warm, professional content that attracts the clients who are actively searching for someone like you. You became a therapist to help people, not to manage an Instagram account. Let the AI handle outreach while you stay present for the work that matters.
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People need help. They just don’t know you exist.
The paradox of therapy marketing: The people who need you most are often the least likely to find you—because stigma keeps them from searching, and discomfort with self-promotion keeps you from showing up.
- Stigma still wins: Millions delay seeking therapy because they don’t see it normalized in their daily feeds. Your presence online could be the nudge someone needs.
- Therapists aren’t trained to market: Graduate school covered assessment, diagnosis, and treatment—not content calendars and hashtag strategies.
- Ethical gray areas feel risky: Worries about confidentiality, testimonials, and advertising guidelines make many therapists avoid social media entirely.
- Differentiation is difficult: With more therapists entering the field each year, communicating your unique approach—whether CBT, EMDR, somatic work, or psychodynamic therapy—is harder than ever.
- The waitlist dilemma: Some months you’re turning clients away; other months your schedule has gaps. Consistent visibility smooths out those cycles.
- Insurance panels limit revenue: Building a referral pipeline for private-pay clients requires visibility that most therapists don’t have time to create.
Apaya handles the marketing so you can stay focused on your clients. No pushy sales language. No ethical compromises. Just a steady, professional presence that helps the right people find you.
Therapist social media—compassionate outreach, automated with care.
Apaya is an AI social media platform built with the sensitivity that mental health marketing demands. It learns your therapeutic approach, respects professional boundaries, and creates content that educates and destigmatizes—never content that trivializes or oversimplifies the work you do. Set your comfort level, approve what goes out, and let the AI maintain the consistent presence your practice needs to grow.
AI social media management for therapists
First, it absorbs your therapeutic identity and clinical approach.
- Maps your modalities—CBT, DBT, EMDR, psychodynamic, somatic, IFS, or integrative
- Identifies your specializations: anxiety, trauma, couples, grief, life transitions, ADHD, or perinatal mood disorders
- Captures your tone—whether grounded and clinical, warm and relational, or somewhere in between
Point Apaya at your practice website and it performs a deep analysis of your therapeutic philosophy, the populations you serve, and the language you use with prospective clients. Within minutes it builds a comprehensive voice profile that ensures every post sounds authentically like you—not like a generic wellness influencer. Whether you describe yourself as a trauma-informed therapist or a couples counselor who uses Gottman methods, the AI reflects that specificity in every piece of content it creates.
Social media tools for mental health practices
Then it creates content that normalizes seeking help.
- Generates mental health awareness posts, self-care resources, and psychoeducation
- Normalizes therapy without oversimplifying clinical realities
- Educates without giving clinical advice—maintaining the boundary between content and treatment
The AI produces content that serves a dual purpose: it positions your practice as a trusted resource and it contributes to the broader work of destigmatizing mental health care. Posts might explore what a first therapy session actually looks like, debunk common misconceptions about medication, or share grounding techniques for anxiety—all without crossing the line into clinical advice. Every piece is designed to make someone think, “Maybe I should reach out,” not to replace the therapeutic relationship.
Social media scheduler for therapists and counselors
Next, it reaches people during the moments they’re searching for support.
- Publishes during high-search windows—Sunday evenings, Monday mornings, post-holiday periods
- Aligns content with seasonal mental health patterns and awareness months
- Coordinates posting across platforms without overwhelming your audience
People don’t search for therapists at random. They search when they’re hurting—late on Sunday nights when the week ahead feels overwhelming, on Monday mornings after difficult weekends, during seasonal depression windows, and in the aftermath of holidays that amplify loneliness or family conflict. Apaya’s scheduling engine understands these patterns and ensures your content appears when someone is most likely to take that first step toward reaching out.
Social media content creator for mental health therapists
Then it positions your practice where prospective clients actually look.
- Creates content that complements your Psychology Today profile with deeper context
- Builds awareness on Instagram through relatable, educational visuals
- Establishes professional credibility on LinkedIn for referral partners and EAP networks
Psychology Today is where people compare therapists, but social media is where they first realize they might need one. Apaya ensures your practice exists in both spaces with a cohesive message. Instagram content normalizes therapy for younger demographics. LinkedIn posts build referral relationships with physicians, HR professionals, and employee assistance programs. Facebook connects you with community members searching for local support. Each platform gets content tailored to its audience and format—all managed from a single dashboard.
Social media analytics for therapy practices
Finally, it tracks which content brings new client inquiries.
- Measures which topics and posts generate the most contact form submissions
- Identifies content themes that resonate with your ideal client population
- Provides clear reporting on reach, engagement, and inquiry trends over time
Stop wondering whether your social media is actually helping your practice grow. Apaya’s analytics show you exactly which posts drive website visits, which topics generate the most inquiries, and which platforms deliver clients who are the best fit for your practice. Over time, the AI learns what works for your specific niche—whether that’s anxiety content on Instagram or couples therapy posts on Facebook—and refines your strategy accordingly. You see the connection between content and caseload, not just vanity metrics.
Help people find you who wouldn’t find you otherwise.
Many people who need therapy never search for it directly—they stumble across a post that resonates, a resource that names what they’re feeling, or an account that makes the idea of therapy feel less intimidating. Apaya creates that consistent stream of thoughtful content so your practice becomes visible to people who are ready for help but haven’t yet taken the step to look for it.
Build presence without compromising professional ethics.
Apaya generates content that respects APA and ACA ethical guidelines around advertising, avoids testimonial-style claims, and never sensationalizes mental health conditions. Every post is available for your review before publishing. The result is a professional online presence that enhances your reputation rather than putting it at risk.
Spend your energy on clients, not on creating content.
Between sessions, clinical notes, consultation calls, and continuing education, most therapists have zero bandwidth left for marketing. Apaya gives you back the 5–10 hours per week you’d otherwise spend drafting posts, sourcing images, and second-guessing captions. Your practice grows while your attention stays where it belongs—with the people sitting across from you.
Fill your practice with clients who are the right fit.
Generic marketing attracts generic inquiries. Apaya’s content reflects your actual specialties, your approach, and the populations you serve best—so the people who reach out already understand what you offer. That means fewer mismatched consultations, shorter intake processes, and a caseload that aligns with the work you find most meaningful.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
AI Facebook post generator that creates, schedules & publishes automatically.
AI Instagram post generator that creates stunning visuals automatically.
AI LinkedIn post generator that builds thought leadership automatically.
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Pricing plans.
Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.
Blaze
For growing businesses with up to 4 social accounts.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Supernova
For agencies and businesses managing up to 10 brands.
$415/mo
Billed annually ($4980/year)
Save $1248/year
- 10 brands
- All social accounts
- All features
- Basic support
Galaxy
For agencies and businesses managing up to 25 brands.
$832/mo
Billed annually ($9984/year)
Save $1248/year
- 25 brands
- All social accounts
- All features
- Priority support
Frequently Asked Questions
Is it ethical for therapists to use AI for social media marketing?
How does Apaya maintain professional boundaries in content?
What about HIPAA and client confidentiality?
How is this different from just keeping my Psychology Today profile updated?
Can it market my specific specialization—like trauma, couples therapy, or anxiety?
Will the content feel too salesy or pushy for my audience?
What is the realistic ROI for a therapy practice?
How much time will this actually save me?
Can I review and edit every post before it goes live?
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