AI social media manager for mental health therapists.
Apaya learns your therapy practice, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on clients.
The best social media management software for Mental Health Therapists.
Apaya's AI creates, schedules, publishes, and reports on social media posts for Mental Health Therapists that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for mental health professionals.
Wellness resources, coping strategies, practice updates — Apaya writes compassionate content that reduces stigma and connects you with people who need help.
Rooted Minds Therapy Our new group therapy room is ready. Soft lighting, comfortable seating for eight, and a sound machine outside the door. We designed every detail so people feel safe enough to do the hard work together.
Completed my EMDR advanced certification this month after 200+ hours of supervised practice. The outcomes I'm seeing with trauma patients -- especially those who struggled with talk therapy alone -- continue to reinforce why specialized training matters in this field.
Gentle reminder that feeling anxious about starting therapy is one of the most common things we hear in first sessions. You don't have to have it all figured out before you call. That's literally what we're here for.
Why automate your social media?
Here's what changes when your social media runs itself.
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Try it for 3 days • $0 today • Cancel anytime
By the numbers
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Up to
20+
hours saved every month
Time spent writing posts, designing graphics, scheduling, and managing platforms moves into one AI-powered workflow.
Up to
60+
posts created monthly
Original social media content with captions, graphics, hashtags, scheduling, publishing, and performance tracking.
Customers are
3x
more consistent
A steady posting rhythm helps small teams keep a professional presence across social channels every week.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for therapy practices.
Point it at your website. It learns your practice, your specialties, and how you talk to clients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your specialties, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya’s AI content engine creates social media posts that sound like they came from your practice—wellness tips, mental health awareness content, coping strategies, community resources. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you're in session.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your clients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.
Every platform's numbers in one place.
Potential clients check your social media before they reach out. Give them something to see.
Someone searches "therapist near me," finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—wellness tips, mental health resources, community education—so when someone checks you out, your practice looks alive and thriving.
Post every day without spending a single minute on it.
You didn't become a therapist to manage social media accounts. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Look as professional online as the group practices with marketing coordinators.
The group practice down the street posts polished content every day because they have staff for it. You don't—but Apaya closes that gap. Consistent, professional posts that educate your community and build trust. Same output as a marketing hire, for a fraction of the cost.
See which posts bring clients through the door.
Apaya tracks what happens after someone sees your post—website visits, contact form submissions, new client inquiries. You see which content drives appointments and which doesn't. No guessing, no vanity metrics. Just data tied to real clients.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Review and approve, or run hands-off
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Frequently Asked Questions
Is it ethical for therapists to use AI for social media marketing?
How does Apaya maintain professional boundaries in content?
What about HIPAA and client confidentiality?
How is this different from just keeping my Psychology Today profile updated?
Can it market my specific specialization—like trauma, couples therapy, or anxiety?
Will the content feel too salesy or pushy for my audience?
What is the realistic ROI for a therapy practice?
How much time will this actually save me?
Can I review and edit every post before it goes live?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime