Spark
One business, 1-2 social accounts.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Therapists
AI social media manager for mental health therapists.
Apaya learns your therapy practice, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on clients.
Start Your Free Trial Try it for 3 days • $0 today • Cancel anytime
You know you should be posting to social media more.
Between sessions, notes, and running the practice, social media falls to the bottom of the list. When you do sit down to post, you stare at a blank screen—or your next session starts.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don't touch it.
AI-generated social media for mental health professionals.
Wellness resources, coping strategies, practice updates — Apaya writes compassionate content that reduces stigma and connects you with people who need help.
R
Rooted Minds Therapy
2 hours ago
68 likes
Rooted Minds Therapy Our new group therapy room is ready. Soft lighting, comfortable seating for eight, and a sound machine outside the door. We designed every detail so people feel safe enough to do the hard work together.
R
Rooted Minds Therapy
15 minutes ago
Completed my EMDR advanced certification this month after 200+ hours of supervised practice. The outcomes I'm seeing with trauma patients -- especially those who struggled with talk therapy alone -- continue to reinforce why specialized training matters in this field.
42 comments
R
Rooted Minds Therapy
12 minutes ago
Gentle reminder that feeling anxious about starting therapy is one of the most common things we hear in first sessions. You don't have to have it all figured out before you call. That's literally what we're here for.
67 comments
Why automate your social media?
Here's what changes when your social media runs itself.
1
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
2
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
3
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $39/month.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
How Apaya works for therapy practices.
Point it at your website. It learns your practice, your specialties, and how you talk to clients. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your specialties, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Your Brand Profile
Extracted from your website.
A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya’s AI content engine creates social media posts that sound like they came from your practice—wellness tips, mental health awareness content, coping strategies, community resources. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
Content Ready for Review
30 posts generated for this month.
Instagram
LinkedIn
Facebook
Showing 3 of 30 posts
Approve & Schedule
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you're in session.
Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your clients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
Publishing to 4 platforms
Each post is formatted for the platform.
Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya’s social media analytics track performance across all your platforms and shows you exactly which posts are working—then creates more like them automatically.
Performance Dashboard
AI learns from the data and improves.
Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312 Facebook
+248 Instagram
+189 Potential clients check your social media before they reach out. Give them something to see.
Someone searches "therapist near me," finds your profile, and sees your last post was four months ago. They move on. Apaya keeps your profiles active with daily posts—wellness tips, mental health resources, community education—so when someone checks you out, your practice looks alive and thriving.
Post every day without spending a single minute on it.
You didn't become a therapist to manage social media accounts. Apaya handles the entire process: writes captions that sound like you, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Look as professional online as the group practices with marketing coordinators.
The group practice down the street posts polished content every day because they have staff for it. You don't—but Apaya closes that gap. Consistent, professional posts that educate your community and build trust. Same output as a marketing hire, for a fraction of the cost.
See which posts bring clients through the door.
Apaya tracks what happens after someone sees your post—website visits, contact form submissions, new client inquiries. You see which content drives appointments and which doesn't. No guessing, no vanity metrics. Just data tied to real clients.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
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Facebook
The AI Facebook marketing platform that creates, schedules & publishes automatically.
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Instagram
AI Instagram marketing platform that creates, schedules, and publishes for you.
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LinkedIn
AI LinkedIn post generator that builds thought leadership automatically.
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X Twitter
AI X/Twitter post generator that tweets while you sleep.
Generate and schedule a week of social posts in under 10 minutes.
3-day trial. Cancel anytime before day 3.
Blaze
One business, multiple channels.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
Frequently Asked Questions
Is it ethical for therapists to use AI for social media marketing?
How does Apaya maintain professional boundaries in content?
What about HIPAA and client confidentiality?
How is this different from just keeping my Psychology Today profile updated?
Can it market my specific specialization—like trauma, couples therapy, or anxiety?
Will the content feel too salesy or pushy for my audience?
What is the realistic ROI for a therapy practice?
How much time will this actually save me?
Can I review and edit every post before it goes live?
👏
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime