AI social media software for mental health therapists.
Apaya creates social media posts from your practice's public service information and the topics you choose. It handles captions, branded graphics, scheduling, and automatic publishing while you retain control over the wording. Keep your therapy practice's profiles active with less time spent producing content.
The best social media management software for Mental Health Therapists.
Apaya's AI creates, schedules, publishes, and reports on social media posts for Mental Health Therapists that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for mental health professionals.
Illustrative posts for a therapy practice. Your own drafts can start from public service descriptions, clinician bios, and office updates.
Rooted Minds Therapy Our new group therapy room is ready. Soft lighting, comfortable seating for eight, and a sound machine outside the door. We designed every detail so people feel safe enough to do the hard work together.
Completed my EMDR advanced certification this month after 200+ hours of supervised practice. The outcomes I'm seeing with trauma patients -- especially those who struggled with talk therapy alone -- continue to reinforce why specialized training matters in this field.
Gentle reminder that feeling anxious about starting therapy is one of the most common things we hear in first sessions. You don't have to have it all figured out before you call. That's what we're here for.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for therapy practices.
Start with your public practice information, service pages, and office updates. Apaya creates posts for your practice, then schedules and publishes through the campaign settings you choose.
Want the full playbook first? Read our social media guide for therapists.
Your Website
It starts with your website.
Just paste your URL. Apaya’s social media management starts by analyzing every page of your website—extracting your voice, your specialties, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya creates captions and graphics from your public service descriptions, clinician bios, and office updates. Review, edit, or regenerate each draft and choose which posts to publish.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya’s social media scheduler picks the right times and publishes automatically. Your social media stays active while you're in session.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your clients are on different platforms. Apaya’s social media publisher formats and tailors your content for each one—so your practice shows up wherever people are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what published and how it performed.
Check your publishing activity and the performance data available for your connected platforms in one place. Use that information when you review your next batch of posts.
Every platform's numbers in one place.
Give visitors useful information about your practice.
Use your social profiles to explain your services, introduce clinicians, and share office updates. Apaya helps turn that public practice information into posts people can read when they check your business.
Keep posting with less work between sessions.
Apaya handles captions, branded graphics, scheduling, and publishing. Review each draft or enable automatic publishing for selected campaigns. You can edit the content, change settings, or pause a campaign.
Keep your practice voice and branding together.
Your service descriptions, wording, logo, colors, and brand instructions give Apaya a starting point for each draft. Review the captions and graphics together and change anything that needs attention.
Know what's going out on your accounts.
Review upcoming posts, check what published, and look at the performance data available for your connected platforms. Keep your calendar organized without checking each account separately.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →Frequently Asked Questions
What kind of content can Apaya create for a therapy practice?
How do I control the tone and boundaries of the content?
What information should I provide for practice posts?
Does this replace keeping my practice directory profiles updated?
Can it create posts about my specific specialization?
Can I keep the posts from feeling too salesy?
What am I paying Apaya to do?
How much time will this save me?
Can I review and edit every post before it goes live?
What should I look for during the trial?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime