Topics serve as the specific subject matter engines for your posts. While “Content Pillars” determine the style of a post (e.g., Educational vs. Promotional), Topics determine what the post is actually about.
When creating a new Campaign, selecting Topic Based generation allows you to dive deep into specific angles derived from your Brand Framework. This ensures your content remains fresh, varied, and highly relevant to your audience’s interests.
Managing Your Topics
The Topics main screen allows you to curate exactly what Apaya talks about.
- Active / Inactive Toggle: You don’t have to delete a topic if you don’t want to use it right now. Simply toggle the switch to Off to disable it. The AI will ignore disabled topics when generating new campaigns.
- Drag and Drop: Click and hold the handle (six dots) next to any topic or category to reorder them.
- Edit & Delete: Click the three dots … next to a topic to edit its description or delete it entirely.
AI Topic Generation
Apaya’s AI analyzes your Brand Framework to automatically brainstorm distinct content angles. It looks at your industry, audience pain points, and unique selling propositions to suggest topics that will resonate with your followers.
To generate new ideas:
- Click the Generate Categories & Topics button in the top right.
- Generate more: Adds new AI-generated ideas to your existing list.
- Replace existing: Wipes the current list and starts fresh with new concepts.
Adding Custom Topics
You aren’t limited to what the AI suggests. You can manually add your own ideas at any time.
Click + Add Topic to open the creation modal.
Manual Entry
Ideal for adding a single specific idea.
- Topic Title: The main headline of the idea.
- Description: Give the AI context on what this topic should cover.
Bulk Paste
Ideal for importing a list of ideas from a spreadsheet or document.
- Select Bulk Paste.
- Follow the supported delimiter formats (e.g., Title | Description).
- Paste your list and click Create.
