How to Create an AI Social Media Campaign

A Campaign is the central hub for organizing your social media marketing in Apaya. It allows you to generate, schedule, and manage posts across one or multiple social accounts for a specific duration (up to 14 days).

Follow the guide below to set up your first campaign.

Go to Campaigns

Navigate to the Campaigns tab in the main menu. Then, click the + New Campaign button in the top right corner.

Define Campaign Strategy

Fill out the initial details to determine how Apaya creates your content.

1. Campaign Name – Enter a descriptive name for internal tracking.
2. Generate posts – Select your content source:
   • Apaya AI: The AI generates unique headlines and captions for you.
   • Provide My Own Content: Paste your own pre-written content using delimited data (formatting instructions provided on screen).
3. Choose Content Strategy – Decide how to focus the campaign:
   • Content Pillars: Best for a balanced mix of styles (e.g., Educational, Promotional, Entertaining).
   • Topic Based: Best for deep-diving into a specific subject matter.
4. Choose Content Pillar/Topic – Select the specific category or theme for this campaign.

Configure Campaign Details

Continue refining the campaign parameters.

1. Apaya AI Guidance – Use this free-form text field to “steer” the AI. Be specific to get the best results. You can ask the AI to:
   • Include specific keywords or hashtags (e.g., “social media”, “#GrowthHack”).
   • Adopt a specific tone (e.g., “Professional,” “Witty,” “Urgent”).
   • Mention specific product names or offers.
2. Choose Template Mode – Decide how visual templates are selected:
   • Let Apaya Choose: The AI cycles through all available templates to ensure visual variety.
   • Manual Selection: You manually select specific templates on the next screen (best for strict brand control).
3. Choose Accounts – Select which connected social media accounts will publish this campaign.
4. Schedule Posts – Set your Start and End dates.
   • Note: Campaigns have a maximum duration of 14 days (2 weeks).
   • Set a maximum of four posts per day.
   • Choose specific posting times or let Apaya AI optimize the schedule for you.

Click Next when finished.

Choose Your Templates

This step appears only if you chose Manual Template Selection previously.

Click on the templates you wish to include. Selected templates are highlighted.

Tip: We recommend selecting a variety of layouts. If you only choose one template, every post in the campaign will look identical.

Click Next to proceed.

Generating Text

Apaya’s AI is now writing your headlines, captions, subheadlines, and occasionally cta’s. This usually takes a few seconds. For larger campaigns, it may take slightly longer.

Review Text Content

Review the text before the images are generated. This saves time by ensuring the copy is perfect before design application.

• Edit: Click to manually tweak headlines or captions.

• Regenerate: If the output isn’t right, click Regenerate and provide feedback in the textbox to guide the AI toward a better version.

Click Next once you are satisfied with the text.

Generating Images

Apaya is now merging your approved text with the selected design templates. The system will automatically advance to the next step when processing is complete.

Review Full Posts

You will now see the fully rendered posts, including the final image, caption, and scheduled publish time.

Available Actions:

1. Approve All & Schedule – The most efficient option. This locks in the campaign and queues all posts for automatic publishing.
2. Approve Individual Posts – Review and approve posts one by one.
3. Publish Now – Skip the schedule and push the post to your social networks immediately.
4. Download – Save the image file to your device.
5. Delete/Edit – Remove a post entirely or make final tweaks.

Campaign Activated

Once you click Approve All & Schedule, your posts are added to the Schedule. They will automatically publish to your selected accounts at the designated times.

What’s Next?

• Visit the Schedule tab to view your upcoming content calendar.
• As posts go live, Apaya collects performance data. Visit the Analytics tab to see how your audience is engaging with your campaign.