Social media reseller program

Q: How does the white label social media reseller program work?

Three steps: brand the platform with your name, logos, favicon, and colors under Account, then White Label; add a client brand for each client you sign, and Apaya learns their voice, colors, and fonts from their website; then package and price the service however you want. Your clients work inside your branded platform while the AI creates their posts and your team signs off.

Q: How much does it cost to resell social media management?

The program runs on the Supernova plan with flat per-brand pricing: one subscription covers the white label platform and your first brand, and each additional client brand is a fixed monthly rate. Because it's per brand rather than per user, your cost scales with clients, not headcount. Current pricing is on the pricing page, and you can contact us about volume rates for larger rosters.

Q: What margin do social media resellers typically make?

Agencies commonly charge $500 to $2,000 per month per client for social media management. Your platform cost is a flat per-brand rate that sits well below the bottom of that range, and the AI handles the production work that would otherwise be your biggest cost. The margin between your retainer and the per-brand rate is yours, before your review time.

Q: Do I need a minimum number of clients to resell?

No. Start with one client brand on Supernova and add brands as you sign clients. Most agencies test the reseller model with 3 to 5 client brands before migrating their full roster.

Q: Who owns the client relationship?

You do. Your clients are your customers: you set pricing, you invoice them, and they interact with your brand on the platform. Apaya is your infrastructure vendor, not a party in your client relationships.

Q: Can I offer white label social media packages to my clients?

Yes, that's the model. Most resellers build packages around posting cadence, platforms covered, and reporting rhythm on top of the flat per-brand platform cost, which keeps package pricing predictable at any client count.

Resell social media management under your own brand.

Apaya creates, schedules, publishes, and reports on every client's social media inside a platform that wears your agency's name. Add clients without adding payroll: you set the retainer, the per-brand cost stays flat, and the margin is yours.

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How reselling works, per client

Your retainer You set it

Your platform cost Flat, per brand

Content production AI, included

The brand clients see Yours

The margin Yours

Current per-brand rates are on the pricing page.

The best social media management software for resellers.

Apaya's AI creates, schedules, publishes, and reports on social media posts for resellers that need consistent client output without a production team.

Generate social media posts

Use AI to generate posts for every client's social media profiles.

Schedule social media posts

Schedule every client's posts to publish at the best time for their audience.

Crosspost to any social media platform

Publish to every connected client account from one place.

Get insights for social media growth

Get insights into every client's pages and audience.

Explore everything Apaya does →

What is a social media reseller program?

A social media reseller program lets an agency buy social media management capability at wholesale terms and sell it at retail retainers under its own brand. The traditional version resells human labor: outsourced writers producing content you mark up. Apaya's version resells software with the production built in: the white label platform wears your brand, the AI creates each client's content, your team approves, and you keep the difference between your retainer and a flat per-brand platform cost. The white label guide compares the models in depth.

How it works

How the white label reseller program works.

Brand the platform as your own.

The Supernova plan includes the white label platform: your name, logos, favicon, colors, and support contact on the interface, sign-in page, and invitations.

Add a brand for each client you sign.

Paste each client's website and Apaya learns their voice, topics, colors, and fonts, then starts producing their content: posts, carousels, and graphics your team reviews and approves. Each client brand is a flat monthly rate.

Package it, price it, and resell it.

Build your social media packages on a predictable per-brand cost: posting cadence, platforms, reporting rhythm. You invoice your clients; the relationship and the margin are yours.

What you resell: white label social media management.

Everything below runs inside the platform carrying your agency's brand, for every client brand on your roster. Browse the full feature set to see what your packages can include.

AI content production per client: Complete posts in each client's voice, fonts, and colors: captions, branded graphics, carousels, and video posts, created and scheduled by the AI, with approval workflows your team controls.
The white label platform: Your branding across the interface, sign-in, and invitations, with your support contact on help links. Custom domain mapping is in development.
Multi-client operations: One workspace for every client brand, with role-based access for your team and per-brand campaign controls.
Analytics and listening: Cross-platform reporting and Social Scanner lead discovery, inside the same branded platform.

Build your own social media reseller packages.

Because your platform cost is a flat per-brand rate, white label social media packages become simple to design and quote. Most resellers tier by posting cadence, platform count, and reporting rhythm, and the wholesale cost stays identical for every client in the tier.

Starter package

3 posts per week
Two platforms
Monthly results review

Growth package

Daily posting
All core platforms
Campaigns and carousels

Premium package

Daily posting plus video
Listening and lead discovery
Strategy call cadence

Illustrative package shapes. You define and price your own; the wholesale side stays flat per brand.

Why resell an AI platform instead of reselling labor.

Reselling a white-label scheduler means reselling empty software: your team still writes every post, and your margin is your labor in disguise. Reselling done-for-you content services means reselling someone else's writers, and their quality ceiling becomes your churn problem. Reselling Apaya means the production pipeline creates each client's content, your team approves it, and what you sell is a running social media presence under your agency's name.

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White label is a Supernova feature.

One plan covers the whitelabeled platform and your first brand with all social accounts. Add a brand for each client you manage at a flat per-brand rate.

Whitelabeled platform: your name, logos, favicon, and colors
AI content production for every client brand
Workflow Engine approvals and role-based access
Launch Concierge and advanced features included

See all plans and per-brand rates →

Supernova Plan

$183/mo

Billed annually. Monthly billing available. Additional client brands at a flat per-brand rate.

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From our customers

Results from businesses like yours.

Your social media could look like this too.

"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."

Abhisek Sharma Owner at SCP Technologies

"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."

Sarah Chen Owner at BerksConnect

"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."

Mike Patel Director at Resultris Agency

"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."

Emma Lopez Manager at Toperty

"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."

Jordan Kim Director at Doors4Jobs

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