White label social media management software
White label social media management software that creates the content, too.
Apaya creates, schedules, publishes, and reports on every client's social media under your agency's brand. Take on more clients without hiring a content team, keep the margin on every retainer, and give your clients a platform with your name on it.
The best social media management software for agencies.
Apaya's AI creates, schedules, publishes, and reports on social media posts for agencies that need consistent client output with less manual production work.
Generate social media posts
Use AI to generate posts for every client's social media profiles.
Schedule social media posts
Schedule every client's posts to publish at the best time for their audience.
Crosspost to any social media platform
Publish to every connected client account from one place.
Get insights for social media growth
Get insights into every client's pages and audience.
Your platform. Your brand. Our AI doing the content.
This is the part that changes the business: you're not rebranding an empty scheduler and then staffing a content team to fill it. The AI writes, designs, schedules, and publishes every client's posts, inside software that looks and reads like your agency built it. Bring on the clients whose social media you run. What they experience is your platform, your name, your team's sign-off.
AI generates every client's posts, graphics, carousels, and captions in their brand voice. Your team reviews instead of produces.
Your name, logos, favicon, and colors on the interface, the sign-in page, and every invitation you send.
On every screen they use, the brand is yours. The software behind your agency stays your business.
What is white label social media?
White label social media means the software an agency uses to manage client accounts carries the agency's brand instead of the vendor's. A white label social media solution covers the interface, the sign-in experience, and the invitations, so clients see your agency everywhere. The deeper version, the one Apaya was built for, also puts a content production engine underneath the branding, so what you're rebranding is a working social media operation rather than an empty scheduling tool. For the full breakdown of models and pricing, read the white label social media management guide.
White label platform name
Your name on the platform, the browser tab, and the favicon.
Rename the software. Your platform name replaces ours across the interface and in the browser tab, next to your favicon. When a client bookmarks the platform or glances at their open tabs, they see your agency's product, because that's what it is now.
- Platform name shown across the interface
- Your favicon in the browser tab
- Bookmarks and tab titles read as your product
White label branding
Your logos and colors across the whole interface.
Upload a light-mode logo and a dark-mode logo so your brand renders correctly in both themes, then pick a preset or enter your exact primary color as a hex value. Buttons, tabs, links, focus states, the schedule, campaign controls, and the editors follow your palette, not a default SaaS purple.
- Separate light and dark logos, both themes covered
- Button text chosen automatically for readability, with a custom override and a live readability check
- Live light and dark previews, draft saving, and one-switch activation
Branded sign-in
A sign-in page that belongs to your agency.
The sign-in page is the front door, and it's the first thing every teammate and client sees. Yours carries your logo, your platform name, and your colors, so the relationship starts with your brand instead of a vendor's login screen.
- Your logo and platform name on the front door
- Sign-in buttons in your brand colors
- Every login reinforces your agency, day after day
Branded invitations
Invitations that arrive from your platform, not ours.
When you add a teammate or bring a client into the workspace, the invitation carries your platform's branding, and the join flow lands on your branded sign-in. Onboarding a client onto "your software" is a different sales conversation than onboarding them onto somebody else's.
- Workspace invitations carry your platform branding
- Join flow lands on your branded sign-in page
- First impressions stay yours from the first email
Sarah added you to the Riverside Bakery workspace on Your Social Media Agency.
Your support contact
Support requests route to your team.
Set your own support name, email, and URL, and the platform's help touchpoints route to your agency instead of the software vendor. Questions come to the team that knows the client, which is how a white label solution should behave.
- Your support name shown in the platform
- Help links point to your support email and URL
- You stay the point of contact for your clients
White label content production
The AI makes the content. The platform makes it look like yours.
This is the part other white label social media tools don't have. Most brand a dashboard and leave the content to you, which means the thing you're reselling is still your team's labor. In Apaya, the AI learns each client's brand from their website, then writes captions, designs graphics, schedules, and publishes, with your team reviewing. What your clients receive is a running social media operation delivered by your platform. What you paid for it is software.
- Complete posts per client: caption, branded graphic, hashtags
- Campaigns, carousels, and video posts included
- Your team reviews and approves; the AI does the producing
30 posts generated for this month.
Client brand frameworks
Each client's fonts and colors on every generated design.
White labeling the software is half the job; the content has to be branded too, per client. Each client brand gets seven colors and dedicated heading and body fonts, enforced across every generated post, carousel, and template, so the bakery's posts look like the bakery and the law firm's look like the law firm.
- Seven brand colors per client, applied automatically
- Heading and body fonts per client, on every template
- Learned from each client's website during onboarding
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
White label social media dashboard
A branded dashboard for your team, your clients, and their results.
The dashboard is where white label software holds up or falls apart, because it's the surface people use every day. The workspace your team manages clients in, and the analytics those clients review, live inside the same branded platform: cross-platform performance, campaign results, and post-level numbers on screens carrying your name. See the full agency reporting toolkit.
- Cross-platform analytics inside your branded workspace
- Campaign and post-level results per client brand
- The numbers that renew retainers, on your surface
Last sent: Mar 7 · Next scheduled: Apr 1
Approvals and roles
Sign-off workflows and team roles inside your platform.
Approval workflows run per brand with global and per-client controls, and role-based access decides who can create, review, and publish. Your creative director keeps the last word, your account leads keep their lanes, and it all happens inside the software wearing your name.
- Per-brand approval workflows with notifications
- Role-based access for owners, admins, editors, viewers
- Nothing publishes without the sign-off you configure
- ApproveRiverside Bakery · Friday postAwaiting: Creative Director
- ApproveHilltop Law · CarouselAwaiting: Account Lead
- ApproveSummit HVAC · ReelAwaiting: Creative Director
Built for reselling
Flat per-brand pricing that scales with clients, not headcount.
One Supernova subscription covers the white label platform and your first brand; every client you sign adds one flat per-brand rate. You set the retainers, the margin is yours, and the AI does the production. Current plan pricing is below, and the social media reseller program page covers the full model. To see what the math does to your roster, run your numbers through the AI Agency Capacity Calculator.
White label is a Supernova feature.
One plan covers the whitelabeled platform and your first brand with all social accounts. Add a brand for each client you manage at a flat per-brand rate.
- Whitelabeled platform: your name, logos, favicon, and colors
- AI content production for every client brand
- Workflow Engine approvals and role-based access
- Launch Concierge and advanced features included
Billed annually. Monthly billing available. Additional client brands at a flat per-brand rate.
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Everything the white label social media solution covers.
- Your identity on the software
- Platform name, light and dark logos, favicon, primary and button text colors, and your support contact details, applied across the interface, the sign-in page, and invitations.
- Each client's identity on their content
- Seven brand colors and dedicated heading and body fonts per client, enforced across generated posts, carousels, and templates.
- Production and approvals built in
- AI creation, scheduling, publishing, role-based access, and approval workflows per brand, so sign-off stays with your team.
- Custom domains: in development
- Mapping the white label platform to your own domain is in development. We publish what's live rather than promising ahead; today's coverage is everything listed here.
What does your agency need most?
Dive deeper into the capabilities that matter for your agency workflow.
Reseller Program
Resell the platform under your brand at flat per-brand pricing
Client Approvals
Approval workflows that keep your creative directors in control
Multi-Client Dashboard
Every client brand in one workspace, with role-based access
Reporting & Analytics
Client results inside your branded reporting dashboard
Results from businesses like yours.
Your social media could look like this too.
"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."
Abhisek Sharma Owner at SCP Technologies
"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."
Sarah Chen Owner at BerksConnect
"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."
Mike Patel Director at Resultris Agency
"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."
Emma Lopez Manager at Toperty
"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."
Jordan Kim Director at Doors4Jobs
Ready to see it work for you?
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White Label Social Media FAQs
Common questions about Apaya's white label social media management platform.
What is Apaya?
What is white label social media management?
What exactly can I rebrand in Apaya?
Can I use my own domain?
Where do clients see my brand instead of Apaya's?
How much does white label social media software cost?
How is Apaya different from other white label social media tools?
Do my clients know AI is creating the content?
Can I start with just a few clients?
Put your brand on the platform.
Set up white label social media management in minutes, bring on the clients whose social media you run, and let the AI create their content inside software that carries your agency's name on every screen.
Start Your Free 3-Day TrialTry it for 3 days • $0 today • Cancel anytime