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The AI Agency Capacity Calculator.

How many more clients could your current team handle if producing each client's social media content took less time? Enter your numbers and see. Free, no email required.

Your agency today.

Count active retainers your team produces social content for each month.
Research, writing, graphics, revisions, brand checks, approval routing, and scheduling. Not strategy or account calls.
Writers, designers, and anyone whose hours go into making client content. Count part-timers as fractions if you want precision.
Hours available for production after meetings, admin, and everything else. Most full-timers land between 90 and 120.
Your average social media retainer per client. Used only to estimate the revenue attached to additional accounts. Set to 0 to skip.
$

20

clients you have

25

clients your team can handle

+30

more clients with the same team

If social media content production gets

Today

50% faster

Production hours per client

your number, cut by the scenario

12

6

Hours your roster needs

clients × hours per client

240

120

Team hours available

people × hours per person

300

300

Client capacity

team hours ÷ hours per client

25

50

Clients you could add

capacity minus the 20 you have

+30

Revenue those clients bring

added clients × your $1,000 retainer

+$30,000/mo

Apaya creates each client's posts and graphics. Your team approves. You take on more clients without hiring.

Try it for 3 days • $0 today • Cancel anytime

About the capacity calculator.

What does the AI agency capacity calculator measure?

It measures your agency's social media content production capacity: how many production hours your roster consumes, how many your team has, and how many client accounts fit in that capacity as production time per client changes.

How does social media content production get that much faster?

Because Apaya does the production. It builds each client's brand profile from their website, reads the photos and videos your team drops in, including video transcripts, and turns a pasted campaign brief into a week of client-ready posts in minutes. The hours that used to go into writing, designing, and formatting become review time. Where you land in the scenarios depends on how much of the workflow you hand over.

What counts as production hours per client?

Everything that happens before a post is scheduled: research, topic selection, writing, graphics, revisions, brand checks, approval routing, and loading approved content into the scheduler. Account calls and strategy time are not production hours.

Why does the calculator focus on capacity instead of cost?

Agency margins are capacity math. The same team carrying more accounts, or the same accounts with fewer production hours, is what changes the economics. Cost follows from capacity.

Does the calculator show Apaya's pricing?

No. It models your team's capacity. Apaya's agency plan uses flat per-brand pricing, and current rates are on the pricing page.

See how much of this workflow Apaya can perform for one of your clients.

Connect a client's website, review the brand framework it builds, and look at the posts it produces. Your team approves everything before it publishes.

Try it for 3 days • $0 today • Cancel anytime