Apaya vs Loomly: AI Automation Compared

Loomly built its reputation on collaborative content calendars. Apaya built its platform on AI automation. Out Apaya vs Loomly comparison covers how team-focused planning stacks up against autonomous content creation.

Quick Verdict: Loomly excels at team collaboration with approval workflows, post ideas, and calendar organization. Apaya eliminates content creation entirely through AI. Choose Loomly if your team creates content and needs coordination. Choose Apaya if you want content created without the team overhead.

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Comparison at a Glance

Feature Loomly Apaya
Content Creation ⚠️ Post ideas & inspiration ✅ Full AI generation
Graphic Design ⚠️ Basic editor + Unsplash ✅ Branded templates
Collaborative Calendar ✅ Excellent ✅ Yes
Approval Workflows ✅ Strong ✅ Yes
Post Ideas/Inspiration ✅ RSS, events, holidays ✅ AI-generated
Brand Voice Learning ❌ No ✅ Automatic
Analytics ✅ Good ✅ AI-enhanced
Team Collaboration ✅ Core strength ✅ Yes
Interaction Management ✅ Yes ⚠️ Basic
Time Investment 5-15 hours/week 30 minutes/week

Pricing Comparison

Loomly Pricing

Plan Monthly Cost Users Calendars Social Accounts
Base $42/mo 2 10 10
Standard $85/mo 6 20 20
Advanced $175/mo 14 35 35
Premium $369/mo 30 50 50

Note: Pricing is for the plan, not per user within limits.

Additional costs: Content creation time (still manual), design tools for advanced graphics, stock photo subscriptions.

Apaya Pricing

Plan Monthly Cost Brands Social Accounts What’s Included
Starter $39/mo 1 2 Full AI automation
Growth $79/mo 1 4 Full AI automation
Agency $415/mo 10 All Multi-brand management
Enterprise $832/mo 25 All Priority support

All-inclusive: AI content creation, branded graphics, scheduling, and analytics.

Value Comparison

Scenario Loomly Apaya Key Difference
Small team (2 users) $42/mo + time $79/mo Apaya creates content
Agency (6 users) $85/mo + time $415/mo Apaya scales without headcount
Solo user $42/mo + time $39-79/mo Apaya doesn’t need a team

Loomly’s lower price assumes you have people creating content. Apaya’s price includes the content creation.

Feature Breakdown

Content Creation

Loomly: Provides post ideas, inspiration from RSS feeds, trending topics, and holiday calendars. Helps spark creativity but you still write every caption and create every graphic yourself.

Apaya: AI generates complete posts—captions, hashtags, and branded graphics—automatically. Creates 30-100+ original posts monthly based on your website and brand voice.

Winner: Apaya. Loomly inspires; Apaya creates.

Team Collaboration

Loomly: This is Loomly’s strength. Multi-level approval workflows, comments on posts, version history, role-based permissions. Built for teams that review and refine content together.

Apaya: Streamlined approval workflows with bulk actions. Designed for efficiency—approve, edit, or regenerate quickly. Less emphasis on collaborative refinement.

Winner: Loomly for collaborative teams, Apaya for lean operations.

Calendar & Scheduling

Loomly: Beautiful calendar interface with drag-and-drop, list view, and post status tracking. See content moving through your workflow at a glance.

Apaya: AI-optimized scheduling that determines best posting times for your specific audience. Calendar view for overview, but less focus on manual arrangement.

Winner: Loomly for visual planning, Apaya for automated optimization.

Post Ideas & Inspiration

Loomly: Unique feature—suggests post ideas based on holidays, events, RSS feeds, and trending topics. Helps overcome blank page syndrome.

Apaya: No separate “ideas” feature because AI generates complete posts. Inspiration isn’t needed when creation is automated.

Winner: Loomly for brainstorming, Apaya for bypassing brainstorming entirely.

Analytics

Loomly: Solid analytics with post performance, audience insights, and UTM tracking. Helps understand what’s working.

Apaya: Similar metrics plus AI-powered insights that automatically inform future content generation. Analytics drive the AI, not just your decisions.

Winner: Tie for data, Apaya for automated action.

Interaction Management

Loomly: Built-in comment and message management across platforms. Respond to engagement without leaving Loomly.

Apaya: Basic engagement features focused on content automation rather than community management.

Winner: Loomly for community management.

Pros and Cons

Loomly Pros

  • ✅ Excellent team collaboration features
  • ✅ Beautiful calendar interface
  • ✅ Post ideas and inspiration tools
  • ✅ Strong approval workflows
  • ✅ Interaction management built-in
  • ✅ Good value for team pricing

Loomly Cons

  • ❌ No AI content creation—you still do the work
  • ❌ Basic design tools (Canva or similar still needed)
  • ❌ Time investment remains significant
  • ❌ Post ideas help but don’t write for you
  • ❌ Requires team to feed the calendar

Apaya Pros

  • ✅ AI creates all content automatically
  • ✅ Branded graphics included
  • ✅ Minimal time investment
  • ✅ No team required for content
  • ✅ Continuous AI learning and improvement
  • ✅ Simple onboarding

Apaya Cons

  • ❌ Less collaborative refinement features
  • ❌ Basic interaction management
  • ❌ Higher starting price for single user
  • ❌ Less visual calendar emphasis
  • ❌ Newer platform

Who Should Choose Loomly

Loomly is ideal for:

  • Marketing teams with dedicated content creators who need coordination
  • Agencies with multiple stakeholders reviewing content
  • Brands where collaborative refinement improves output
  • Teams who enjoy the content creation process and want organization
  • Organizations with approval requirements and compliance needs

You’ll love Loomly if: You have a team creating content and need a collaborative hub to coordinate, review, and refine posts before they go live.

Who Should Choose Apaya

Apaya is ideal for:

  • Solo operators without a team to collaborate with
  • Small businesses that can’t justify content creator hires
  • Teams where content creation is the bottleneck, not coordination
  • Anyone currently struggling to produce enough content
  • Founders who want social media handled, not managed

You’ll love Apaya if: You don’t have (or don’t want) a team creating social media content. You want content produced, not coordinated.

The Collaboration Question

The fundamental difference:

Loomly’s Model

  1. Someone creates content
  2. Team reviews and comments
  3. Approvals flow through workflow
  4. Content publishes

Assumption: You have people creating content to coordinate.

Apaya’s Model

  1. AI creates content
  2. You review and approve (or edit)
  3. Content publishes

Assumption: Content creation is the problem, not coordination.

If your challenge is “we have content creators but need better workflow,” Loomly wins.
If your challenge is “we don’t have time/people to create content,” Apaya wins.

Migration: Switching from Loomly to Apaya

If you’re considering the switch:

  1. Evaluate your actual workflow. Are you using Loomly’s collaboration features, or is one person doing everything anyway?
  2. Connect your website to Apaya (5 minutes)
  3. Connect your social accounts (2 minutes each)
  4. Review AI-generated content against your current Loomly output
  5. Run parallel if needed—both can post to the same accounts temporarily

Your Loomly calendar and history stay in Loomly. Apaya starts fresh with your brand.

Frequently Asked Questions

Does Loomly have AI features?

Loomly offers post ideas and inspiration, but not full AI content generation. You still write captions and create graphics yourself.

Can Apaya handle team approvals like Loomly?

Yes, Apaya has approval workflows. They’re streamlined for efficiency rather than collaborative refinement. If extensive back-and-forth commenting is your workflow, Loomly has more depth.

What about Loomly’s post ideas feature?

Loomly’s post ideas help overcome blank page syndrome by suggesting topics. Apaya skips this step entirely—AI generates complete posts, not just ideas.

Is Loomly cheaper?

At face value, often yes. But Loomly’s price doesn’t include the time cost of content creation. When you factor in the hours of work (or cost of content staff), Apaya often costs less.

Can I use both together?

Technically yes, but there’s little reason to. If AI creates your content, you don’t need Loomly’s workflow features. Pick the model that matches your situation.

Making Your Decision

Loomly is the right choice for teams with content creators who need collaborative tools to coordinate, review, and refine social media posts.

Apaya is the right choice for businesses that want content created for them—where the challenge is production, not coordination.

Your Situation Choose
Team creates content, needs coordination Loomly
Multiple stakeholders review posts Loomly
Need post ideas and inspiration Loomly
Want content created automatically Apaya
Don’t have content creators Apaya
Time is the main constraint Apaya

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