AI social media software for PR firms.
Apaya handles your PR firm's own social media while your team handles client work. It turns your services, expertise, and public campaign examples into captions and branded graphics, then schedules and publishes automatically. Keep your firm's profiles current without adding another account's routine production work to the week.
The best social media management software for PR Firms.
Apaya's AI creates, schedules, publishes, and reports on social media posts for PR Firms that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for PR firms.
Media placement wins, crisis communications insights, industry trends — Apaya creates posts that showcase your firm's expertise and attract new business automatically.
Clarity Communications Our client launched their rebrand last Tuesday. By Friday, they had coverage in AdAge, PRWeek, and 14 industry outlets. Here's the 3-phase media strategy we used to turn a brand refresh into a national conversation.
A crisis doesn't start when the story breaks. It starts when the internal email leaks, the employee posts on Reddit, or the customer complaint goes viral. The brands that survive have a response framework built before they need one. Here's what every communications plan should include before day one.
Earned media isn't dead — it's just harder to get. We tracked 200+ pitches this quarter and found that journalists respond 3x more to data-driven story angles than product announcements. If your pitch leads with features instead of insights, it's going straight to the trash folder.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for PR firms.
Point it at your website. It learns your firm, your client verticals, and how you communicate your expertise. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your client verticals, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your firm—media placement highlights, industry insights, crisis communications expertise, campaign case studies. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling between client launches to post for your own firm. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you manage client campaigns.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your prospective clients and industry contacts are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so your firm shows up wherever decision-makers are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what's working. Do more of it.
Stop guessing which content attracts new business. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts drive RFP inquiries—then creates more like them automatically.
Every platform's numbers in one place.
Prospective clients judge your firm by its own social presence. Make it count.
A CMO looking for a PR agency checks your LinkedIn and sees your last post was two months ago. They wonder: if you can't manage your own brand, how will you manage theirs? Apaya keeps your profiles active with daily posts—media wins, industry insights, thought leadership—so when someone evaluates your firm, you look like the experts you are.
Showcase media placements and client wins without lifting a finger.
Every earned media hit, every successful campaign launch, every industry award deserves visibility. Apaya turns your wins into polished social content—highlighting coverage, celebrating results, and demonstrating your track record. Your best work gets the audience it deserves, automatically.
Compete with global PR agencies that have entire marketing departments.
The large agencies post polished thought leadership every day because they have in-house marketing teams. You don't—but Apaya closes that gap. Consistent, professional posts that demonstrate your expertise and industry knowledge. Same output as a marketing hire, for a fraction of the cost.
Track which posts attract RFP inquiries.
Apaya tracks what happens after someone sees your post—website visits, capabilities deck downloads, new business inquiries. You see which content drives RFPs and which doesn't. No guessing, no vanity metrics. Just data tied to real pipeline.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
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Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime