Spark
For solo entrepreneurs and small businesses.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for PR Firms
AI social media manager for PR firms.
Apaya learns your PR firm, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on client campaigns.
Start Your Free Trial No credit card required. 3-day free trial.
You manage everyone's reputation but your own.
You spend all day crafting messaging for clients—media pitches, press releases, crisis statements. But your own firm's social media? It hasn't been updated in weeks. The irony isn't lost on prospective clients who check your profiles before sending an RFP.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don't touch it.
AI-generated social media for PR firms.
Media placement wins, crisis communications insights, industry trends — Apaya creates posts that showcase your firm's expertise and attract new business automatically.
C
Clarity Communications
2 hours ago
68 likes
Clarity Communications Our client launched their rebrand last Tuesday. By Friday, they had coverage in AdAge, PRWeek, and 14 industry outlets. Here's the 3-phase media strategy we used to turn a brand refresh into a national conversation.
C
Clarity Communications
15 minutes ago
A crisis doesn't start when the story breaks. It starts when the internal email leaks, the employee posts on Reddit, or the customer complaint goes viral. The brands that survive have a response framework built before they need one. Here's what every communications plan should include before day one.
42 comments
C
Clarity Communications
12 minutes ago
Earned media isn't dead — it's just harder to get. We tracked 200+ pitches this quarter and found that journalists respond 3x more to data-driven story angles than product announcements. If your pitch leads with features instead of insights, it's going straight to the trash folder.
67 comments
Why automate your social media?
Here's what changes when your social media runs itself.
1
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
2
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
3
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $39/month.
Start Your Free TrialSee what your first posts look like for free.
No credit card required.
How Apaya works for PR firms.
Point it at your website. It learns your firm, your client verticals, and how you communicate your expertise. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your client verticals, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Your Brand Profile
Extracted from your website.
A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your firm—media placement highlights, industry insights, crisis communications expertise, campaign case studies. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
Content Ready for Review
30 posts generated for this month.
Instagram
LinkedIn
Facebook
Showing 3 of 30 posts
Approve & Schedule
Scheduling
Your content calendar, handled.
No more scrambling between client launches to post for your own firm. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you manage client campaigns.
Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your prospective clients and industry contacts are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so your firm shows up wherever decision-makers are looking, without you managing four separate strategies.
Publishing to 4 platforms
Each post is formatted for the platform.
Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published
Analytics
See what's working. Do more of it.
Stop guessing which content attracts new business. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts drive RFP inquiries—then creates more like them automatically.
Performance Dashboard
AI learns from the data and improves.
Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312 Facebook
+248 Instagram
+189 Prospective clients judge your firm by its own social presence. Make it count.
A CMO looking for a PR agency checks your LinkedIn and sees your last post was two months ago. They wonder: if you can't manage your own brand, how will you manage theirs? Apaya keeps your profiles active with daily posts—media wins, industry insights, thought leadership—so when someone evaluates your firm, you look like the experts you are.
Showcase media placements and client wins without lifting a finger.
Every earned media hit, every successful campaign launch, every industry award deserves visibility. Apaya turns your wins into polished social content—highlighting coverage, celebrating results, and demonstrating your track record. Your best work gets the audience it deserves, automatically.
Compete with global PR agencies that have entire marketing departments.
The large agencies post polished thought leadership every day because they have in-house marketing teams. You don't—but Apaya closes that gap. Consistent, professional posts that demonstrate your expertise and industry knowledge. Same output as a marketing hire, for a fraction of the cost.
Track which posts actually attract RFP inquiries.
Apaya tracks what happens after someone sees your post—website visits, capabilities deck downloads, new business inquiries. You see which content drives RFPs and which doesn't. No guessing, no vanity metrics. Just data tied to real pipeline.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
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Facebook
The AI Facebook marketing platform that creates, schedules & publishes automatically.
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Instagram
AI Instagram post generator that creates stunning visuals automatically.
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LinkedIn
AI LinkedIn post generator that builds thought leadership automatically.
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X Twitter
AI X/Twitter post generator that tweets while you sleep.
Pricing plans.
Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.
Blaze
For growing businesses with up to 4 social accounts.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
👏
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialNo credit card required • Cancel anytime