AI social media manager for IT & MSP companies.
Apaya learns your IT company, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on tickets, deployments, and clients.
You know you should be posting to social media more.
You just don't have time. Between support tickets, server migrations, and client emergencies, social media falls to the bottom of the list. When you do sit down to post, another critical alert comes in—or you realize you have no idea what to say.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don't touch it.
AI-generated social media for IT & MSP companies.
Cybersecurity alerts, tech tips, client migration wins — Apaya creates posts that keep your IT expertise visible and attract businesses that need managed services.
Nexus IT Solutions New phishing scam targeting small businesses this week: fake Microsoft 365 password reset emails. Here are 3 things to look for before you click that link. Share this with your team.
Just completed a full cloud migration for a 45-person law firm—moved them from aging on-prem servers to Azure with zero downtime. Their team didn't miss a single billable hour during the transition. That's what a planned migration looks like.
Quick tip: if your business is still running Windows 10, extended support ends in October. That means no more security patches. We're helping our clients plan upgrades now so there's no scramble later. Give us a call if you need a timeline.
Why automate your social media?
Here's what changes when your social media runs itself.
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $59/month.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
How Apaya works for IT & MSP companies.
Point it at your website. It learns your company, your services, and your tech stack. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your team—cybersecurity tips, tech insights, client success stories, cloud migration guides. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you handle client infrastructure.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your prospects are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so your IT company shows up wherever businesses are looking, without you managing four separate strategies.
Each post is formatted for the platform.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts are generating managed services leads—then creates more like them automatically.
AI learns from the data and improves.
Businesses research IT providers online before they sign a contract. Give them something to see.
A business owner searches 'managed IT services near me,' finds your profile, and sees your last post was three months ago. They move on to the MSP that posts cybersecurity tips every week. Apaya keeps your profiles active with daily posts—tech insights, security alerts, client wins—so when someone checks you out, your company looks active and credible.
Establish thought leadership in cybersecurity and cloud without writing a single word.
You didn't start an IT company to become a content creator. Apaya handles the entire process: writes captions that demonstrate your technical expertise, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Compete with larger MSPs that have dedicated marketing teams.
The big managed service providers post polished content every day because they have marketing departments. You don't—but Apaya closes that gap. Consistent, professional posts that demonstrate your expertise in cybersecurity, cloud, and IT support. Same output as a marketing hire, for a fraction of the cost.
Track which content generates managed services leads.
Apaya tracks what happens after someone sees your post—website visits, contact page clicks, new service inquiries. You see which content drives managed services contracts and which doesn't. No guessing, no vanity metrics. Just data tied to real results.
Get started with Apaya.
Plans from $59/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Review and approve, or run hands-off
Self-serve plans
From $59/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Want it done for you?
Managed plans from $499/mo — our team runs your social media for you.
Learn about managed plans →Frequently Asked Questions
What kind of content does the AI create for IT & MSP companies?
How does it handle technical topics without sounding too jargony?
Can it create content about cybersecurity threats and alerts?
Will the content reflect my specific services and tech stack?
How quickly do MSPs see new leads from social media?
Is social media really effective for B2B IT services?
How does this compare to hiring a marketing agency for MSPs?
Can it post about compliance topics like HIPAA and SOC 2?
Can I manage multiple MSP locations or service brands?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime