AI social media software for IT and MSP companies.
Apaya turns your IT services and technical explanations into social media posts, then schedules and publishes them automatically. It handles captions and branded graphics about support, security, and everyday technology questions. Keep your MSP's profiles active while your team handles tickets and client projects.
The best social media management software for IT & MSP Companies.
Apaya's AI creates, schedules, publishes, and reports on social media posts for IT & MSP Companies that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for IT & MSP companies.
Cybersecurity alerts, tech tips, client migration wins — Apaya creates posts that keep your IT expertise visible and attract businesses that need managed services.
Nexus IT Solutions New phishing scam targeting small businesses this week: fake Microsoft 365 password reset emails. Here are 3 things to look for before you click that link. Share this with your team.
Just completed a full cloud migration for a 45-person law firm—moved them from aging on-prem servers to Azure with zero downtime. Their team didn't miss a single billable hour during the transition. That's what a planned migration looks like.
Quick tip: if your business is still running Windows 10, extended support ends in October. That means no more security patches. We're helping our clients plan upgrades now so there's no scramble later. Give us a call if you need a timeline.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for IT & MSP companies.
Point it at your website. It learns your company, your services, and your tech stack. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your team—cybersecurity tips, tech insights, client success stories, cloud migration guides. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you handle client infrastructure.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your prospects are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so your IT company shows up wherever businesses are looking, without you managing four separate strategies.
One post, sent to every account.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts are generating managed services leads—then creates more like them automatically.
Every platform's numbers in one place.
Businesses research IT providers online before they sign a contract. Give them something to see.
A business owner searches 'managed IT services near me,' finds your profile, and sees your last post was three months ago. They move on to the MSP that posts cybersecurity tips every week. Apaya keeps your profiles active with daily posts—tech insights, security alerts, client wins—so when someone checks you out, your company looks active and credible.
Establish thought leadership in cybersecurity and cloud without writing a single word.
You didn't start an IT company to become a content creator. Apaya handles the entire process: writes captions that demonstrate your technical expertise, designs graphics that match your brand, and publishes on schedule across all four platforms. You review and approve if you want—or let it run hands-free.
Compete with larger MSPs that have dedicated marketing teams.
The big managed service providers post polished content every day because they have marketing departments. You don't—but Apaya closes that gap. Consistent, professional posts that demonstrate your expertise in cybersecurity, cloud, and IT support. Same output as a marketing hire, for a fraction of the cost.
Track which content generates managed services leads.
Apaya tracks what happens after someone sees your post—website visits, contact page clicks, new service inquiries. You see which content drives managed services contracts and which doesn't. No guessing, no vanity metrics. Just data tied to real results.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →Frequently Asked Questions
What kind of content does the AI create for IT & MSP companies?
How does it handle technical topics without sounding too jargony?
Can it create content about cybersecurity threats and alerts?
Will the content reflect my specific services and tech stack?
How quickly do MSPs see new leads from social media?
Is social media effective for B2B IT services?
How does this compare to hiring a marketing agency for MSPs?
Can it post about compliance topics like HIPAA and SOC 2?
Can I manage multiple MSP locations or service brands?
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime