Software that does the job
AI social media manager that runs your accounts for you.
Apaya learns your brand from your website, then does the work a social media manager does: planning posts, writing captions, designing graphics, scheduling, publishing, and reporting. You approve. It executes.
A scheduling tool still leaves you doing the work.
Writing captions, designing graphics, picking posting times, logging into five platforms. A scheduler waits for content. An AI social media manager produces it, schedules it, and publishes it, so the work happens whether or not you had time this week.
- Wrote 6 captions in your brand voice
- Designed 6 branded graphics
- Scheduled the week at best times
- Published to 4 platforms
Set up your AI social media manager in about 15 minutes.
No prompt writing, no brand questionnaires, nothing to host. If you can paste a URL, you can set this up.
Paste your website URL.
Apaya reads your site and builds your brand profile in roughly two minutes: voice, tone, audience, offers, logo, and colors. Review it, refine it, or add details manually.
Connect your social accounts.
Link Instagram, Facebook, LinkedIn, X, and TikTok so Apaya can schedule and publish directly to your profiles. No developer apps, no API keys, no server on your side.
Review your first posts the same day.
Apaya generates your first campaign of posts for review. Approve them, edit them, or regenerate anything. Then decide how much to let it run on its own.
It learns your brand first
Every post it creates is built on your brand.
Apaya builds a brand framework from your website: your voice, your audience, your selling points, your logo, and your colors. That profile shapes everything it produces, so the output sounds like your business instead of generic AI. You can edit any of it.
- Captures your voice, tone, and audience automatically
- Applies your logo, colors, and look to every graphic
- No website? Build your brand profile yourself
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
AI social media content creation
It writes, designs, and formats complete posts.
Most AI tools hand you a caption and call it a day. Apaya builds the whole post: the copy, an on-brand graphic, and the hashtags, formatted for each platform. It creates up to a week of posts per campaign, two per day, each drafted in about 15 seconds.
- Caption, graphic, and hashtags created together
- Batches of posts planned across days and platforms
- Edit, regenerate, or skip anything before it goes out
30 posts generated for this month.
AI social media scheduling and publishing
It picks the times, then publishes on its own.
Apaya chooses posting windows based on audience activity, with timezone-aware scheduling and day-of-week rules you control. Approved posts go live on Instagram, Facebook, LinkedIn, X, and TikTok, formatted for each platform's specs, and analytics feed what it creates next.
- Best-time scheduling from your audience's behavior
- Publishes directly to five platforms from one place
- Performance data improves the next batch
Autonomy you control
It keeps going. You decide how much freedom it gets.
Evergreen campaigns generate fresh content continuously and keep your schedule filled 14 days ahead. When a campaign ends, Apaya studies what performed and drafts the next one automatically. And autonomous never means unsupervised: every permission stays in your hands. Explore the campaign planner
What runs on its own
- Evergreen campaignsFresh posts generated continuously, scheduled 14 days ahead.
- Performance-fed planningAnalytics collected every two hours shape the next campaign.
- No-gap publishingWhen one campaign ends, the next is already drafted.
What stays in your hands
- Approval by defaultEvery post starts as a draft that waits for your sign-off. Automatic publishing is opt-in, per campaign.
- Edit anythingChange captions, swap images, regenerate with feedback. Apaya learns from your edits.
- Team roles and audit trailOwner, Admin, Editor, and Viewer roles, with every action logged.
What an AI social media manager will not do.
Plenty of AI tools oversell what "manager" means. Here is where Apaya stops and you take over.
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It will not reply to comments or DMs for you.
The Social Scanner monitors conversations and recommends replies when someone mentions a problem you solve, but a human decides what to send. Your customers deserve a real person in the replies.
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It will not run paid ad campaigns.
Apaya handles organic content production, scheduling, publishing, and analytics. Ad buying stays in your hands or with whoever manages your ad spend.
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It will not make you host, prompt, or maintain anything.
Agent frameworks you assemble yourself leave you running a server, registering developer apps with each platform, and debugging the automation when it stops. Apaya runs the software. You run your business.
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It will not publish anything you have not allowed.
Automatic publishing is opt-in, per campaign. Until you turn it on, Apaya drafts and waits. Turn it off again and it goes right back to waiting.
Create, schedule, publish, and report. One AI social media manager, one place.
- The content gets made
- Captions, branded graphics, and hashtags produced in batches, in your voice, without prompts or templates to fill in.
- No assembly required
- No frameworks to wire together, no server in your basement, no API credentials to babysit. The whole loop runs as one managed product.
- You stay in charge
- Drafts wait for approval by default. Give it more autonomy when it earns it, and take it back anytime.
- It gets better every week
- Engagement data feeds back into what Apaya creates next, so the content sharpens the longer it runs.
Results from businesses like yours.
Your social media could look like this too.
"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram."
Abhisek Sharma Owner at SCP Technologies
"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically."
Sarah Chen Owner at BerksConnect
"Now the AI drafts everything and my team just refines."
Mike Patel Director at Resultris Agency
"The posts are consistent and sound like us."
Emma Lopez Manager at Toperty
"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms."
Jordan Kim Director at Doors4Jobs
Ready to see it work for you?
Start Your 3-Day Free TrialTry it for 3 days • $0 today • Cancel anytime
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →AI Social Media Manager FAQs
Common questions about Apaya as an AI social media manager.
What is an AI social media manager?
How much does an AI social media manager cost compared to hiring one?
Does the AI social media manager publish without my approval?
How is an AI social media manager different from a scheduling tool?
Is this the same thing as an AI agent for social media?
What will the AI social media manager not do?
Which social media platforms does it manage?
Can it keep running without me?
Put an AI social media manager on your accounts.
Fifteen minutes of setup. Then Apaya creates, schedules, and publishes while you run your business.
Start Your Free 3-Day TrialTry it for 3 days • $0 today • Cancel anytime