AI social media agent that creates, schedules, and publishes for you.
Apaya learns your brand from your website, then runs your social media on its own: writing posts, designing graphics, scheduling, and publishing. You approve. It executes.
Running social media yourself takes hours every week.
Writing captions, designing graphics, picking posting times, logging into five platforms. A scheduling tool does not fix that, because the content still has to come from you. An agent fixes it by doing the work itself.
What the AI social media agent does autonomously.
Once it learns your brand, the agent handles the full production and publishing loop on its own.
- Learns your brand from your website
- Paste your URL and the agent builds a brand framework covering your voice, audience, selling points, calls to action, logo, and colors. No questionnaires.
- Creates complete posts in batches
- Up to 56 original posts per campaign, each with a headline, caption, hashtags, and a branded graphic, generated in about 15 seconds.
- Schedules at the right times
- The agent picks posting windows based on audience activity, with timezone-aware scheduling and day-of-week rules you control.
- Publishes across every platform
- Approved posts go live on Instagram, Facebook, LinkedIn, X, and TikTok, formatted for each platform's image specs and character limits.
- Keeps the queue full
- Evergreen campaigns generate fresh content continuously and fill your schedule 14 days ahead. When a campaign ends, the agent drafts the next one from performance data.
- Learns from results
- Analytics are collected every two hours across posts, campaigns, and platforms. Engagement patterns feed back into what the agent creates next.
Set up the AI agent in about 15 minutes.
No prompt writing, no brand questionnaires, no onboarding calls. If you can paste a URL, you can set this up.
Paste your website URL.
The agent reads your site and builds your brand profile in roughly two minutes: voice, tone, audience, offers, logo, and colors. Review it, refine it, or add details manually.
Connect your social accounts.
Link Instagram, Facebook, LinkedIn, X, and TikTok so the agent can schedule and publish directly to your profiles.
Review your first posts the same day.
The agent generates your first campaign of posts for review. Approve them, edit them, or regenerate anything. Then decide how much to let it run on its own.
Approval controls that keep you in charge.
Autonomous does not mean unsupervised. You decide exactly how much freedom the agent gets, and you can change your mind at any time.
- Nothing publishes without approval by default
- Every post the agent creates starts as a draft. It waits for your sign-off before anything goes live.
- Edit, regenerate, or skip any post
- Change captions, swap images, adjust hashtags, or give feedback and regenerate. The agent learns from your edits.
- Approve individually or in bulk
- Review posts one at a time or approve a full batch at once, with safety checks that catch scheduling problems before they happen.
- Turn on autopilot when you trust it
- Once the output is consistently right, switch on automatic publishing and let campaigns run. Most teams start hands-on and loosen the reins over time.
- Team roles and permissions
- Owner, Admin, Editor, and Viewer roles control who can create, review, and publish, so approval stays with the right people.
- A full audit trail
- Every action is logged, including content creation, approvals, publishing events, and settings changes, so you always know what the agent did and when.
What the AI agent will not do.
Plenty of AI tools oversell what "agent" means. Here is where Apaya's agent stops and you take over.
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It will not reply to comments or DMs for you.
The Social Scanner monitors conversations and recommends replies when someone mentions a problem you solve, but a human decides what to send. Your customers deserve a real person in the replies.
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It will not run paid ad campaigns.
Apaya handles organic content production, scheduling, publishing, and analytics. Ad buying stays in your hands or with whoever manages your ad spend.
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It will not promise viral posts or follower counts.
No tool can guarantee virality, and the ones that claim to are selling you something. What the agent delivers is consistency: on-brand posts going out on schedule, every week, without you doing the work.
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It will not publish anything you have not allowed.
Automatic publishing is opt-in, per campaign. Until you turn it on, the agent drafts and waits. Turn it off again and it goes right back to waiting.
Results from businesses like yours.
Your social media could look like this too.
"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."
Abhisek Sharma Owner at SCP Technologies
"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."
Sarah Chen Owner at BerksConnect
"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."
Mike Patel Director at Resultris Agency
"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."
Emma Lopez Manager at Toperty
"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."
Jordan Kim Director at Doors4Jobs
Ready to see it work for you?
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Get started with Apaya.
Plans from $39/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Review and approve, or run hands-off
Self-serve plans
From $39/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Want it done for you?
Managed+ at $1,299/mo — our team runs your social media for you, with a dedicated strategist.
Learn about Managed+ →AI Social Media Agent FAQs
Common questions about Apaya's AI social media agent.
What is an AI social media agent?
Which AI agents are easiest to set up for social media management?
Does the AI agent publish without my approval?
How is an AI agent different from a scheduling tool?
What will the AI agent not do?
Which social media platforms does the agent support?
Can the agent keep running without me?
Put an AI agent on your social media.
Fifteen minutes of setup. Then the agent creates, schedules, and publishes while you run your business.
Start Your Free 3-Day TrialTry it for 3 days • $0 today • Cancel anytime