AI social media agent
An AI agent that runs your social media for you.
Apaya learns your brand from your website, then handles the work itself: writing posts, designing graphics, scheduling, and publishing. You approve. It executes.
A scheduling tool still leaves you doing the work.
Writing captions, designing graphics, picking posting times, logging into five platforms. A scheduler waits for content. An agent produces it, schedules it, and publishes it, so the work happens whether or not you had time this week.
- Wrote 6 captions in your brand voice
- Designed 6 branded graphics
- Scheduled the week at best times
- Published to 4 platforms
Set up the AI agent in about 15 minutes.
No prompt writing, no brand questionnaires, nothing to host. If you can paste a URL, you can set this up.
Paste your website URL.
The agent reads your site and builds your brand profile in roughly two minutes: voice, tone, audience, offers, logo, and colors. Review it, refine it, or add details manually.
Connect your social accounts.
Link Instagram, Facebook, LinkedIn, X, and TikTok so the agent can schedule and publish directly to your profiles. No developer apps, no API keys, no server on your side.
Review your first posts the same day.
The agent generates your first campaign of posts for review. Approve them, edit them, or regenerate anything. Then decide how much to let it run on its own.
It learns your brand first
Every post the agent creates is built on your brand.
The agent builds a brand framework from your website: your voice, your audience, your selling points, your logo, and your colors. That profile shapes everything it produces, so the output sounds like your business instead of generic AI. You can edit any of it.
- Captures your voice, tone, and audience automatically
- Applies your logo, colors, and look to every graphic
- No website? Build your brand profile yourself
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Autonomous content creation
The agent writes, designs, and formats complete posts.
Most AI tools hand you a caption and call it a day. Apaya's agent builds the whole post: the copy, an on-brand graphic, and the hashtags, formatted for each platform. It creates up to a week of posts per campaign, two per day, each drafted in about 15 seconds.
- Caption, graphic, and hashtags created together
- Batches of posts planned across days and platforms
- Edit, regenerate, or skip anything before it goes out
30 posts generated for this month.
Scheduling and publishing
It picks the times, then publishes on its own.
The agent chooses posting windows based on audience activity, with timezone-aware scheduling and day-of-week rules you control. Approved posts go live on Instagram, Facebook, LinkedIn, X, and TikTok, formatted for each platform's specs, and analytics feed what it creates next.
- Best-time scheduling from your audience's behavior
- Publishes directly to five platforms from one place
- Performance data improves the next batch
Autonomy you control
The agent keeps going. You decide how much freedom it gets.
Evergreen campaigns generate fresh content continuously and keep your schedule filled 14 days ahead. When a campaign ends, the agent studies what performed and drafts the next one automatically. And autonomous never means unsupervised: every permission stays in your hands. Explore the campaign planner
What runs on its own
- Evergreen campaignsFresh posts generated continuously, scheduled 14 days ahead.
- Performance-fed planningAnalytics collected every two hours shape the next campaign.
- No-gap publishingWhen one campaign ends, the next is already drafted.
What stays in your hands
- Approval by defaultEvery post starts as a draft that waits for your sign-off. Automatic publishing is opt-in, per campaign.
- Edit anythingChange captions, swap images, regenerate with feedback. The agent learns from your edits.
- Team roles and audit trailOwner, Admin, Editor, and Viewer roles, with every agent action logged.
What the AI agent will not do.
Plenty of AI tools oversell what "agent" means. Here is where Apaya's agent stops and you take over.
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It will not reply to comments or DMs for you.
The Social Scanner monitors conversations and recommends replies when someone mentions a problem you solve, but a human decides what to send. Your customers deserve a real person in the replies.
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It will not run paid ad campaigns.
Apaya handles organic content production, scheduling, publishing, and analytics. Ad buying stays in your hands or with whoever manages your ad spend.
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It will not make you host, prompt, or maintain anything.
Agent frameworks you assemble yourself leave you running a server, registering developer apps with each platform, and debugging the automation when it stops. Apaya runs the agent. You run your business.
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It will not publish anything you have not allowed.
Automatic publishing is opt-in, per campaign. Until you turn it on, the agent drafts and waits. Turn it off again and it goes right back to waiting.
Create, schedule, publish, and improve. One agent, one place.
- The content gets made
- Captions, branded graphics, and hashtags produced in batches, in your voice, without prompts or templates to fill in.
- No assembly required
- No frameworks to wire together, no server in your basement, no API credentials to babysit. The whole loop runs as one managed product.
- You stay in charge
- Drafts wait for approval by default. Give the agent more autonomy when it earns it, and take it back anytime.
- It gets better every week
- Engagement data feeds back into what the agent creates next, so the content sharpens the longer it runs.
Results from businesses like yours.
Your social media could look like this too.
"We went from posting once a week — when we remembered — to daily thought leadership on LinkedIn and Instagram. Engagement doubled in weeks, and nobody on our dev team had to touch it."
Abhisek Sharma Owner at SCP Technologies
"I used to spend my Sunday nights writing posts for the week. Now Apaya handles our customer stories and promotions automatically. Inquiries are up 25% and I got my weekends back."
Sarah Chen Owner at BerksConnect
"We manage social for 50+ clients. Before Apaya, that meant 50+ content calendars built by hand. Now the AI drafts everything and my team just refines. We cut production time by 40% and our clients are getting better results."
Mike Patel Director at Resultris Agency
"Our social traffic was flat for a year. We switched to Apaya and within two months, social traffic was up 20% and sales from social channels grew 15%. The posts are consistent and sound like us."
Emma Lopez Manager at Toperty
"I'm a one-person marketing team. Before Apaya, I'd go weeks without posting. Now we publish daily across three platforms. Followers grew 25% in three months and I spend maybe 20 minutes a week reviewing posts."
Jordan Kim Director at Doors4Jobs
Ready to see it work for you?
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Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- You review and approve every post
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
See all plans and compare →AI Social Media Agent FAQs
Common questions about Apaya's AI social media agent.
What is an AI social media agent?
Which AI agents are easiest to set up for social media management?
Do I need my own AI agent framework or a CLI to use this?
Does the AI agent publish without my approval?
How is an AI agent different from a scheduling tool?
What will the AI agent not do?
Which social media platforms does the agent support?
Can the agent keep running without me?
Put an AI agent on your social media.
Fifteen minutes of setup. Then the agent creates, schedules, and publishes while you run your business.
Start Your Free 3-Day TrialTry it for 3 days • $0 today • Cancel anytime