Spark
For solo entrepreneurs and small businesses.
$39/mo
Billed annually ($468/year)
Save $120/year
- 1 Brand
- 2 social accounts
- All features
- Basic support
AI Social Media Manager for Mortgage Brokers
AI social media manager for mortgage brokers.
Apaya learns your mortgage business, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on closing loans.
Start Your Free Trial No credit card required. 3-day free trial.
You know you should be posting to social media more.
You just don't have time. Between chasing rate locks, processing applications, and calling realtors back, social media falls to the bottom of the list. When you do sit down to post, rates have already changed twice and you're behind on a file.
Apaya fixes this. It writes the posts, designs the graphics, and publishes them—every day, on every platform. You don't touch it.
AI-generated social media for mortgage brokers.
Rate updates, homebuyer education, closing celebrations — Apaya creates posts that keep you visible to realtors and borrowers every single day.
K
Keystone Mortgage Group
2 hours ago
68 likes
Keystone Mortgage Group First-time buyer tip: you don't need 20% down. FHA loans start at 3.5%, and some conventional programs go as low as 3%. Here are 4 down payment myths that keep renters from becoming homeowners.
K
Keystone Mortgage Group
15 minutes ago
Just closed a VA loan for a veteran who was told by two big banks he didn't qualify. Took 22 days from application to keys. Sometimes it takes a broker who actually picks up the phone and works the file manually.
42 comments
K
Keystone Mortgage Group
12 minutes ago
Rates dipped below 6.5% this week for the first time since October. If you've been sitting on the sidelines waiting, now might be your window. Call us for a free pre-approval—takes 15 minutes and doesn't affect your credit score.
67 comments
Why automate your social media?
Here's what changes when your social media runs itself.
1
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
2
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
3
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Fix that for $39/month.
Start Your Free TrialSee what your first posts look like for free.
No credit card required.
How Apaya works for mortgage brokers.
Point it at your website. It learns your specialties, your market, and how you talk to borrowers. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Your Brand Profile
Extracted from your website.
A
About Your Brand
Vision
Industry
Tone & Personality
Target Audience
Selling Points
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your desk—rate snapshots, first-time buyer education, market updates, closing celebrations. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
Content Ready for Review
30 posts generated for this month.
Instagram
LinkedIn
Facebook
Showing 3 of 30 posts
Approve & Schedule
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you work the phones and close deals.
Mon
3
Today
4
Wed
5
Thu
6
Fri
7
Sat
8
Sun
9
Done
Done
3 PM
6 PM
8 PM
11 AM
4 PM
3 PM
6 PM
9 PM
9 AM
5 PM
10 AM
2 PM
11 AM
4 PM
Published
Scheduled
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your borrowers and referral partners are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so you show up wherever realtors, buyers, and financial planners are looking, without managing four separate strategies.
Publishing to 4 platforms
Each post is formatted for the platform.
Instagram
Published
Facebook
Published
LinkedIn
Published
X
Published
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts are generating leads—then creates more like them automatically.
Performance Dashboard
AI learns from the data and improves.
Total Posts
194
posts published
Reach +12%
4.2K
accounts reached
Engagement +8%
847
accounts engaged
Clicks +24%
312
profile clicks
Cross-Platform
LinkedIn
+312 Facebook
+248 Instagram
+189 Realtors refer brokers they see online. Make sure they see you.
A real estate agent closes a deal and their buyer asks for a lender recommendation. They think of the broker who shows up in their feed every day with helpful rate updates and market insights—not the one who called six months ago and went silent. Apaya keeps you visible to your referral network with daily posts that demonstrate your expertise.
Educate first-time buyers before they default to the big banks.
First-time homebuyers Google "how to get a mortgage" and end up at Rocket Mortgage because those companies dominate online. Apaya helps you compete by publishing educational content every day—down payment tips, credit score guidance, loan program breakdowns—so buyers find you before they find the big lenders.
Compete with Rocket Mortgage's marketing budget on $39 a month.
The national lenders post polished content every day because they have entire marketing departments. You don't—but Apaya closes that gap. Consistent, professional posts that showcase your local expertise and personal service. Same output as a marketing hire, for a fraction of the cost.
Track which posts drive pre-approval applications.
Apaya tracks what happens after someone sees your post—website visits, application clicks, pre-approval requests. You see which content drives real pipeline and which doesn't. No guessing, no vanity metrics. Just data tied to closed loans.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
-
Facebook
The AI Facebook marketing platform that creates, schedules & publishes automatically.
-
Instagram
AI Instagram post generator that creates stunning visuals automatically.
-
LinkedIn
AI LinkedIn post generator that builds thought leadership automatically.
-
X Twitter
AI X/Twitter post generator that tweets while you sleep.
Pricing plans.
Save 20+ hours per week and $2k to $30k/month. No contracts, cancel anytime. Start with a free trial and see how it goes.
Blaze
For growing businesses with up to 4 social accounts.
$79/mo
Billed annually ($948/year)
Save $240/year
- 1 Brand
- 4 social accounts
- All features
- Basic support
👏
Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialNo credit card required • Cancel anytime