AI social media manager for mortgage brokers.
Apaya learns your mortgage business, writes your posts, designs your graphics, and publishes to Instagram, Facebook, LinkedIn, and X—automatically. Your social media stays active while you focus on closing loans.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for mortgage brokers.
Rate updates, homebuyer education, closing celebrations — Apaya creates posts that keep you visible to realtors and borrowers every single day.
Keystone Mortgage Group First-time buyer tip: you don't need 20% down. FHA loans start at 3.5%, and some conventional programs go as low as 3%. Here are 4 down payment myths that keep renters from becoming homeowners.
Just closed a VA loan for a veteran who was told by two big banks he didn't qualify. Took 22 days from application to keys. Sometimes it takes a broker who actually picks up the phone and works the file manually.
Rates dipped below 6.5% this week for the first time since October. If you've been sitting on the sidelines waiting, now might be your window. Call us for a free pre-approval—takes 15 minutes and doesn't affect your credit score.
Why automate your social media?
Here's what changes when your social media runs itself.
You save time and money.
- Agencies cost $3,000–5,000/month
- DIY takes hours you don't have
- Apaya runs it all without the overhead
Your social profiles stay active.
- Inactive profiles are invisible
- Apaya posts consistently for you
- Stay top of mind with customers and prospects
You show up where people search.
- Rank higher in Google
- Surface in social platform searches
- Get picked up by AI assistants like ChatGPT and Gemini
If you're not posting, you're invisible.
Try it for 3 days • $0 today • Cancel anytime
By the numbers
Social media stays active every week. Plans from $39/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Up to
20+
hours saved every month
Time spent writing posts, designing graphics, scheduling, and managing platforms moves into one AI-powered workflow.
Up to
60+
posts created monthly
Original social media content with captions, graphics, hashtags, scheduling, publishing, and performance tracking.
Customers are
3x
more consistent
A steady posting rhythm helps small teams keep a professional presence across social channels every week.
Starting at
$39
/month for self-serve plans
Start with one brand, then move up when you need more social accounts, templates, analytics, or managed support.
How Apaya works for mortgage brokers.
Point it at your website. It learns your specialties, your market, and how you talk to borrowers. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your desk—rate snapshots, first-time buyer education, market updates, closing celebrations. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you work the phones and close deals.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your borrowers and referral partners are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so you show up wherever realtors, buyers, and financial planners are looking, without managing four separate strategies.
Each post is formatted for the platform.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts are generating leads—then creates more like them automatically.
AI learns from the data and improves.
Realtors refer brokers they see online. Make sure they see you.
A real estate agent closes a deal and their buyer asks for a lender recommendation. They think of the broker who shows up in their feed every day with helpful rate updates and market insights—not the one who called six months ago and went silent. Apaya keeps you visible to your referral network with daily posts that demonstrate your expertise.
Educate first-time buyers before they default to the big banks.
First-time homebuyers Google "how to get a mortgage" and end up at Rocket Mortgage because those companies dominate online. Apaya helps you compete by publishing educational content every day—down payment tips, credit score guidance, loan program breakdowns—so buyers find you before they find the big lenders.
Compete with Rocket Mortgage's marketing budget on $109/month.
The national lenders post polished content every day because they have entire marketing departments. You don't—but Apaya closes that gap. Consistent, professional posts that showcase your local expertise and personal service. Same output as a marketing hire, for a fraction of the cost.
Track which posts drive pre-approval applications.
Apaya tracks what happens after someone sees your post—website visits, application clicks, pre-approval requests. You see which content drives real pipeline and which doesn't. No guessing, no vanity metrics. Just data tied to closed loans.
Get started with Apaya.
Plans from $19/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Review and approve, or run hands-off
Self-serve plans
From $19/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
Want it done for you?
Managed+ at $1,299/mo — our team runs your social media for you, with a dedicated strategist.
Learn about Managed+ →Automate.
Save hours, cut costs, and experience growth.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime