AI social media software for mortgage brokers.
Apaya takes routine social media production off your week. It turns your mortgage services and the homebuyer topics you choose into captions and branded graphics, then schedules and publishes posts automatically. Keep your business profiles active between applications, with control over the wording.
The best social media management software for Mortgage Brokers.
Apaya's AI creates, schedules, publishes, and reports on social media posts for Mortgage Brokers that need consistent output with less manual production work.
Generate social media posts
Use AI to generate posts for your social media profiles.
Schedule social media posts
Schedule your posts to publish at the best time for your audience.
Crosspost to any social media platform
Share to your other social media accounts from one place.
Get insights for social media growth
Get insights into your social media pages and audience.
You know you should be posting to social media more.
Your business should be on LinkedIn, Instagram, and Facebook every day. It isn't. Not because you don't care. Because you're running a business and it always gets pushed to tomorrow.
- Writing captions isn't your job
- Designing graphics isn't your job
- Figuring out what to post isn't your job
AI-generated social media for mortgage brokers.
Rate updates, homebuyer education, closing celebrations — Apaya creates posts that keep you visible to realtors and borrowers every single day.
Keystone Mortgage Group First-time buyer tip: you don't need 20% down. FHA loans start at 3.5%, and some conventional programs go as low as 3%. Here are 4 down payment myths that keep renters from becoming homeowners.
Just closed a VA loan for a veteran who was told by two big banks he didn't qualify. Took 22 days from application to keys. Sometimes it takes a broker who picks up the phone and works the file manually.
Rates dipped below 6.5% this week for the first time since October. If you've been sitting on the sidelines waiting, now might be your window. Call us for a free pre-approval—takes 15 minutes and doesn't affect your credit score.
Why automate your social media?
Let Apaya handle the recurring work of creating and publishing your posts.
Take production off your plate.
- Captions written from your business information
- Graphics made with your photos and brand assets
- Review and edit the posts in one place
Your social profiles stay active.
- Set a posting schedule for your connected accounts
- Choose review or automatic publishing
- Update or pause a campaign when plans change
Give visitors something useful to see.
- Explain your services
- Share recent work and team updates
- Keep current offers on your social profiles
Keep your profiles current while you run your business.
Try it for 3 days • $0 today • Cancel anytime
The work Apaya handles
Social media stays active every week. Plans from $55/month.
Apaya creates, schedules, publishes, and reports on social media posts for small teams that need consistent output with less manual production work.
Captions and graphics
Turn your website, photos, and brand instructions into posts you can review and edit.
Scheduling and publishing
Organize posts on your calendar and publish to your connected accounts from one place.
Control over every campaign
Review and approve each post, or enable automatic publishing for campaigns you choose. Change the settings or pause when you need to.
Starting at
$55
/month billed annually
Start with one brand, then move up when you need more social accounts, templates, or analytics.
How Apaya works for mortgage brokers.
Point it at your website. It learns your specialties, your market, and how you talk to borrowers. Then it writes, designs, schedules, and publishes—every day, across every platform. Here's the step-by-step.
Your Website
It starts with your website.
Just paste your URL. Apaya's social media management starts by analyzing every page of your website—extracting your voice, your audience, your differentiators, your logo, and your colors. No forms. No questionnaires. This is how every post sounds like you and looks like you.
Extracted from your website.
+ Niche, Pain Points, CTAs, and more
Content Creation
Then it creates 30 days of content.
Apaya's AI content engine creates social media posts that sound like they came from your desk—rate snapshots, first-time buyer education, market updates, closing celebrations. Every post is yours to review before it goes live. Approve what you love, skip what you don't. You stay in control.
30 posts generated for this month.
Scheduling
Your content calendar, handled.
No more scrambling, no more forgetting to post. Apaya's social media scheduler picks the right times and publishes automatically. Your social media stays active while you work the phones and close deals.
Publishing
Publishes to Instagram, Facebook, LinkedIn, and X.
Your borrowers and referral partners are on different platforms. Apaya's social media publisher formats and tailors your content for each one—so you show up wherever realtors, buyers, and financial planners are looking, without managing four separate strategies.
One post, sent to every account.
Analytics
See what's working. Do more of it.
Stop guessing which content drives growth. Apaya's social media analytics track performance across all your platforms and shows you exactly which posts are generating leads—then creates more like them automatically.
Every platform's numbers in one place.
Realtors refer brokers they see online. Make sure they see you.
A real estate agent closes a deal and their buyer asks for a lender recommendation. They think of the broker who shows up in their feed every day with helpful rate updates and market insights—not the one who called six months ago and went silent. Apaya keeps you visible to your referral network with daily posts that demonstrate your expertise.
Educate first-time buyers before they default to the big banks.
First-time homebuyers Google "how to get a mortgage" and end up at Rocket Mortgage because those companies dominate online. Apaya helps you compete by publishing educational content every day—down payment tips, credit score guidance, loan program breakdowns—so buyers find you before they find the big lenders.
Compete with Rocket Mortgage's marketing budget from $55/month.
The national lenders post polished content every day because they have entire marketing departments. You don't—but Apaya closes that gap. Consistent, professional posts that showcase your local expertise and personal service. Same output as a marketing hire, for a fraction of the cost.
Track which posts drive pre-approval applications.
Apaya tracks what happens after someone sees your post—website visits, application clicks, pre-approval requests. You see which content drives real pipeline and which doesn't. No guessing, no vanity metrics. Just data tied to closed loans.
AI social media automation for every platform you need.
Apaya's AI manages your entire social media presence across all major platforms. Create, schedule, and publish content automatically while maintaining your unique brand voice on every network.
Get started with Apaya.
Plans from $55/month. Start with a 3-day free trial — cancel anytime.
- AI content generation in your brand voice
- Automated scheduling and publishing
- Brand framework + social analytics
- Choose review or automatic publishing for each campaign
Self-serve plans
From $55/mo
Billed annually. Monthly billing available.
Start Your Free TrialTry it for 3 days • $0 today • Cancel anytime
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