What it is

Apaya Managed is a done-for-you social media service delivered inside your Apaya account.

We create your content, design the visuals, write the captions, schedule the posts, and publish them to your connected social accounts. You keep your Apaya account, your assets, your templates, and your content library.

If you do not already have an Apaya account, we will create and set one up for you as part of onboarding.

Most clients choose this service because they know social media matters, but they do not want to spend their time managing it themselves. We understand that. That is one of the reasons we built Apaya in the first place.

One thing up front

You're not buying virality. Almost no one goes viral, and the handful who do rarely turn it into a business.

You're investing in consistency. That's the whole game.

Every serious study on social media lands on the same answer when asked what drives results. Not clever posts. Not the perfect hashtag. Not some secret algorithm hack. Showing up, on schedule, week after week.

That's what we do. 30 posts a month, every month, across your connected Instagram, Facebook, LinkedIn, and X accounts, without you thinking about it.

Will the posts look sharp? Yes. Will the captions sound like you? Yes. But the real product is the streak: no gaps, no "we'll get back to it next week," no dead weeks where your feed goes quiet and your customers wonder if you're still in business.

Consistency beats brilliance. Every time.

What you get each month

Every month, per brand, you get:

30 social media posts
A consistent posting cadence, typically one post per day
A mix of image posts, carousel posts, and short-form videos
Content created using AI-generated creative, your uploaded assets, or a combination of both
Scheduling and publishing to your connected Instagram, Facebook, LinkedIn, and X accounts
A monthly performance summary by email

Content formats included

Your monthly content can include:

AI-generated photo posts
AI-generated carousel posts
AI-generated short-form videos
Posts created from your uploaded photos
Posts created from your uploaded videos
Instagram Stories, when appropriate
LinkedIn document-style carousel posts, when appropriate

Short-form videos may publish as reels or video posts depending on the platform.

Not every post format works the same way on Instagram, Facebook, LinkedIn, and X. We use the format that best fits the connected account and the content.

Platform coverage

Direct publishing is included for:

Instagram
Facebook
LinkedIn
X

Direct publishing is not included for TikTok at this time.

If you want TikTok coverage, we can prepare the video file and caption for manual posting.

How we build your content

We start with your website.

One of the first things we need from you is your website URL. We review the content, messaging, services, offers, visuals, and positioning on your site, and we use that information to create your brand profile inside Apaya.

That brand profile becomes the foundation for your ongoing content. It helps us understand how to talk about your business, what to promote, what your brand looks like, and how your content should feel.

Once we create the profile, we will ask you to review it inside your account to make sure it is accurate. If anything needs to be corrected, clarified, added, or updated, we will revise it based on your feedback.

From that point on, the content we create for your brand is built from that profile.

If you do not have a website, that is okay. We can still work with you, but we will need other information and materials to build your brand profile.

If you need a website, we can build and host one for you as a separate service.

What we need to know about your goals

We also need to understand what you want social media to do for your business.

Most clients come to us because they know they should be doing social media, but they do not want to manage it themselves. That is exactly what this service is built for. At the same time, it helps us to understand how you think about social media and what you want it to accomplish.

For example, you may want social media to help you:

Stay active and consistent online
Build awareness in your market
Look more professional and established
Promote specific services, products, or offers
Build trust with potential customers
Support sales conversations and lead generation
Stay visible with existing customers and followers

We also want to understand your expectations. That helps us shape the content mix, messaging, and overall direction in a way that fits what you want out of the service.

You do not need to provide a formal strategy document. A simple explanation is enough.

What we need from you

To get started, we need:

Your website URL
Access to the social accounts you want us to manage
A short explanation of what you want social media to do for your business
Any important information that is not on your website, but that you want us to know and promote

Helpful, but not required:

Logo files
Brand colors
Brand guidelines
Product or service photos
Team photos
Brand photos
Short video clips
Testimonials, reviews, credentials, awards, or other trust signals
Promotions, launches, seasonal offers, or announcements

We can often pull a lot of this information from your website when we build your brand profile. In many cases, we can also pull visual assets directly from your site.

That said, many businesses have websites that are outdated, incomplete, or missing newer offers, services, proof points, or visuals. If there is anything not on your website, or anything on your website that is no longer accurate, please send us the updated information.

You can send that information in whatever format is easiest for you, including:

A Word document
A PDF
A text document
Notes through the help desk inside your Apaya account

Using your existing assets

If you have brand assets, please provide them.

Inside your Apaya account, you can upload photos, videos, logos, and other brand assets into the Assets area and organize them into folders. The more brand assets you provide, the more we can use them in your content.

If you do not have many assets yet, that is okay. Apaya can create strong AI-generated visuals and images to support your content.

In general, the more assets you give us, the more brand-specific the content can become. If you do not have a large asset library, we can still do the work.

Getting started

During onboarding, we:

Create your Apaya account if you do not already have one
Connect the social accounts you want us to manage
Review your website and any additional materials you provide
Build your brand profile inside Apaya
Have you review that profile and give feedback
Update the profile as needed
Build your first month of content
Queue your first posts for review or publishing

Review and publishing

You can choose one of two ways to work with us:

Review mode: we queue posts in your Apaya account for review before they are published
Done-for-you mode: we manage the schedule and publish the content for you

In either case, the work is handled inside your Apaya account, so you always have visibility into what is being created for your brand.

Communication

For both plans, our preferred communication channel is the private help desk inside your Apaya account.

We prefer this because it keeps communication organized, easy to track, and private between your team and Apaya. It also makes it easy for both sides to communicate asynchronously whenever edits, questions, updates, or new requests come up.

For clients on Managed + Strategy, the monthly strategy call is in addition to help desk communication.

Typical monthly mix

A typical month includes:

4 to 8 short-form videos
The remainder as a mix of single-image posts and carousel posts

The exact mix depends on your business, your goals, your industry, your offers, and the assets available.

Promotions and seasonal campaigns

One promo push per month is included.

If you have a sale, launch, event, seasonal campaign, or other promotion, send us the details and we will work it into the content calendar.

Monthly reporting

Managed

Monthly email summary
Posts published
Top-performing content
High-level engagement snapshot

Managed + Strategy

Everything in Managed
Monthly strategy call
Performance recommendations
Ongoing content and template direction

What is not included

Apaya Managed does not include:

Replying to comments or DMs
Paid ads management
Direct TikTok publishing
Custom video shoots or full video production from scratch
Influencer outreach
Unlimited promo campaigns

Important expectations

We do not guarantee follower growth, engagement increases, leads, or specific social media results.

Social media performance depends on many factors, including your market, your offer, your audience, your starting point, your consistency over time, and how each platform behaves.

What we do provide is a consistent, professionally managed content engine inside your Apaya account.

Pricing

Plan	Price	What's included
Managed	$499/mo per brand	30 posts per month, content creation, design, scheduling, publishing, monthly email summary
Managed + Strategy	$1,299/mo per brand	Everything in Managed, plus a dedicated strategist, monthly strategy call, performance recommendations, and ongoing template work

Service is billed monthly and requires a 3-month initial commitment.

After the first 3 months, service continues month to month.

Annual billing is also available at a 10% discount.

You keep your account, your assets, your templates, and your content.

If you are still comparing Apaya Managed with other ways to solve this, read our guides to done-for-you social media, outsourcing social media management, choosing between an agency, freelancer, in-house hire, or managed service, using a managed service as a social media agency alternative, and what should be included in a monthly social media management package.