The AI social media manager that does it all.

The AI learns your tone, terminology, and personality from your website so generated posts sound like your brand instead of generic AI copy.

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Create unique AI-generated visuals for each post so your feed looks custom, branded, and original instead of stock-photo generic.

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Regenerate copy when something feels off without starting over from scratch, making refinement fast and low-friction.

Choose AI mode when you want Apaya to generate the content or paste mode when you already have the copy and just need execution.

Apaya builds a usable brand profile from your site, including positioning, audience, differentiators, and messaging cues that feed every post.

Guide the AI with plain-language instructions like audience notes, tone rules, offer emphasis, or style constraints across an entire batch.

Cycle through topics and templates intelligently so your content mix stays fresh and your audience does not see the same pattern repeatedly.

Match the right topic to the right visual format so your content feels more intentional than repeating the same layout every time.

Generate full batches of original social posts with headlines, captions, calls to action, and hashtags in seconds.

Generate topic ideas and content angles automatically so you are never stuck wondering what to post next.

Use performance feedback loops to improve future messaging, timing, and content mix instead of treating every post like a blank slate.

Feed company context directly into generation so calls to action, positioning, tone, and messaging stay grounded in the business.

Keep your schedule full with campaigns that continue generating fresh content until you intentionally pause or stop them.

Build campaigns around selected topics so your posting strategy stays focused and intentional instead of random.

Choose automatic template selection for speed or manual template selection for tighter creative control over your campaign output.

Update a campaign timezone and automatically keep draft and pending posts aligned with the new schedule rules.

Apply campaign-specific AI instructions so one campaign can sound educational, another promotional, and another authority-driven.

Decide which days posts are allowed to go live so campaigns follow your preferred operating rhythm.

When one campaign wraps, Apaya can prepare the next one in draft based on prior performance patterns so your feed never goes quiet.

Bring your own copy when you want full control over the words, then let Apaya handle scheduling, publishing, and tracking.

Pause a campaign to hold publishing, then resume it when you are ready without losing the work already created.

Track whether campaigns are draft, active, paused, scheduled, completed, or archived so operations stay clean at scale.

Control when a campaign starts and stops so your posting timeline matches product launches, promotions, seasons, and business priorities.

Plan how much content a campaign should generate before publishing begins so you can shape scope instead of reacting later.

Set up campaigns with a structured flow for platforms, topics, timing, templates, and content strategy instead of juggling scattered settings.

Add more posts to an existing campaign without rebuilding the whole thing, which makes it easy to extend winners or fill gaps.

Archive finished or inactive campaigns while preserving posts and analytics history for future reference.

Choose exactly which social channels belong to a campaign so each publishing strategy is built for the right platforms from the start.

Choose how often posts should publish so your schedule matches your brand capacity and audience expectations.

Connect Instagram, Facebook, LinkedIn, X, and TikTok from one place, with each brand keeping its own social publishing setup.

Push a post live immediately when timing matters, whether you are reacting to a trend, event, launch, or announcement.

Switch between multiple schedule views to spot gaps, overlaps, publishing density, and campaign rhythm at a glance.

Plan posting cadence and slot distribution across a campaign so your content is paced strategically instead of bunched together.

Adjust timing quickly without rebuilding content so your team can respond to shifting priorities without workflow drag.

Narrow the calendar by platform when you want to inspect just Instagram, LinkedIn, Facebook, X, or TikTok activity.

Publish across major social channels from one workflow while Apaya handles platform-specific delivery requirements in the background.

Use audience-aware posting windows and campaign timing controls to publish when your content has the best chance to perform.

Move posts visually to new dates and times instead of editing them one by one whenever plans change.

Retry publishing failures without rebuilding the content, which makes operational cleanup faster when a platform hiccups.

Respect channel-specific publishing logic so content is prepared for the destination instead of pushed through a one-size-fits-all pipeline.

View previously published posts, live scheduled items, and upcoming content from the same scheduling experience.

Track every post through a clear lifecycle so your team can instantly see what is being created, queued, published, or needs attention.

Schedule in the right local timezone so posting windows and analytics line up with real business hours instead of server time.

Filter your schedule and post lists by campaign, platform, and workflow status so large content libraries stay manageable.

See what is queued to publish next so you always have a live view of upcoming activity across the brand.

Validate that campaigns only use actively connected platforms so no one builds content for channels that cannot publish.

Approve and unapprove content before it goes live so teams can maintain quality control and brand safety.

Delete draft posts in bulk when you want to clear stale content and keep your workspace tidy.

See how posts will appear across different social platforms so formatting decisions are made with the final experience in mind.

Create photo posts, carousel posts, reels, and other short-form publishing formats so your content mix matches how platforms are used.

Refresh content and status views on demand when your team wants the latest state immediately.

Move content cleanly from review into the publishing pipeline so the transition from draft to live workflow feels seamless.

Approve large groups of draft posts at once when you want to move a full batch into the publishing pipeline quickly.

Send scheduled posts back to draft in bulk when a campaign needs to be reworked before anything else goes live.

Open a deeper post view to inspect content, media, analytics, publishing status, and platform-specific outcomes in one place.

Update captions, timing, media, and post details without leaving the workflow you are already using.

Retry individual failures instead of rebuilding the asset or recreating the entire post from scratch.

Run approval preflight checks before bulk actions so you can catch scheduling edge cases before they create operational problems.

Preview the post before publishing, including media, caption, hashtags, and timing, so changes happen before anything goes public.

Create one-off posts quickly without building a full campaign, which is perfect for timely updates and reactive content.

Jump between draft, scheduled, published, and failed views instantly so post management stays fast even at higher volume.

Select multiple posts at once so review and cleanup tasks can happen at platform scale instead of one card at a time.

Run AI-only, custom-only, hybrid, or no-hashtag strategies while the system cleans, formats, and de-duplicates everything automatically.

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Choose whether extra promotional info belongs in the caption or in the first comment based on the platform and strategy.

Edit layouts, text overlays, colors, and design elements inside the platform without bouncing to another creative tool.

Change the template on a draft post without throwing away the underlying content, making creative iteration much faster.

Create multi-slide social content so your posts can educate, tell stories, break down ideas, and increase dwell time.

Apply brand palette logic across generated and edited visuals so your creative looks cohesive without manual color work every time.

Store your brand hashtags and use them consistently across campaigns instead of retyping them on every post.

Turn the website CTA link on or off so you can control exactly how promotional your caption or first comment feels.

Regenerate a post image when you want a new visual direction without rewriting the post itself.

Turn longer content into properly sequenced X threads instead of forcing strong ideas into a single short post.

Support classic single-image content for fast, clear, high-frequency posting without overcomplicating the format.

Download post images when your team needs a local copy for reuse, review, presentation, or backup.

Automatically place your call to action in the first comment so you can keep captions cleaner while still driving clicks.

Match content to the right format automatically, whether that is a single-image post, a headline layout, or a carousel structure.

Generate a new caption variation when the message is close but not quite right.

Jump directly to the live social post after publication so you can verify placement, view it in context, and share it easily.

Use layouts designed for punchy hooks and clean messaging so key ideas land faster in the feed.

Control reusable extra text that can be added to captions or first comments so recurring promotional context does not need to be re-entered.

Publish short-form video content across supported platforms so your strategy is not limited to static images and carousels.

Generate captions and hashtags from uploaded videos so existing media can become publish-ready content faster.

Use video-ready templates and workflows so motion content can be created with the same structure as the rest of your system.

Support reel-style content planning so your short-form strategy is not treated as an afterthought inside a static-post system.

Handle channel differences in media publishing so teams do not have to memorize every platform rule themselves.

Build campaigns directly from your brand video library using either automatic selection or hand-picked clips.

Generate fresh caption variations for a video post when you want to test a different hook, angle, or CTA.

Combine image, carousel, and video content in the same broader strategy so your publishing calendar feels balanced and modern.

Preview media before finalizing publication so teams can confirm the right visual is paired with the right caption.

Reuse approved visual assets across campaigns so great media keeps delivering value instead of getting used once and forgotten.

Upload existing video files and turn them into scheduled social posts without leaving the platform.

Set TikTok-specific publish options at the post level so short-form video publishing stays compliant and intentional.

Choose automatic use of your full video library or manually select which brand videos a campaign should pull from.

Create both image-based and video-based posts from the same workspace so your content system stays centralized.

Track reach, impressions, engagement, clicks, and follower growth from one unified social analytics experience.

Drill into individual posts to see exactly what earned the reach, clicks, saves, and engagement you want to repeat.

Watch performance over time with charts that reveal momentum, spikes, slowdowns, and trendlines across your social activity.

Refresh analytics when you need updated numbers instead of waiting passively for the next background sync.

Track total post views across platforms so you can see how often content is being surfaced and consumed.

Track how often content gets saved so you can identify the posts people find useful enough to come back to later.

Only show account-level results for connected social profiles so analytics stay tied to real publishing infrastructure.

Compare performance across networks in one dashboard instead of piecing together metrics platform by platform.

Break performance down by connected social account so you can see which channels and profiles are actually carrying results.

Track total followers and growth over time so you can see whether your content strategy is building audience, not just engagement.

Preserve analytics history intelligently so temporary platform fluctuations do not make your performance appear to move backward.

See which posts actually drive action so you can separate passive engagement from real traffic-generating content.

Surface your best-performing posts faster so strong ideas can be reused, extended, and turned into future campaigns.

Measure how entire campaigns perform over time so you can evaluate themes, timing, and content strategy at a higher level.

Review channel-specific metrics like reactions, comments, shares, saves, clicks, and engagement rate in a cleaner, more actionable format.

Explore follower audience breakdowns like country, industry, seniority, function, and company size where platforms support that data.

Measure how many unique people your content is actually getting in front of so visibility is never a guess.

Measure engagement rate so performance can be judged relative to visibility, not just raw totals.

Compare campaigns against each other to understand which themes, structures, and timeframes are creating the strongest outcomes.

Monitor social conversations for buyer-intent signals so your team can find relevant opportunities before competitors do.

Classify leads by urgency so reps and marketers can prioritize follow-up based on likely buying intent.

Track how many leads were found, processed, and replied to so your listening workflow has measurable output.

Save promising social opportunities for later so useful discoveries are not lost in a constantly moving feed.

Track selected keywords and phrases across supported social sources so you can surface relevant conversations faster.

Work opportunity discovery through clear queues so social prospecting becomes a repeatable process instead of a messy feed.

Sort opportunities by lead type so teams can separate categories of buyer intent and work them differently.

Track what your team has already responded to so prospecting and conversation follow-up stay organized.

Score discovered posts for relevance, buying intent, and overall fit so your team focuses on the best opportunities first.

Filter discovered conversations by platform, keyword, temperature, and lead type to narrow in on the highest-value opportunities.

Filter by hot, warm, and cold signals when you want to focus only on the most urgent or conversion-ready opportunities.

Sort discovered opportunities by best-fit relevance when speed matters and you want the strongest leads at the top.

Support owners, admins, editors, and viewers with role-based access so the right people can create, review, publish, and analyze safely.

Store reusable brand visuals and media in one place so campaigns can pull from the same approved creative system.

Reconnect social accounts cleanly when tokens expire or a platform disconnects so publishing continuity is easier to maintain.

Manage all account connection, reconnection, and disconnection actions from one dedicated social setup area.

Support collaboration without chaos by making it clear who creates, who reviews, and who publishes.

Manage multiple brands from one workspace while keeping social accounts, campaigns, assets, analytics, and permissions separated cleanly.

Keep brand color systems organized and reusable so generated and edited content stays visually consistent.

Build campaigns against actually connected social platforms so you do not waste time planning posts for accounts that cannot publish.

Reuse approved media and creative building blocks across multiple campaigns so high-quality assets keep paying off.

Each brand can maintain its own publishing setup, content system, and connected profiles without contaminating another brand’s workflow.

Track who changed what across content, publishing, and settings so teams have accountability and operational visibility.

Save reusable creative elements and building blocks so your team can produce faster without rebuilding the same visuals every time.

Keep each brand’s social accounts, content, settings, assets, and analytics separated so agencies and multi-brand teams stay organized.

Give teams a central operating layer where planning, publishing, analytics, listening, and brand management connect cleanly.

Keep an auditable record of important social actions so managers can trace publishing, approval, and settings decisions over time.