The Color Palette Generator is a helpful utility that allows you to create and save custom color schemes for your brand. This tool is useful for expanding your options beyond the default palettes generated in the Identity section.
How to Generate Palettes
The generator uses color theory to suggest variations based on a single input color, ensuring the results are visually cohesive and on-brand.
- Select Your Base Color: Choose a primary color using the Brand Color picker (often your brand’s accent color).
- Select Harmony: Choose a Color Harmony (e.g., Monochromatic, Complementary) from the dropdown menu to control the style of the resulting palette.
- Generate: Click Generate Palettes.
Preview and Save
The tool instantly displays the newly generated palettes applied to sample posts (Social Media Preview). This allows you to immediately see how the colors will look when used in a campaign.
If you find a combination you like, click Save Palette. The new palette will then be available for use in your Identity tab and Templates when generating content.