The Brand Framework is the core intelligence behind Apaya. It serves as the “brain” that guides our AI when generating your content.
This profile is automatically generated during your initial onboarding (or when Galaxy Plan members add a new brand). Apaya’s AI scans your website—specifically reading your Homepage, About page, and other relevant sections—to understand exactly who you are and who you are selling to.
Brand Info
The top section displays your basic administrative details, such as your website URL, social handles, and the timezone used for scheduling posts.
The Framework Elements
The Framework is divided into specific strategic sections. Depending on the Campaign Pillar you select when creating posts, the AI pulls from different parts of this framework to ensure the messaging is relevant.
The AI automatically generates the following:
- Vision: Your high-level goal and the impact you want to make.
- Industry: The specific market category you operate in.
- Tone & Personality: How your brand sounds (e.g., Professional, Witty, Supportive).
- Niche: Specific sub-sectors you specialize in.
- USPs (Unique Selling Propositions): What makes you different from competitors.
- Target Audience: Who your ideal customers are.
- Pain Points: The specific problems your customers face that you solve.
- CTAs (Calls to Action): The specific actions you want people to take (e.g., “Book a Call,” “Shop Now”).
Editing Your Framework
While the AI does an excellent job analyzing your website, you know your business best. You can manually refine any section by clicking the Edit (Pencil) icon next to the header.
Brand Management
At the bottom of the page, you will find tools for managing the brand data lifecycle.
Re-analyze Website
If you have made significant changes to your own website copy, or if you feel the current framework is outdated, click Re-analyze Website.
Note: This will cause the AI to re-scan your provided URL and completely replace the existing Brand Framework with new data.
Delete Brand
If you wish to remove this brand profile from your account entirely, click Delete Brand. This is a permanent action and cannot be undone.